business plan _the tea arcade

“ENJOY TEA IN YOUR ARCADE”

Presented By: Rebellion Group

CONTENTS Impact Target customer The size of market opportunity Organization structure Magic potion Pain points to be addressed Scalability Feasibility Social aspect

IMPACT Take tea to the level of Coffee

Change mind of people From coffee to tea

Attract health conscious customers and increase demand of tea customers

Change the image of tea from poor man’s drink to standard level.

TARGET CUSTOMER Tea lovers

Youngsters

Health conscious customers

Business professionals who can arrange meeting or can conversation in our Tea arcade.

THE SIZE OF MARKET OPPORTUNITY

Indians consumes 9 lack tones of tea every year Nearly 90 percent of Indian households are

regular tea drinkers Consume nearly 25% of global tea production in

our country

ORGANIZATIONAL STRUCTURE

Finance manager

General manager

Marketing manager

Supply chain And operations

manager

Store manager

Store employees

MAGIC POTION In our country, we don’t have any Specialize

tea shop or rarely available like coffee shop we see everywhere

According to our plan, If we open specialize Tea in air conditioned arcade which is different from traditional stores and provide delightful service and amazing store appearance and comfortable facility.

Great teas require particularly pure and hard clays to extract all their fine flavors. And average teas are better served by more porous clays that can hide their defects so we use Tea pots.

CONT………… We use different teapots for serving and

give rich experience to our customers

Use purified water for making tea and drink.

We more concentrate on service of our customers

We train our employees to delight our customers by our service

Fast delivery within 6 minute of order.

CONT.……. We create our outlet interior and look as

such a manner that people attract towards it and provide comfortable seat for tea lovers so they do not only enjoy tea but feel relax and like to spend time there.

PAIN POINTS TO BE ADDRESSED

To give Rich experience for tea lovers as per preference and budget.

Sugarfree tea for diabetes patient Increase awareness of Moderate intake of tea

and how it helps in heart disease and diabetes.. Apart from traditional tea we will provide Black

Tea, herbal tea, Oolong tea,Rooibos tea, white tea and more than 40 varieties of tea provide to our customer- which are not available in our country Traditional tea stores and our aim is to make a product differentiation from the rest of competitor.

SCALABILITY As a 90% households are regular tea

consumers, According to our expectation Demand will

not be fall in future in India. According to customers feedback and

suggestion we modify our products and strategy

We always try to fulfill wants and requirements of our customers and delight the customer by our best service.

Customers experience something new in our in each visit by our valuable service.

FEASIBILITY It is feasible within the estimated cost

It will be profitable

Market segment is large

We decide price as per our cost and also consider customer budget

SOCIAL ASPECT “Think green” – pollution free Employment creation- less educated

people can get employed, no specific degree required

Increase awreness of Moderate intake of tea-which Health benefits involve in it.

It not only helps combat heart-related ailments but also lowers cholesterol,protects the skin, keeps cancer at bay, strengthens bones and teeth, and contains no calories

THANK YOU

“ENJOY TEA IN YOUR ARCADE”

Presented By: Rebellion group