bunch deck
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Bunch is an influential media, events and consulting company that
caters exclusively to families with kids aged 0-10. We publish an online magazine for families, produce a season of unique arts & culturebased events and consult for friendly brands that want to reach out toinfluencers in the family market. We have a huge subscriber audience, major brands as clients and we work with exciting cultural partners.
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Barenaked Lady Jim Creeggan and his family rode our client Yahoo’s purple Y! Bike and blogged about it.
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Bunch Relationships
Bunch has 3 Divisions:
Bunch Events: A ticketed season of unique arts and culture basedexperiences for families, taking place in critical Canadian markets withfriendly companies attached as sponsors. Examples: Concerts, danceparties, artist salons.
Bunch Consulting: We help friendly brands reach out to families.
Bunch Media: A blog and culturally influential newsletter about creative familiesand the things they do together.
Bunch Reach
• Over 10,000 influencer families
subscribe to the Bunch Mag and
the Bunch Events Mailer.
• Bunch has key relationship to on-line and traditional media
outlets. We receive, on average, 3,065,000 media impressions
per event.
• Bunch is expert at getting content amplified and picked up by influential blogs and sites as well as by the traditional media.
• We reach over 100,000 kids and parents directly through events each calendar year.
Bunch Reach
Recent Projects
Bunch Family Dance Party: Wild Rumpus EditionOct. 4, 2009Sponsors: Yahoo! and Warner Bros.800 Attendees
GOAL:
Leverage the excitement about the Spike Jonze “Where the Wild Things Are” movie for our sponsors and for Bunch.
STRATEGY:
Use the event to create collateral that will get lots of media pick-up and have a strong probability of going viral over the web.
Execution:
We dressed 100 kids up as
Max and took pictures and video
of them cavorting with a
costumed Wild Thing on the
dance floor.
Hundreds of Maxes and a Wild Thing (roaring).
OUTLET URL DATE # OF IMPRESSIONS WEB Neatorama http://www.neatorama.com/2009/10/16/hundred-of-
maxes-at-a-wild-rumpus/ 16/10/09 639,843
Superpunch http://superpunch.blogspot.com/2009/10/how-to-make-where-wild-things-are.html
16/10/09 521
Toronto 4 Kids
http://www.toronto4kids.com/content/view/860/ Week of Oct 5th
3,075
City TV.c om http://www.citytv.com/toronto/citynews/life/family/article/59564--have-a-wild-rumpus-with-where-the-wild-things-are-this-weekend
1/10/09 27,320
We Love You So
http://weloveyouso.com/2009/10/show-us-your-wild-side/
16/10/09 21,607
About.com Toronto
http://toronto.about.com/b/2009/10/01/weekend-events-october-2-4.htm
1/10/09 43,638,041
The Little Paper
http://www.littlepaper.com/story/weekend-tipsheet-october-3-4
Week of Oct 5
5,031
Daddytypes http://daddytypes.com/2009/10/16/let_the_studio-sponsored_rumpus_start.php
16/10/09 71,714
Torontoist http://torontoist.com/2009/10/weekend_planner_october_34_2009.php
Week of Oct 5
87,508
Parentcentral http://www.parentcentral.ca/parent/activities/article/704590--fun-filled-family-events-oct-3-to-9
25/09/09 18,565
The Globe and Mail
http://www.theglobeandmail.com/news/arts/going-out-your-guide-to-the-weeks-entertainment/article1307872/
1/10/09 713,099
Newmarket Baby
http://www.newmarketbaby.ca/content/index.php?option=com_content&view=article&id=399:fridge-notesqwhere-the-wild-things-areq-edition-of-bunch-family-dance-party&catid=15:fridge-notes-taller-tales&Itemid=34
Week of Oct 5th
1,170
Kids Around Canada
http://www.kidsaroundcanada.com/events/index.php?com=detail&eID=11561&year=2009&month=09
Week of Oct 5th
2,209
Open Book Toronto
http://www.openbooktoronto.com/events/bunch_family_dance_party_where_wild_things_are
27/09/09 2,332
PRINT The Globe and Mail
410,285
The Little Paper
10,000
The Little Paper Newsletter
2,000
RADIO CBC Metro Morning
100,000
OUTLET URL DATE # OF IMPRESSIONS
Bunch Newsletter
10,000
Bunch Newsletter
10,000
Bunch Newsletter
10,000
Bunch Website
http://www.bunchfamily.ca/ 15/10/09 8,000
Twitter http://twitter.com/bunchfamily 15/10/09 1,800 Facebook http://www.facebook.com/group.php?gid=5396739323 6/10/09 440
Result: 22,000,157 impressions
AND we got name checked on director Spike Jonzes’ personal site - twice!
Yahoo! Quebec Experiential ProgramsAugust-October 2009
Goal:
Reach out to families in Montreal and generate awareness
and love for Yahoo! Quebec with a strong focus on French
speaking families
Strategy:
Use well established Montreal
Festivals as a channel to reach the public and
offer them free experiences and playful branded
swag.
Execution:• We developed sponsorships for Yahoo! with the popular
Montreal events Mix’arts and POP Montreal and created “Purple Parties” for kids at both of these festivals (purple is Yahoo’s colour).
• We created a fun photo booth experience, took thousands of pictures of Montrealers and directed them to the Yahoo! owned Flickr for viewing.
• We executed an aggressive grassroots and traditional media campaign to get editorial for these programs.
3,350 PURPLE BEACH BALLS
903 PURPLE HAIR DO’S
1,357 PURPLE PHOTO BOOTH PICTURES
23,076,161 IMPRESSIONS
Results:
Bunch creates customized activations for all sponsors based on your goals. These
are examples of the kinds of activations we have undertaken for clients.
•A branded environment, like this one at the Bunch Outer Space Event sponsored by Spin Master.
.
•Front-and-centre signage.
Sponsor Activations
•Influencer families interacting with your brand
•Logo wall •Sampling•Branded Family Swag Bags
Sponsor Activations
•Photo booths and video booths that result in branded collateral made available to guests to encourage viralization on blogs, Facebook profiles, photo sharing sites and other social media platforms where you can reach even more families.
•Contests and data capture
Sponsor Activations
Editorial mention, adspace and linked logo impressions in the Bunch Mag, Bunch Blog or Bunch Event blasts (10,000 subscribers).
Big box ad space on the Bunch site
Sponsor Activations
Logo inclusion in advertising on partners’ media properties valued between $5,000 and $20,000 and reaching up to 800,000 parents
Sponsor Activations
In August, 2009, we launched theBunch Mag: A stylish on-linefamily magazine, featuringexclusive interviews withcelebrity and creative familiesabout the things they dotogether.
Currently bi-monthly, Bunch Mag willhit in-boxes once-a-week as ofJanuary 2010, reaching upwards of13,000 subcribers.
Bunch Mag offers partnersuncluttered advertising opportunitiesand sponsored content and tools.
Bunch Media
Bunch 2010 SeasonSunday, January 30th, 1-4 PM
Bunch Family Dance Party WinterCity Edition
Attendees: 2,000
Partners: Bunch, City of Toronto, World Wildlife Foundation
Bunch 2010 SeasonMonday, February 15th, 12-4 PM
Bunch Family Day
Attendees: 2,000
Partners: Bunch, Toronto Public Library
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Sunday, April 4, 2-5 PM
Bunch Family Salon
Attendance: 1,000
May 8, 2010, 2-5 PM
Bunch Family Dance Party: Mother’s Day Edition
Atendance: 1,000
October 3, 2010, 2-5 PM
Bunch Family Dance Party: Fall Launch
Attendance: 800
November 28, 2010, 2-5 PM
Bunch Family Dance Party: Punk Rock Edition
Attendance: 800
Bunch 2010 Season
Bunch Creative Director Rebecca Brown
Rebecca is a theatre director who trained in New York and worked in the arts scene in Toronto, New York and Montreal. She is part of a network of culturally influential musicians, artists, writers, filmmakers and journalists, who strangely, all had kids around the same time. Bunch relies on the endorsement, cool hunting ability, talent and counsel of these smart friends to create inspiring programs and content.
“Bunch stages sophisticated but accessible art and cultural events for families.”The Toronto Star, March 26, 2009
“The Bunch Family blog is an inspiring compendium of kids and families doing fascinating things across the globe.”Sweetmama.ca, March 23, 2009
“Rebecca Brown has an eyes-narrowed intensity when she talks... “I think this generation of parents has made a serious investment in the more soulful aspects of life, in quality of life,” she says. “Parents want to have amazing experiences with their kids. They want to be part of a community. It’s about sharing your interests with your kids just as you share theirs.”Toronto Life, May 2008, Cover StoryBaby Wars by Katrina Onstad “Hipsters who love their children also love Bunch.”National Post, Sept. 26, 2007Q&A: Where All the Cool Kids Go by Karon Liu
“Rebecca Brown, a Toronto parent, who co-founded Bunch, says more and more kids are being exposed to adult forms of culture. “There’s a shift in the way people are parenting,” she says. “There’s less of a division of what is adult and what is for children.”The Globe and Mail, Feb. 2007Mini-Socialites by Rebecca Eckler
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