building your brand online: tools of engagement

Building Your Brand Online

Lynne d JohnsonSocial Media Strategist & Researcher@lynneluvah

Tools of EngagementNABJ 2011

INSIDEUnderstanding Your AudienceReaching Your AudienceDistributing Your ContentMonitoring Your Audience & Tracking Your ContentUnderstanding Your Influence

Understanding Your Audience

Minorities Moving Online

Minorities & Mobile

Minorities Embrace Mobile

Minorities Online Highly Engaging

Presence On Popular Social Networks

Text

Black People Are Twice As Well Represented On Twitter As The General Population

Presence On Popular Social Networks

Understanding Your AudienceWhat Does This All Mean?

• You Need To Be Where Your Audience Is• Your Audience Is Digitally Savvy• Your Online Presence (Blog or Site) Should Be Accessible By Mobile•You Need To Have A Presence on Facebook & Twitter•Your Online Presence (Blog or Site) Needs To Be Socialized

Now Let’s Reach Your Audience

First Rule of Engagement: SEO

SEO • Headlines • Distribution

Clarity ProfessionalismVoicePunctuationProfanityBuzz

SEO • Headlines • DistributionClarity

Yes: Race, journalism and blogging, part 2: Becoming actors, not objects, in the media system, With our apologies to the rest of flight 985 No: Religion? (Part 1 of x)

ProfessionalismYes: Bay Area Blogger of the Week # 44, A Conversation With Lucy Hooberman about Mentoring World WideNo: News Analysis: Mideast questions abound

VoiceYes: I'll Take That In Tens And Twenties, Thanks.No: It's a Jungle Out There!

SEO • Headlines • Distribution

Punctuation Yes: Hot! Live! Mommybloggers!, Denise's Travel Advice for Better Health - Be Prepared!

ProfanityFuck, the DilemnaTo Curse or Not to Curse

BuzzYes: Fugga Abdul No: Will Jen Hate Oprah for Guesting Brangelina and Baby Shiloh?

SEO • Headlines • Distribution

SEO • Headlines • Distribution

Search Engines RSS FeedsSocial Media

Second Rule of Engagement: Social Media

Social Media Distribution

Amplify and Monitor

Now Let’s Track How You’re Doing

Track Yourself and Keywords

Listen + Track Sentiment

Listen in Real Time: Blogs

Listen To Blog Trends

What Will Listening Look Like In The Future?

The Future Of Listening

Monitoring Complete LifestreamsAnd Really Knowing Who People Are

Social CRM: The Social Address Book & Calendar

Understanding Your Influence

Who Are You Influencing?

What Are You Influential About?

Thank You

@lynneluvahhttp://www.slideshare.net/lynneluvah