business development strategy - how to use guarantees to increase sales

You’re About to See My 2nd Red HOT Marketing Strategy to

Rocket Your Profits

This video is on…How to Use Guarantees to

Increase Sales

This strategy is all about risk reduction.

Every person who needs to spend money to buy something, feels there’s a risk with parting

with their money.

Guarantees can reduce that risk, enormously.

And less risk means more sales, sometimes even double!

Every business can guarantee something, and some guarantees

work great to increase sales, while others don’t.

Let’s look at what you can guarantee… without hurting your

profits

First of all, you need to identify what industry your customers

believe you’re in

For example, a plumber is in the “trade service” industry

In some countries, there is a strong perception that

tradesmen will let you down

Ideal guarantees are best related to how people think they might

be let down and then guaranteeing they won’t

A couple of perceptions relating to the “trades service”

industry are…

1. Not turning up on time for quotes, and

2. Leaving a mess after their work is finished

If a tradesmen guaranteed to be on time at your home for the quote, or they would pay you

$50 cash if they are late… Would that impress you?

If a tradesmen guaranteed your home will be as clean when they

finish as it was when they started. Would that interest you?

If you needed a trades service, would these 2 guarantees make

you want to call the business offering them?

If you’ve never been let down by a trade service, then possibly not, but I know thousands of people

who would call a business offering these guarantees!

These 2 examples of guarantees would benefit a lot of trade

service businesses

The guarantees reduce the risk because it addresses a strong concern and counteracts the

perception

To find the ideal guarantee for your business, first of all… what industry would your customers think you’re associated with?

Answer this question… What fears, doubts, frustrations

and apprehension do people have towards your industry?

Make a list, then use the answers to write your guarantees

And yes, having more that one can give you stronger benefits. Some of my clients have used 5

very successfully!

What can you guarantee, to reduce the risk your customers feel towards buying from your

business?

There’s a lot more content on this subject in my book… and more strategies in my other videos

My name is Tim Stokes and for over 22 years I’ve focused on

finding, and refining rapid profit growth strategies to share with

business owners

For a limited time I’m giving away a copy of my book…

Grab it with Your Name & EmailYou’ll instantly get my book & also be

on the ‘Invitation List’ to my next Profit Strategies Webinar, that takes

strategies to a whole new level!Act Now, grab the book & start increasing your profits today!