building your business online: rent or buy?

Building Your Business Online:Rent or Buy?

marketing@surefirelocal.com

02/21/17

Before we begin!

What is the one tool you can’t imagine running your business without?

Test out the chat box by answering one or both of these questions!

When was the last time you made a change to

your website?

A few helpful tips for today’s webinar

If you have a question, simply use the chat box you see displayed in your webinar control panel

At any time if you’d like to get more info, please email marketing@surefirelocal.com

Yes this will be recorded! You will receive the recording via email within 24 hours.

We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.

Chad MuthMuth & Co. Roofing Inc.

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Today’s Giveaway!

1 lucky attendee is going to take “Home” a free Google Home!

Ok! Google who is Surefire

Local?

Must stay until end of webinar!

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Jeff WhiteVP, Client Services

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Today’s Speaker

Chris MarentisCEO

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This is what you should look for in a digital marketing partner

● A business partner to help you create and manage a comprehensive “digital footprint” ○ That you OWN!○ Across all platforms, channels your

customers spend time in

● A cost effective way to generate new customer leads

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What’s a Digital Footprint Look Like?

SMB

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In order to winTo Win OnlineToday, you need to….

You cannotBUY or RENT

You must BUILD it

● Understand basic principles of online marketing

● Partner with the right digital agency

● Focus your team on the right marketing

Own your digital presence

● Building your online presence takes time● If you don’t own it, what are you working

towards?

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Focus on your best channels

You control where your marketing dollars are being spent, the way you

want it spent

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Watch Out for These “Gotchas” -1

Website Ownership● Do you own the website?● Do you own the domain?● Can you take it with you?● Proprietary vs non-Proprietary CMS

○ Can I hire someone to manage the site?

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Watch Out for These “Gotchas” - 2

Buying Leads● Can work for small, new businesses● Not recommended for mature, growing businesses● Leads

○ Cost determined by the seller○ Can be sold to more than 1 business○ Cost is less predictable

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Where You Should Focus

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Keywords & Reviews

Optimize your website by publishing location-specific keywords & show off your great work!

● Micro-blogging● Easily send review requests● Easily publish reviews● Beat your competition

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Content

The more content your website has, the more often it gets indexed by search engines, leading to a rise in rankings

● Publish blog articles monthly● Syndicate blog content via social sites● Add service/product specific pages to your website● Establish a practice of getting more online reviews● Update your website with monthly offers

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Citations

Your business Name, Address, Phone number (NAP) MUST be listed in the right directories!

● Your NAP needs to be correct & consistent● Major Google ranking factor● Incorrect, inaccurate NAP = low Google confidence

Use SurePulse to instantly share information across 70+ online directories with a single click.

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Links

It’s important to get good, quality links to your website● Online Directories● Social Media● Industry Community Forums● Brand Partners● Local Organizations & Businesses

“Old school” or “black hat” tactics to get you more links (that are also low-quality) will hurt you. Google has implemented major algorithm updates that cracked down on sites with spammy content and links!

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Own

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Get a Complimentary Digital Marketing Consult

Call (888) 804-8685Email marketing@surefirelocal.com

...and a Google Chromecast!

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3 Takeaways

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Control all your marketing in one place

1

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You should invest more $$$ in the

digital channels that are working, less in

what’s not

2

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You need the ability to take action quickly

3

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If there’s a severe storm, you’ll want to share an offer on roof repair across all of your digital channels...how can you do this?

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Introducing

SurePulse does it all and puts you in control

Accelerate your business, get more leads and measure your marketing ROI

● Gain visibility into your entire digital footprint in one convenient place

● Easy to use interface● Take swift action with real-time publishing to your

website, social media, and online directories

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Hyper-Local Marketing. Solved.

SimpleA complete operating system for your entire digital footprint that “just works”

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Unified“Best of breed” essential tools in one

place; cheaper than you can buy anywhere else

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Hyper-Local Marketing. Solved.

Perspective/ROIROI reporting for leads & sales with relative benchmarking against peers

(and groups) for better decision making

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Hyper-Local Marketing. Solved.

ChoiceChoice of Surefire or

Marketplace services & support based on your needs

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Hyper-Local Marketing. Solved.

SupportAccount services support tailored to

your staffing/business needs

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Hyper-Local Marketing. Solved.

Who is the winner of today’s Google Home?

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Get a Complimentary Digital Marketing Consult

Call (888) 804-8685Email marketing@surefirelocal.com

...and a Google Chromecast!

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