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Business Case Studies

Abid Al Reza (05) &Qazi Arka Rahman (44)Batch - 48D

Presented by,

What is a Business case Study?

Documented study of a specific real-life situation or imagined scenario.

About a problem, challenge, or opportunity. For Students. To stimulate a analytical discussion. The contents of a case study –

Narrative details

Direct quotations

Attachments

The Basic Characteristics:

No direct answer or, solution. Sole purpose – the beginning of a discussion. Enough detail to understand the nature and scope of the

problem A learning tool to promote analytical problem solving and

critical thinking. Promotes learning in situations that involve ambiguity,

uncertainty, and multiple outcomes

Why Study Business Cases?

To provide learners with the intellectual and analytic skills they will need to solve problems they’ve never seen, and to respond to stimuli they could not have imagined as students.

Types of Cases:

Field cases Authentic real-life cases. Contains detailed information which is not available in

public. Requires affiliation with the persons involved.

Library cases Also real-life cases All data – publicly available

Types of Cases: (cont.)

Armchair cases. Fictional documents

Lacks detail and complexity.

They can be modified and updated

Types of Cases: (cont.)

Armchair cases. Fictional documents

Lacks detail and complexity.

They can be modified and updated

Writing a Business Case study

Subject selection Target audience

Shouldn’t be out of date

Availability of information

Research phase The perspective

The kind and level of detail

Timeline

Identify key players

Identify the critical issues

Writing a Business Case study (cont.)

Writing the Piece Explain in plain English what happened, when, and how.

Identify all relevant assumptions.

Reveal sources in text, where necessary.

Don’t look for conclusions, causal factors, or solutions just yet.

Be specific. Quantify where possible.

Use direct quotes, identifying and qualifying those whom you quote.

Identify those issues you don’t understand and those questions you cannot answer.

Save them for the executive or managerial interviews you hope to schedule later.

Writing a Business Case study (cont.)

Prepare the teaching notes Prepare the power point

Case Structure

Title and Introduction (½-2 pages) Background on the Company, Industry, and Competitors (3-7

pages) Conclusion (2-3 paragraphs) Exhibits and Endnotes (1-10 pages)

Preparing for a Case Discussion

Start by reading the questions. Read carefully with focus. Put yourself in the protagonist’s shoes. Closely consider the exhibits. Don’t be satisfied with the initial conclusion. Consult with others. Develop a persuasion strategy.

Thank You