burlington coat factory individual presentation

2012 Internship ProgramStephanie Zoppina

Fashion Institute of Technology

• Department: Buying, Coats

• Manager: Pam D’Ambrosio

• Buddy: Jennifer Wilkins

• Special Mention: Thank you to Eleni and the entire coat team for making this internship a great learning experience!

Introduction

Objectives

• Write up the paperwork and hand in samples to the Internet for Ladies, Mens, Boys and Girls Coats.

• Analyze Spring size selling by label and make recommendations.

• Analyze Internet sales from Fall 2011 and Spring 2012 and make recommendations.

• Vendor/buyer relationships

• Balancing/Prioritizing work and projects for a buyer

• How to lead a committee within the Intern Project

• The process of coat samples appearing on the website

Key Activities/ Learnings

Vendor and Buyer Relationship1. Learn about their business and see it as more of a partnership

2. Know how to say no to a deal and walk away but still have a relationship

3. Speaking the truth with a vendor about business will help your relationship in the long run

4. Pick up the phone and call the vendor

• Leader of Shopping Operation Tools Committee

• Visit stores to identify the Burlington Customer

• Design worksheets for store visit and analyze data

Intern Project

One of the Internet's strengths is its ability to help consumers find the right needle in a digital haystack

of data.  ~Jared Sandberg

If you have a web site, it makes your small business look big. 

~Natalie Sequera

Internet Sample Form

Coat Internet Business• Spring ytd (units): -7%

Internet: +32% › 10,000 vs 7,600 the

year before› Internet < 1% for the

entire season

•Fall ytd ($): -2% ($268 mill.)Internet: +5% ($2.7 mill)

• To take advantage of the opportunity for more/easier communication between:

• Utilize someone/team as a coordinator between these departments• Develop a uniform vision for the

merchants• Share information

Suggestions/Recommendations