business and computing deanery multimedia week 7 text
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Business and Computing Deanery
Multimedia
Week 7 Text
Multimedia 2
Last weekLecture Animation
Supported session Finish off activities
from the lecture Creating a
Timeline Animation
Add animation and navigation to buttons
Multimedia 3
This weekLecture Your navigation
charts Text
Chapters 10 and 11 Digital Multimedia 2nd edition
Supported session Finish off activities
from the lecture Tutorial
Add Static Input and Dynamic text
Multimedia 4
Text Dual nature
Visual representation of language (content)
Need to relate bit patterns to symbols of a written language
Graphic element (appearance) Precise shapes of characters spacing and
layout (typography) Each abstract character may have
many different graphic representations
314ndash315
Chapman N and Chapman J (2004)
Multimedia 5
Character Sets Abstract characters are grouped
into alphabets Any set of distinct symbols usually
forming the basis of some written language
A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns
315ndash316
Chapman N and Chapman J (2004)
Multimedia 6
Fonts Visual representation of a character is called a
glyph Must replace characters with glyphs for
display Glyphs are arranged into collections called
fonts Fonts are stored in specified locations on a
computer system may be embedded in documents If font is not embedded document may not display
properly on systems where that font is not installed
324ndash326
Chapman N and Chapman J (2004)
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 2
Last weekLecture Animation
Supported session Finish off activities
from the lecture Creating a
Timeline Animation
Add animation and navigation to buttons
Multimedia 3
This weekLecture Your navigation
charts Text
Chapters 10 and 11 Digital Multimedia 2nd edition
Supported session Finish off activities
from the lecture Tutorial
Add Static Input and Dynamic text
Multimedia 4
Text Dual nature
Visual representation of language (content)
Need to relate bit patterns to symbols of a written language
Graphic element (appearance) Precise shapes of characters spacing and
layout (typography) Each abstract character may have
many different graphic representations
314ndash315
Chapman N and Chapman J (2004)
Multimedia 5
Character Sets Abstract characters are grouped
into alphabets Any set of distinct symbols usually
forming the basis of some written language
A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns
315ndash316
Chapman N and Chapman J (2004)
Multimedia 6
Fonts Visual representation of a character is called a
glyph Must replace characters with glyphs for
display Glyphs are arranged into collections called
fonts Fonts are stored in specified locations on a
computer system may be embedded in documents If font is not embedded document may not display
properly on systems where that font is not installed
324ndash326
Chapman N and Chapman J (2004)
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 3
This weekLecture Your navigation
charts Text
Chapters 10 and 11 Digital Multimedia 2nd edition
Supported session Finish off activities
from the lecture Tutorial
Add Static Input and Dynamic text
Multimedia 4
Text Dual nature
Visual representation of language (content)
Need to relate bit patterns to symbols of a written language
Graphic element (appearance) Precise shapes of characters spacing and
layout (typography) Each abstract character may have
many different graphic representations
314ndash315
Chapman N and Chapman J (2004)
Multimedia 5
Character Sets Abstract characters are grouped
into alphabets Any set of distinct symbols usually
forming the basis of some written language
A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns
315ndash316
Chapman N and Chapman J (2004)
Multimedia 6
Fonts Visual representation of a character is called a
glyph Must replace characters with glyphs for
display Glyphs are arranged into collections called
fonts Fonts are stored in specified locations on a
computer system may be embedded in documents If font is not embedded document may not display
properly on systems where that font is not installed
324ndash326
Chapman N and Chapman J (2004)
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 4
Text Dual nature
Visual representation of language (content)
Need to relate bit patterns to symbols of a written language
Graphic element (appearance) Precise shapes of characters spacing and
layout (typography) Each abstract character may have
many different graphic representations
314ndash315
Chapman N and Chapman J (2004)
Multimedia 5
Character Sets Abstract characters are grouped
into alphabets Any set of distinct symbols usually
forming the basis of some written language
A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns
315ndash316
Chapman N and Chapman J (2004)
Multimedia 6
Fonts Visual representation of a character is called a
glyph Must replace characters with glyphs for
display Glyphs are arranged into collections called
fonts Fonts are stored in specified locations on a
computer system may be embedded in documents If font is not embedded document may not display
properly on systems where that font is not installed
324ndash326
Chapman N and Chapman J (2004)
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 5
Character Sets Abstract characters are grouped
into alphabets Any set of distinct symbols usually
forming the basis of some written language
A character set is a mapping between the characters of some alphabet (its character repertoire) and bit patterns
315ndash316
Chapman N and Chapman J (2004)
Multimedia 6
Fonts Visual representation of a character is called a
glyph Must replace characters with glyphs for
display Glyphs are arranged into collections called
fonts Fonts are stored in specified locations on a
computer system may be embedded in documents If font is not embedded document may not display
properly on systems where that font is not installed
324ndash326
Chapman N and Chapman J (2004)
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 6
Fonts Visual representation of a character is called a
glyph Must replace characters with glyphs for
display Glyphs are arranged into collections called
fonts Fonts are stored in specified locations on a
computer system may be embedded in documents If font is not embedded document may not display
properly on systems where that font is not installed
324ndash326
Chapman N and Chapman J (2004)
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 7
Classification of Fonts Spacing monospaced (fixed
width)proportional Serifs serifedsans serif
Serifs are the small strokes added to the ends of character shapes in conventional book fonts
Shape uprightitalicslanted Slant is a vertical shear effect italic uses
different glyph shapes with a slant Weight boldnormallight
327ndash330
Chapman N and Chapman J (2004)
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 8
Examples of Fonts Monospaced
Multimedia Serifed
Multimedia Sans serif
Multimedia
327ndash330
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 9
Choice of Fonts Text fonts ndash suitable for continuous
text (eg body of a book or article) Must be unobtrusive easy to read
Display fonts ndash suitable for isolated pieces of short text (eg headings signs or slogans) Intention is to get a short message
across so eye-catching design that would be inappropriate for continuous text is OK
331ndash332
Chapman N and Chapman J (2004)
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 10
Fonts for Multimedia Text fonts may be problematical
Low resolution of computer displays leads to loss of details (eg fine serifs) and distortion of letter shapes
Use larger sizes than in print prefer sans serif use fonts such as Arial and Verdana designed to be readable at low resolution
332ndash333
Chapman N and Chapman J (2004)
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 11
Font Measurement Units
Points 1pt = 172 = 03528mm Exact size is not standard 172 is
invariably used by computer systems Picas 1pc = 12pt
Fonts body size is not necessarily the size of any particular character eg 10pt Times Roman
334ndash335
Chapman N and Chapman J (2004)
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 12
Font Terminology Baseline ndash the line on which the bases of
characters are arranged Leading ndash the distance between
successive baselines x-height ndash the distance between the
baseline and the top of a lower-case letter x
Ascendersdescenders ndash strokes that rise above the x-heightdrop below the baseline
337
Chapman N and Chapman J (2004)
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 13
336
Chapman N and Chapman J (2004)
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 14
Spacing Kerning ndash adjustment of space
between certain pairs of letters (eg AV) to make them look more uniform Kerning pairs for a font are defined by its
designer stored with the font metrics Ligatures ndash single composite
characters used to replace pairs of letters that dont look right next to each other (eg fi) Ligatures are stored as extra characters
in the font
337ndash338
Chapman N and Chapman J (2004)
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 15
Digital Fonts Glyphs are just images so we can
have bitmapped or vector (outline) fonts Bitmapped fonts dont scale well or
reproduce at different resolutions
339
Chapman N and Chapman J (2004)
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 16
Text in Graphics Maximum flexibility obtained by
treating text as graphics and manipulating it in graphics program Ideally suited to graphic design
incorporating text Posters packaging letterheads book
jackets CD and DVD covershellip Vector graphics with outline fonts or
bitmapped images with bitmapped fonts
Increasingly combine the two approaches
344ndash345
Chapman N and Chapman J (2004)
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 17
Vector Text Text set in outline fonts can be treated
as object in a vector graphics program Transform apply colour gradient and
patterns Fill shapes with text set text along a path
Text remains editable Text in shapealong a path will
accommodate transformations of the shapepath
345
Chapman N and Chapman J (2004)
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 18
Bitmapped Text Convert text to pixels Can apply usual effects and filters
Usually keep text on separate layer so effects can be applied to it independently
Text can no longer be edited as text Cant change font spell check change
wording etc Must be retouched like any other image
345ndash346
Chapman N and Chapman J (2004)
Is this of relevance to your
assignment
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 19
Layout Most text is laid out according to
conventions Words are arranged into lines combined
into paragraphs placed on the page Special formatting (eg italicization) may
be applied to words within a paragraph ndash inlinecharacter formatting
Paragraphs may be set in special ways (eg indentation) ndash block-levelparagraph formatting
Leave space around your text
347
Chapman N and Chapman J (2004)
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 20
Text in Flash static text dynamic text fields
Text from anotherexternal source input text fields
Allows users to enter text for forms surveys or other purposes
Flash MX2004 Help
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 21
Device or embedded fonts Device fonts
The Flash Player uses the font names to locate identical or similar fonts on the users system
Embedded fonts If using special fonts you should embed
them in the move Larger file size
Flash MX2004 Help
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 22
Spelling Check it
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 23
Amount of Text How much do you wantneed to say How much will your audience read Anything more than 10 to 12 words per
line becomes awkward Readers tend to lose their place in the text
On screen people scan pages looking for visual clues to the content they need Text needs to be broken into small blocks Paragraphs are often better with headlines Bullet points work well
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 24
Colours for text Contrast is very important in any
written text Consider how your text will be read
On screen With a projector
It is hard to beat black text on white for readability Use colour for headings Small areas of text
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 25
Some questions Scenario You have been asked by
Hope library to create some content with instructions on how to use the index Discuss three different methods of
incorporating text recommend one and justify your choice
Discuss the criteria in choosing and laying out the text
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 26
For Next Week Directed Reading
Digital Multimedia Second Edition Chapter 5 Bitmapped images
Independent study Your Interface Attend the supported session to get to
know Flash HelpHow Do I
1048707 Using imported artwork Your Interface ndash due week 8
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
Multimedia 27
References Chapman N and Chapman J (2004)
Digital Multimedia Second Edition London Wiley
Macromedia Flash MX2004 Help files
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