business communication chapter 1 introduction. business communication. swust. shirley miao contents ...

Business communicationBusiness communication

Chapter 1

Introduction

Business communication. Swust. Shirley Miao

Contents

Communication

Business communication

Intercultural business communication

Business communication. Swust. Shirley Miao

Communication

What is communication?

Business communication. Swust. Shirley Miao

Communication is a two-way process in which people transmit (send) and receive ideas, information ,opinions or emotions.

Business communication. Swust. Shirley Miao

Elements of communication

1) Sender The sender is a person who has a

need to communicate; this need may be a social desire for recognition as an individual,or the desire to share information with others,or to influence the attitude and behavior of others.

Business communication. Swust. Shirley Miao

2) Message A message is a set of

verbal or nonverbal symbols that represent a sender’s particular state of being at a particular moment in time and space.

Business communication. Swust. Shirley Miao

3) Channel/Medium It provides the connection between

the sender and the receiver.

A channel is the physical means by which the message moves between the sender and the receiver. (LIST)

Face to face talks, letters, telephones, televisions,books,magazines,newspapers,radios,etc.all channels.

Business communication. Swust. Shirley Miao

4) Receiver Receivers are the people who

intercept message and as a consequence are linked to the message sender.

5) Response It is most easily thought of as what a

receiver decides to do about the message.

Business communication. Swust. Shirley Miao

Business communication

Business Communication is the type of communication used in order to:

promote an organization, service, and product; and to impart information towards employees.

Business communication. Swust. Shirley Miao

What makes business communication distinct from other types of communication is its formality.

It makes it stand out from the rest since there is sense of professionalism, formality and etiquette that should be followed in order to convey the right message or information that needs to be conveyed to the other person on the line.

Business communication. Swust. Shirley Miao

Business Communication must be: Brief Well-designed Precise( 准确的） Specific Short Net & clear Understandable & comprehensive

Business communication. Swust. Shirley Miao

Why important?

1 ） In business, reputation and credibility need to be built up in order to get clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with clients.

Business communication. Swust. Shirley Miao

2)Business communication encompasses not only communicating with external contacts but also with employees within the organization.

a vital link between the manager and his or her team and effective communication is the key to good management.

Business communication. Swust. Shirley Miao

Sender or Instigator

Channel Medium Receiver

Change in payment systems

Finance Dept

E-mail

Feedback

Process:

Business communication. Swust. Shirley Miao

×Wasted time× Wasted efforts

× Obscured( 模糊的 ) ideas × Lost goodwill

The Costs of Poor Correspondence:

Business communication. Swust. Shirley Miao

Barriers to Successful Communication: Ability of the sender Content Method of communication Skills and

attitude of the receiver Organisational factors – complexity

of the organisation, scope of the organisation

Cultural attitudes Perceptions( 理解 ), prejudices( 偏见 ) Inappropriate target for the message

Business communication. Swust. Shirley Miao

Save time Make your efforts more effective Communicate points more clearly Build goodwill

Benefits of Improving Correspondence:

Business communication. Swust. Shirley Miao

Forms of Communication in Business:

Internal-Operational Communication External-Operational Communication Personal Communication

Business communication. Swust. Shirley Miao

Intercultural business communication

Cross-cultural communication Transcultural communication It does not only mean communication

among peoples of different nations,but also include communication among people who share the same nationality but have different racial or ethnic backgrounds.

Business communication. Swust. Shirley Miao

Culture

Material cultureMaterial culture1

languagelanguage 2

3

Custom4

Social class5

Religion6

Aesthetic conceptionsAesthetic conceptions7

EducationEducation

Business communication. Swust. Shirley Miao

Intercultural communication competence:

1) Personal attribute2) Communication3) Phychological4) Cultural Awareness

Business communication. Swust. Shirley Miao

Case 1:

Business communication. Swust. Shirley Miao

Case 2:

Tokyo Paris

Shang Hai?!

Business communication. Swust. Shirley Miao

Case 3: World Expositions

Expo aims to promote the exchange of ideas and development of the world economy, culture, science and technology, to allow exhibitors to publicize and display their achievements and improve international relationships.

So far, 192 countries and 50 international organizations have confirmed participantion in Expo  2010.

Business communication. Swust. Shirley Miao

Summary

Communication (Elements)Business communication (Importance,process,Types) Intercultural business communication

Business communication. Swust. Shirley Miao

Reference

人际沟通 贾庆艾 东南大学出版社

跨文化商务交际 刘晓萍 南开大学出版社

http://www.chinadaily.com.cn/china/2009worldexpo/index.html（上海世博会）