business searching for engineering 185 fri am power point january 23 2015

STRATEGIES AND SOURCES FOR LOCATING BUSINESS INFORMATION

Art of Engineering Endeavors/Engineering

185 January 23, 2015

Michael Oppenheim http://www.anderson.ucla.edu/rosenfeld-library/services/consult-a-business-librarian

TODAY’S TALK:

Developing an efficient business research strategySample Product Research Strategies

Using the interactive UCLA LibGuide Business Information for Engineers

Getting to the UCLA Rosenfeld Management Library online

Finding Industry and Company Information

Finding Information about the Market(s) and Consumers

Finding Government Information

about consumers

about regulations and product safety

Following up after today

Online “Handout” for Engineering 185: http://guides.library.ucla.edu/businessforengineers

http://www.anderson.ucla.edu/rosenfeld-library/databases/business-databases-by-category

UCLA or UC =

Entire UCLA community may use in person in any UCLA library, or remotely by using the UCLA VPN or the Bruin Online Proxy Server

Anderson =

Available only to current holders of Anderson School Network accounts (and also not available on any public workstations)

FINDING INDUSTRY INFORMATION

DEFINING AND CLASSIFYING AN INDUSTRY

North American Industry Classification System (NAICS) – 1997 to current

SIC Code – 1937 through 1987 and still in use

Look up a product/service/industry to identify its 4-digit (SIC) or 6-digit (NAICS) code number; use it as an indexing “term” (or “tag”) in databases and directories

NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html

NAICS Code Look-Up:http://www.census.gov/eos/www/naics/index.html

Use IBISWorld to find current, 30- to 50-page industry reports using standardized NAICS and/or SIC industry classification code numbers,

OR keywords, as shown by the report illustrated below:

Standard IBISWorld Report Components

Also Available in IBISWorld: What Drives Demand for Your Product?

Access “US Business Environment Profiles” from the “Industry Risk Ratings Tab”

MarketLine Advantage Reports special features:

“SWOT” (companies) and “Five Forces” (industries) Analyses

Access this content through links provided on the “Business Information for Engineers” LibGuide:

At the “Company Information” Tab:

At the “Industry Information” Tab:

MarketLine Advantage Industry Reports Special Feature: “Five Forces Analysis:

FINDING COMPANY INFORMATION

Get a MarketLine Report for a Company You May Already Be Considering

example: Philips Healthcare

Typical MarketLine Company Report Featuresillustrations from: Philips Healthcare report

FINDING INFORMATION ABOUT THE MARKET FOR YOUR

PRODUCT • Who’s making the product, or something like it?

• Who’s buying it, or who is likely to buy your similar

product?

• “Market” and “Industry” are often interchangeable

terms—check out both Industry Information databases and

Market Research databases

Business Source Complete

(aka “EBSCOHost”)

“Thesaurus” = guide to official, consistently-used subject/concept indexing terms

Using the Subject Thesaurus in Business Source Complete

Business Source Complete Search Results

Limits already applied to the results:

Main Search Screen for Factiva

Click on “Examples” for search tips and tricks

Open these up to take

advantage of “Intelligent Indexing”

Factiva:Using “Intelligent Indexing” to “Pre-Filter” (or to post-filter) a Search

It’s okay to leave this blank, if you like!

Applying “Intelligent Indexing” filters

Factiva: Results Screen

The “Discovery Pane” visually mines the contents of the results

Special strength!

MarketResearch.com Academic“Real-World” Market Research Reports

SimplyMapQuantify and Analyze

U.S. Consumers and Their Buying Potential

Two ways to use SimplyMap:

1.Create your own account, to be able to save your work, or..2.Just log in anonymously, and take your work with you when you’re finished

SimplyMap - Map, Chart, and Rank U.S. Demographic and

Psychographic Data

“Where are Americans most receptive to high tech products,

ranked state by state?”

Data source: ExperianSimmonsLOCAL

For specialized, in-depth assistance, contact the SimplyMap Helpdesk by clicking on the Support tab in the far left lower corner of each screen

FINDING GOVERNMENT INFORMATION

ABOUT CONSUMERS

U.S. Census Data via American FactFinder: The Foundation for Demographic Information

About Americans

Use the ACS to Update Data Between Decennial Census Counts

FINDING

GOVERNMENT INFORMATION

ABOUT REGULATIONS AND

PRODUCT SAFETY

Electronic Code of Federal Regulations“Simple Search” by Keyword(s)

“Is My Type of Product Regulated by the CPSC?”Look Here in Addition to the Code of Federal Regulations

“Regulations, Mandatory Standards and Bans”

Products Regulated by Other Government Agencies:http://www.cpsc.gov/federal.html

One major example: Medical Devices, regulated by the FDA see http://www.fda.gov/medicaldevices/

U.S. Consumer Product Safety Commission

http://www.cpsc.gov/en/Recalls/

Following-Up …. For Future Questions:

Today’s librarian: Michael Oppenheim ~ moppenhe@library.ucla.edu

Consult a Business Librarian