business social media

IxD Business Social Media

Shinji Kim@shinjikim

shinjik@gmail.com

Wednesday September 14, 2011IxDA New Jersey

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IxD Business Social Media@shinjikim

Shinji Kim• Analyst at Deloitte Consulting

• Service Focus: Business case, financial modeling, executive reporting and enterprise social media

• Industry Focus:

• Technology, Media, Telecommunications• Financial Services

• Internet Marketing• Sales Analytics & Forecasting• Enterprise Applications

• Stanford GSB - Summer Institute of General Management

• University of Waterloo - BA Software Engineering

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IxD Business Social Media@shinjikim

Mention @shinjikim

www.formspring.me/shinjikim

Ask me anything

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IxD Business Social Media@shinjikim

Social Media

IxD Business Social Media@shinjikim

http://goo.gl/nNbQc4

IxD Business Social Media@shinjikim

Where do I start?

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IxD Business Social Media@shinjikim

Define your purpose

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IxD Business Social Media@shinjikim

Define your purpose

1. Marketing

2. Communication

3. Customer Service

4. Research

5. Networking / Recruiting

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IxD Business Social Media@shinjikim

1. Marketing

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IxD Business Social Media@shinjikim

2. Communication

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IxD Business Social Media@shinjikim

3. Customer Service

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IxD Business Social Media@shinjikim

4. Research

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IxD Business Social Media@shinjikim

5. Networking

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IxD Business Social Media@shinjikim

Choose Your Tools

• Purpose

• Coverage

• Use

• To Communicate

• To Discover

• To Analyze

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IxD Business Social Media@shinjikim

Tools to Communicate and Discover

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IxD Business Social Media@shinjikim

Hootsuite

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Coverage• Dashboard• Analytics• Assignments• Mobile, Web

IxD Business Social Media@shinjikim

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Coverage

Seesmic

• Dashboard• Analytics• Mobile, Desktop, Web

IxD Business Social Media@shinjikim

Tools to Analyze

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IxD Business Social Media@shinjikim

Facebook Open Graph

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Coverage• Integration• Instant Personalization• Other Applications

IxD Business Social Media@shinjikim

Klout

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• Influence Score• Influencing Topic,

Amplifications, True Reach

• Style

Coverage

IxD Business Social Media@shinjikim

Crowdbooster

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• Interaction Breakdown• Engaged Fans• Recommendations

Coverage

IxD Business Social Media@shinjikim

Google Insights

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• Search Interest• Regions• Trending Keywords

Coverage

IxD Business Social Media@shinjikim

More to come...

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IxD Business Social Media@shinjikim

Metrics to note

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IxD Business Social Media@shinjikim

Facebook Page: Insights

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• Users• # of fans vs. activity

• Interactions• Engagement

• Highest brand interaction

• 76% people never “un-liked” a brand

• 45% Facebook users time is spent on newsfeed

http://goo.gl/XCYnx

Demo

IxD Business Social Media@shinjikim

Twitter: Crowdbooster

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• Interaction Breakdown• Engaged Fans• Recommendations

• 88/100 Fortune global companies

• 80% customer service tweets are negative or critical

• More than 1 million apps exist

http://goo.gl/0u9Ap

Demo

IxD Business Social Media@shinjikim

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Influencial Score: Klout

• Topics• Network• Amplification

Demo

IxD Business Social Media@shinjikim

Please remember...

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IxD Business Social Media@shinjikim

1. Your purpose

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IxD Business Social Media@shinjikim

2. Who’s talking?

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IxD Business Social Media@shinjikim

3. ROE / Engagement before ROI

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IxD Business Social Media@shinjikim

4. Do it! Everyday

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Thank You

Questions?

I <3 networking@shinjikim

shinjik@gmail.comwww.linkedin.com/in/shinjikim

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IxD Business Social Media@shinjikim

References

• Slide 4: Social media graphic (http://goo.gl/nNbQc)

• Slide 24: Facebook metrics (http://goo.gl/XCYnx)

• Slide 25: Twitter metrics (http://goo.gl/0u9Ap)

Tools

To communicate/Discover:

Hootsuite (www.hootsuite.com)

Seesmic (www.seesmic.com)

Tweetdeck (www.tweetdeck.com)

To analyze:

Facebook Insights (www.facebook.com/insights)

Crowdbooster (www.crowdbooster.com)

Klout (www.klout.com)

Google Insights (www.google.com/insights/search)

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IxD Business Social Media@shinjikim

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