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OVERVIEW & MISSION STATEMENT . . . .3
THE MARKET SECTION . . . . . . . . . . . .4–7
EDITORIAL . . . . . . . . . . . . . . . . . . . .8–11
EDITORIAL CALENDAR . . . . . . . . . .10–11
CIRCULATION . . . . . . . . . . . . . . . . .12–13
MARKETING RESOURCES . . . . . . . .14–17
EVENTS . . . . . . . . . . . . . . . . . . . . .18–19
RATES & PRODUCTION . . . . . . . . .20–21
CONTACTS . . . . . . . . . . . . . . . . . . . . . .22
2006M E D I A K I T
TABLE ooff CONTENTS
33 Beverage World 2006 MEDIA KIT
OVERVIEW
When it comes to connecting with potential buyers in the new
millennium, you can’t rely on a single medium to reach them all.
You need a cohesive industry brand that seamlessly combines print,
web, face-to-face events and custom proprietary research.
Beverage World provides targeted reach to beverage marketers,
producers and distributors throughout the world and across all
media—giving beverage suppliers total global market coverage
and reach to decision-makers, influencers and buyers.
Through a custom marketing plan you’ll consistently reach your
customers with cost-effective solutions while building brand
preference, product awareness—and ultimately, increasing your
return on investment and your marketing success.
To serve global beverage marketers, producers and
distributors with news, insight, innovation and analysis
through print, online and face-to-face venues.
Mission Statement
442006 MEDIA KIT
MARKET SECTION
Beverages…A World of PossibilitiesIn every corner of the globe beverages are big business…
and getting bigger. The global beverage segment is one of
the largest consumer goods categories in the world and it is
growing at a strong and steady pace.
COMMERCIAL BEVERAGE VOLUME: On the Rise1
In billions of gallons (billion of hl)
200
250
300
350
50
60
1997 1999 2001 2003 (e) 2007 (p)
1997 1999 2001 2003 (e) 2007 (p)
US Commercial Beverage Volume1
1997 51.6 billion gallons (1.9 billion hl)
1999 52.4 billion gallons (2.0 billion hl)
2001 53.4 billion gallons (2.0 billion hl)
2003(e) 53.8 billion gallons (2.0 billion hl)
2007(p) 56.2 billion gallons (2.1 billion hl)
Global Commercial Beverage Volume (non US)1997 207.0 billion gallons (7.8 billion hl)
1999 221.7 billion gallons (8.3 billion hl)
2001 236.6 billion gallons (8.9 billion hl)
2003(e) 244.8 billion gallons (9.3 billion hl)
2007(p) 281.5 billion gallons (10.7 billion hl)
Global Total2007(p) 337.7 billion gallons (12.8 billion hl)
(e) estimated (p) projectedGlobal Total
Tea
Carbonated Soft Drinks
Milk
Bottled Water
Beer
Coffee
Fruit Beverages
Wine
Distilled Spirits
55 Beverage World 2006 MEDIA KIT
THE GLOBAL MARKETPLACE, 2007: Turn Up the Volume1
12.79 billion hectoliters projected
Beer1
Total Production: 1.43 billion hectoliters
North America 21.8%
Europe 35.0%
Asia/Middle East 26.5%
South America 11.0%
Africa 4.2%
Oceania 1.5%
Carbonated Soft Drinks1
Total Production: 1.85 billion hectoliters
North America 42.1%
Europe 23.2%
Asia/Middle East 16.7%
South America 13.1%
Africa 3.4%
Oceania 1.5%North America
Europe
Asia/Middle East
South America
Africa
Oceania
0.0 0.5 1.0 1.5 2.0 2.5 3.0
TeaCarbonated Soft Drinks
MilkBottled Water
BeerCoffee
Fruit BeveragesWine
Distilled Spirits
2.66%
2.04%
1.99%
1.98%
1.59%
1.50%
0.52%
0.26%
0.25%
66
Gearing up for GrowthThe global commercial beverage market will top 337 billion gallons
(12.8 billion hl) by 2007. To keep pace with market demands, the world’s
beverage plants will need an additional 39.1 billion gallons (1.5 billion hl)
of capacity and increasingly sophisticated tools and technology.
A DECADE OF GROWTH1
In millions of hectoliters
Tea +21.0%
1997 2,198
2007(p) 2,660
Carbonated Soft Drinks +25.0%
1997 1,631
2007(p) 2,040
Beer +24.4%
1997 1,278
2007(p) 1,590
Wine/Spirits +14.1%
1997 446
2007(p) 509
Bottled Water +146.8%
1997 806
2007(p) 1,990
Coffee +19.6%
1997 1,250
2007(p) 1,495
(p) projected
2006 MEDIA KIT
77 Beverage World 2006 MEDIA KIT
BEVERAGE FACILITY PURCHASE PLANS2
Top 10 Planned Equipment Acquisitions for 200570 percent of beverage
plant executives say
business-to-business
publications are their
primary source for
researching equipment
purchases2
Labelers 40%
Filling Equipment 39%
Tabletop Conveyors 39%
Lift Trucks 36%
Palletizer/Depalletizers 35%
Online QC Monitors 32%
Multipackers 29%
Accumulators 25%
Air Conveyors 25%
Cappers 22%0 5 10 15 20 25 30 35 40
DDiissttrriibbuuttiioonn FFaaccttss:3
Distribution costs represent21 percent of revenue foran average beverage distrib-utor. The US beverage fleetaccounts for approximately180,000 vehicles, each averaging 245 miles per day—that’s 16 billion milestraveled each year!
PPrroodduuccttiioonn FFaaccttss:2
More than three quarters of beverage plants plannedmajor acquisitions or expansions for 2005. While79 percent of beveragefacilities reported plans formajor equipment acquisitions,51 percent planned line renovations and 45 percentplanned major warehouseexpansions of improvements.
PPaacckkaaggiinngg FFaaccttss:4
More than 656 billion beverage packages weresold across the globe in2002. Metal cans maintainthe market lead with about35 percent of the market,but plastic is the fastest-growing packaging categorywith a market shareapproaching 30 percent ofall beverage packages.
MARKET FACTS
About our data: 1Beverage Marketing Corporation; 2Beverage World Global Purchase Plans Survey, August 2004; 3Beverage World Truck Trends Survey, March 2005; 4Beverage World estimates based on Beverage Marketing Corporation data.
SPECIAL REPORTSThroughout the year, Beverage Worlddelivers special in-depth features on areas of particular interest to beverage professionalsaround the world. Information is compiledfrom interviews and surveys and packagedto help our readers to define their market-place.
■ Word from Wall Street soft drink and beer reports
■ Truck Trends Survey of fleet requisitionsand management
■ Top 10 soft drink, beer and bottled water reports
■ Top 50 North American BeverageCompanies
■ Top 25 Bottlers and Wholesalers
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■ Global Product Introductions and Trends■ Top 10 Global brewers and bottlers
reports■ Beverage World Global 100■ Growth Trends by region and beverage
category
BBeevvSSoolluuttiioonnssNews, new products and best practices forevery area of beverage operations:
TToo sseeee ddeettaaiilleedd eeddiittoorriiaall ffoorr eeaacchh mmoonntthh,,cclliicckk oonn tthhee aapppprroopprriiaattee lliinnkk::
■ Beverage R&D■ Fleet & Distribution■ Packaging■ Production■ Sales & Marketing
EEstablished in 1882, Beverage World
has led industry evolution for 124 years.
Today it’s the only publication that
provides industry executives and managers
with the market intelligence they need
to source ideas and innovations from
around the world.
Each month, over 34,000 qualified readers
turn to the pages of Beverage World to
learn what’s happening in the market so
that they may better serve their business.
With a dedicated on-site editorial staff with
over 20 years experience, it’s no wonder
that Beverage World is the first and best
read publication in the beverage market.
NEWS
INSIGHTS
INFORMATION
■ Exclusive profiles of market leaders
■ Emerging drink trends
■ New products and services
■ Plant profiles
■ Innovations in R&D
■ New technologies
■ Mergers and acquisitions
■ Retail trends
88Beverage World 2006 MEDIA KIT
EDITORIAL
99 Beverage World 2006 MEDIA KIT
2006 Focus IssuesEach of Beverage World’s Focus Issues runs as a “mini magazine” within the magazine. As a sponsor, you receive an ad unit plus matching advertorial* and merchandising extras. All of these issues have Global Distribution and are overrun for show distribution and for yourcompany marketing usage.
*State of Industry Report and World Class Beverage Operations not included
MMaarrcchh:: FFlleeeett SSppeecc’’iinngg GGuuiiddee ■ An in-depth look into the vehicles and programs that beverage distributors need to build an optimally performing distribution fleet.
AApprriill:: IInndduussttrryy RReeppoorrtt—Expanded Report■ Incorporating Top CSD, Top Beer, Top Water, Top New Age Reports.
MMaayy:: BBeevveerraaggee WWoorrlldd OOwwnneerr’’ss MMaannuuaall NNEEWW■ Directed at privately-held small- to mid-sized beverage producers and distributors, this Focus will provide a guide to business valuation/succession planning; enterprise management; customer relationshipmanagement; what to know about outsourcing businessfunctions; sourcing capital for growth (financing).
JJuunnee:: BBeevveerraaggee RR&&DD HHaannddbbooookkEEXXPPAANNDDEEDD RREEPPOORRTT■ A retooled version of Developer’s Handbook. Each of six sections will be comprised of a feature on trends/major developments in the category and a comprehensive Buyer’s Guide listing. Six sections:
1. Flavors2. Sweeteners3. Ingredients (vitamins, herbs, weight loss,
proteins, etc.)4. Other ingredients (masking agents, stabilizers,
emulsifiers, etc.)5. Package Design6. Package Decoration (closures, labels)
■ Bonus Distribution: IFT Show, Orlando
SSeepptt:: BBeevveerraaggee SSuuppppllyy CChhaaiinn RReeppoorrtt NNEEWW■ An expanded Distribution Technology Report that provides a holistic view of the beverage supply chain—from producer to consumer—and the tools, technologiesand strategies being used to improve efficiency and cutcosts from the system.■ Bonus Distribution: BevOps/Beverage Fleet Summit
OOcctt:: WWoorrlldd CCllaassss BBeevveerraaggee OOppeerraattiioonnssNNEEWW FFOORRMMAATT■ Combination of sponsor-provided application profiles (two pages each) and profiles of Award Winners (one page each):
• Plant of the Year• Fleet of the Year• Fleet Manager of the Year • BevOps Lifetime Achievement
Sponsorships for each of the above awards includesFocus and recognition at BevOps/Beverage Fleet SummitAwards ceremony.■ Bonus Distribution: BevOps/Beverage Fleet Summit
NNoovv:: AAttllaass ooff UU..SS.. BBeevveerraaggee MMaannuuffaaccttuurriinnggNNEEWW■ A review of U.S.-based beverage manufacturing facilities by region consisting of comprehensive listings of Contract Packers and other manufacturing facilitieswith detail such as capacity and capabilities. Listingsarranged in seven regions: New England, Mid-Atlantic,Southeast, Central, South, Northwest and West.
1100
Editorial CalendarJanuary February
GLOBAL EDITION
MarchGLOBAL EDITION
April MayGLOBAL EDITION
JuneGLOBAL EDITION
July August
DDeecceemmbbeerr 99
DDeecceemmbbeerr 1166
WWoorrdd ffrroomm WWaallll SSttrreeeettThe Streeton Soft Drinks
Liquid Stats:New Age
CChhaannnneell SSeelllliinngg::Mass & Drug
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JJaannuuaarryy 1100
JJaannuuaarryy 1177
WWoorrdd ffrroomm WWaallll SSttrreeeettThe Streeton Beer
Market Metrics
MMaarrkkeett RReeppoorrtt::Asia
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FFeebbrruuaarryy 1100
FFeebbrruuaarryy 1177
Global ProductInnovations
TTrruucckk TTrreennddssOur 22nd AnnualSurvey ofBeverage FleetPractices andPurchase Plans
Liquid Stats:Bottled Water
MMaarrkkeett RReeppoorrtt::Latin America
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GGlloobbaallsshhoopp(Orlando, FLMarch 26–28)
MMaarrcchh 1100
MMaarrcchh 1177
SSttaattee ooff tthheeIInndduussttrryy RReeppoorrttincluding Top 10Soft Drink and Bottled WaterReports
IInn tthhee SShhooppA Survey ofBeverage FleetMaintenancePractices
Market Metrics
CChhaannnneell SSeelllliinngg::Up and Down the Street
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IISSBBTT(Myrtle Beach, NCMay 1–3)
LLeeaadd AAdd--VVaannttaaggee
MMaayy 1100
MMaayy 1177
The BeverageForum Companiesof the Year
Market Metrics
MMaarrkkeett RReeppoorrtt::Western Europe
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IIFFTT CCoonnvveennttiioonn aanndd TTrraaddee SShhooww(Orlando, FL June 25–27)
SSuummmmeerr FFaannccyyFFoooodd SShhooww(New York, NYJuly 9–11)
JJuunnee 99
JJuunnee 1166
Top 50 North AmericanBeverageCompanies
Liquid Stats:US Beer
CChhaannnneell SSeelllliinngg::Non-Traditional
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LLeeaadd AAdd--VVaannttaaggee
JJuullyy 1100
JJuullyy 1177
Beer Wholesalerof the Year
Top 25 U.S.Beer Wholesalers
Market Metrics
CChhaannnneell SSeelllliinngg::On-Premise
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Report fromSSuummmmeerr FFaannccyyFFoooodd SShhooww
NNBBWWAA(Orlando, FL September 17–20)
2006
AApprriill 1100
AApprriill 1177
Packaging Trends
BBeevveerraaggeeMMaarrkkeett IInnddeexxConsumption,Volume and Sales Trends
Liquid Stats:Soft Drinks
MMaarrkkeett RReeppoorrtt::North America
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Report from MMiidd--AAmmeerriiccaaTTrruucckkiinngg SShhooww
BBeevveerraaggee FFoorruumm 22000066(New York, NYMay 24–25)
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Close Date
Materials Due
Special Reports
Exclusive Data:
Global MarketReports &Beverage Channel Reports
BevSolutions:
� Beverage R&D
� Distribution
� Packaging
� Production
� Sales & Marketing
Show Coverage
BonusDistribution
Marketing
A World of Opportunity
Beverage World 2006 MEDIA KIT
1111
SeptemberGLOBAL EDITION
OctoberGLOBAL EDITION
November December
AAuugguusstt 1100
AAuugguusstt 1177
Bottler of the Year
Top 25 U.S.Bottlers andGlobal TopBottlers
CCoonnttrraaccttPPaacckkaaggiinngg A DefinitiveListing of NorthAmerican ContractPackers and TheirCapabilities
Liquid Stats:Dairy & Soy
MMaarrkkeett RReeppoorrtt::Eastern Europe
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BBrraauu BBeevviiaalleePreview
IIBBWWAA(Las Vegas, NV October 3–6)
IInntteerrBBeevv(Las Vegas, NV October 23–25)
SSeepptteemmbbeerr 1111
SSeepptteemmbbeerr 1188
BBeevveerraaggee WWoorrlldd 110000::The Definitive Ranking of Global BeverageCompanies
Market Metrics
MMaarrkkeett RReeppoorrtt::Middle East & Africa
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PPaacckk EExxppooIInntteerrnnaattiioonnaall(Chicago, ILOct. 29–Nov. 2)
BBrraauu BBeevviiaallee(Nuremberg,GermanyNovember 15–17)
EEmmbbaallllaaggee(Paris, FranceNovember 20–24)
OOccttoobbeerr 1100
OOccttoobbeerr 1177
The Best inBeveragePackaging
Liquid Stats:Wine & Spirits
CChhaannnneell SSeelllliinngg::Supermarkets
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LLeeaadd AAdd--VVaannttaaggee
NNoovveemmbbeerr 1100
NNoovveemmbbeerr 1177
Special Issue
BEVERAGE WORLD’’ssHit List!
FFeeaattuurriinngg tthhee bbeesstt iinn……• New Products• Ingredients• Advertising• Production• Packaging• Distribution• R&D• Training• Merchandising• Logistics• Enterprise • Management• Promotions• Branding• Processing• Retailing
BEVERAGE WORLD’s
Editorial Staff and
Contributorsconsider it all
and Round Up
the Best NewIdeas from
2006.
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1122Beverage World 2006 MEDIA KIT
To continually target and reach the strongest worldwide audience of top executives
and decision-makers in the largest volume brewery, beverage producer, distributor
and wholesaler locations—using database marketing programs and a rigorous
annual qualification process verified by a BPA audit.
Circulation Mission
■ Soft Drink Production . . . . . . . . . . . . . . . . . . . . . . .5,674
■ Beer Production . . . . . . . . . . . . . . . . . . . . . . . . . . .1,597
■ Bottled Water Production . . . . . . . . . . . . . . . . . . . .1,350
■ Wineries/Distilleries Production . . . . . . . . . . . . . . . .1,908
■ Juice & Juice-type Drinks Production . . . . . . . . . . .1,042
■ Dairy Production . . . . . . . . . . . . . . . . . . . . . . . . . . . .767
■ Ready to Drink Coffee/Tea Production . . . . . . . . . . . .405
■ Other Production . . . . . . . . . . . . . . . . . . . . . . . . . . .814
■ Distribution/Beer, Soft Drinks, Wines,
Liquors & Other Beverages . . . . . . . . . . . . . . . . . .12,367
■ Franchise Companies . . . . . . . . . . . . . . . . . . . . . . .3,538
■ Full-line Supermarket/c-store Distribution . . . . . . . . .531
■ Foodservice Distributor/Broker . . . . . . . . . . . . . . . .1,295
■ Others Allied to the Field + Paid Subscriptions . . . .2,712
TOTAL NORTH AMERICA CIRCULATION 34,0001
Source:1. Beverage World’s BPA Worldwide June 2005 Circulation Statement2. Publisher’s Own Data
CIRCULATION
1133 Beverage World 2006 MEDIA KIT
North America Edition Circulation by Title1
Corporate Management 15,636
Sales/Marketing 7,109
Division/Branch Management 4,315
Production/Quality Control 3,564
Warehouse/Fleet/Distribution 2,251
Other Titles 1,125
Global Edition Reach: 48,0002
North America 70.7%
Europe 21.3%
Asia Pacific 3.5%
Latin America/Caribbean 3.4%
Middle East & Africa 1.1%
North America Circulation: 34,0001
International Circulation: 14,0002
Beverage World + Beverage Marketing Corporation = Quality Circulation2
Beverage World has an exclusive relationship with Beverage Marketing Corporation, the leading provider of global beverage market information and analysis. This allows us to match our market coverage with their top of the line data so that you reach the most current and active global audience.
U.S. Subscriber Vehicle Fleet Size2
Over 20 42.2%
10–19 19.6%
5–9 16.5%
1–4 21.7%
By Sales Volume2
$5M 37.9%
$5M–$10M 11.1%
$10M–$25M 15.2%
$25M–$50M 8.4%
$50M+ 24.4%
Unknown 3.0%
CIRCULATION ANALYSIS: By Business/Industry
20.9%
10.5%
6.6%
3.5%
Over20
5–9
3.4%1.1%
3.3%
12.7%
46%
70.7% 21.37%
1–4
10–19
$5M
$50M+$25–50M
Unknown
$10–25M
$5–10M
Source:1. Beverage World’s BPA Worldwide June 2005 Circulation Statement2. Publisher’s Own Data
1144
MARKETING RESOURCES
Integrating for you: Print, Online and Face-to-FaceBy utilizing an integrated marketing plan, you will consistently reach
your customers across multiple media platforms. These cost-effective
solutions build brand preference and product awareness so that you
can target and tailor your marketing investment to your satisfaction.
The Qualified Advantage Lead Generation Program
Beverage World’s lead generation program goes beyond the typical and outdated business reply card. The program allows you to reach thosereaders who have actually said they plan to buy the products and servicesyour company provides.
How? Beverage World surveys our readers on a quarterlybasis to inquire about what products and services they plan to purchase in the near future. We are then able to pass onthese quality leads to help you build your data-base of prospects and assist your sales team inselling to qualified buyers.
Custom Publishing
Go Beyond the regular ad page and make an impact with our readers andyour customers. Our team will work with you throughout every stage ofthe process, from writing to the distribution and everything in-between.
Beverage World provides the resources to deliver turnkey communicationsresulting in exceptional platforms to educate beverage decision-makers.
Options include: Newsletters, Inserts, Postcards, Guidebooks, Direct Mailers and Educational Materials.Leveraging
your brand as the “only choice”in the industry
2006 MEDIA KIT
Beverage World 2006 MEDIA KIT
Market Intelligence/Custom Proprietary Research
Custom proprietary research allows you to stay on top of industry
trends and gain knowledge of how your customers perceive your
products and brands. Utilizing our extensive editorial and database
resources, we can create, execute and analyze responses giving you
proprietary marketing information to help you better develop your
sales strategies.
Custom Proprietary Research Studies include:
■ Advertising tracking and effectiveness
■ Brand/product awareness, usage and perception
■ Customer satisfaction
■ Purchasing behavior/decision factors
Custom Proprietary Research can be conducted
in a variety of ways:
■ Telephone Surveys
■ Email/Internet Surveys
■ Fax Surveys
■ Focus Groups
■ Roundtables
1155
1166Beverage World 2006 MEDIA KIT 1166Beverage World 2006 MEDIA KIT
BeverageWorld.com is the leading online source of business information forbeverage producers, distributors and marketers. We offer numerous programs tomeet your objectives—whether your goal is to increase awareness of your brand,generate leads, acquire new clients or retain loyal customers, BeverageWorld.comcan provide the solution.
■ Average daily page views1 12,581
■ Average daily unique visitors1 2,084
■ Most visited site section1 Homepage
■ Email newsletter1 BW eNewsletter—8,750
www.BeverageWorld.com
1. Source: Internal website traffic analysis software—powered by WebLog Expert,7/10/2005–11/26/2005
Site Sponsorship Banners
Banner campaigns provide a simple and cost-effective
way to increase brand awareness and visibility while
driving traffic to your website. Each run-of-site banner
position can rotate up to five advertisers. Ad rotation is
random but equal, so each sponsor receives the same
percentage of views. Rich media ads are also available.
Beverage World Daily eNews—Email Newsletter Sponsorship (html)
Deliver your message to over 8,750 email subscribers
each business day. Beverage executives rely on our
newsletter for an instant connection to industry news,
data and suppliers. Use email advertising for a “Call to
Action” campaign to announce a new product or
service, promote a special event, or generate leads by
offering a sweepstakes, whitepaper or other incentive.
ONLINE
1177 Beverage World 2006 MEDIA KIT
Industry Report Sponsorships
Beverage World magazine publishes several must-read
industry reports each year. These essential reports are
then posted online for download by our readers yearlong.
Sponsorship includes your company logo on the
download page. This provides a strong content
affinity that creates a premium branding opportunity.
Online Classifieds
Whether you want to recruit top-notch job candidates or advertise your products
and services, an online classified ad is an effective, cost-efficient way to target
beverage industry professionals. Discounted print + online combo rates are also
available.
Custom Online Opportunities
Profit Guides—allows sponsors to dominate a specific product category
or business topic with a custom-built micosite.
Custom Email Newsletters—influence decision-makers with a custom email
newsletter sent to our opt-in subscribers. Our industry experts will develop editorial
content wrapped around your exclusive sponsorship message.
Webinars—sponsor a roundtable discussion with leading industry experts
moderated by our editors or create your own content to be webcast to our
targeted audience. (See rate card for pricing information)
1188Beverage World 2006 MEDIA KIT
Sponsorship opportunities are available for all Beverage World events.
Contact your sales director for more information.
The Beverage Forum 2006New York, NY
May 24–25, 2006
Co-presented by Beverage World and Beverage Marketing Corporation, the 13th Annual Beverage Forum is the only global all-beverage executiveconference. Hundreds of beverage professionals convene each year inNew York City to network with peers and learn about best practices in categories like water, functional beverages, beer and soft drinks.
Why your company should be a part of The Beverage Forum:
■ Reach buying power—350 beverage executives attended Beverage Forum 2005
■ 8+ networking events to strengthen existing relationships and create new ones
■ Ability to showcase your company and product(s) at individual tabletop display
■ 1 on 1 interaction with senior beverage executives from notable beverage companies
■ Beverage Forum opening night cocktail reception—a relaxed atmosphere to mix and mingle with attendees
EVENTS
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1199 Beverage World 2006 MEDIA KIT
BevOps 2006Beverage Fleet Summit 2006November 2006
Held concurrently for the first time in 2005, BevOps and the Beverage Fleet Summit bring together beverage operations and fleet personnel for 21/2 days of educational sessions, the market’s latest innovations, networking and the Beverage WorldAwards Ceremony, honoring the best in the beverage business.
BevOps is the only international conference focused on best practices in beverage operations and packaging management and brings together beverage plant, warehouse and production management, suppliers andindustry experts. In addition to plant efficiency improvement ideas and RFID strategies, BevOps also has an insider’s tour of a major beverageoperation.
Beverage Fleet Summit is a unique event to the fleet industry, covering all aspects of the vehicles that affect a company’s bottom line, from specifying and recruitment/training to fleet safety and maintenance. The highlight of this event is the one-of-a-kind Ride & Drive where attendees actually get to experience driving sponsored trucks on set up courses.
Why your company should be a part of BevOps or Beverage Fleet Summit 2006:
■ An intimate environment to connect with beverage decision makers—Over 165 beverage operations and distribution management attended the 2005 dual event
■ Display your product or service on individual tabletopthroughout entire conference, include an incentive in attendee bag,inclusion of your company profile in conference program
■ Interact 1 on 1 with beverage production & operations managers
■ 8+ networking events to strengthen existing relationships and create new ones
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� Alcoa� Corbi Plastics� Hyster� Icon International� Intralox� Krones� Twinlode
BBeevveerraaggee FFlleeeett 22000055 SSppoonnssoorrss::
� Allison Transmission� Alcoa� Bendix� Cargotec � Daimler Chrysler � Detroit Diesel� Freightliner� GM/Isuzu� Hino Trucks� International� Roadranger/Eaton� Sterling Trucks
RATES
Domestic EditionColor Rates 1x 3x 6x 12x 18x 24xPage $9,414 $8,765 $8,281 $7,972 $7,632 $7,303
Page Spread 14,750 13,637 12,793 12,257 11,670 11,083
2/3 Page 7,519 7,148 6,767 6,365 6,036 5,747
1/2 Page Island 7,086 6,767 6,407 5,923 5,634 5,366
1/2 Page 6,664 6,335 6,036 5,655 5,387 5,171
1/2 Page Spread 9,960 9,394 8,848 8,199 7,807 7,344
1/3 Page 5,047 4,851 4,625 4,285 4,079 3,904
1/4 Page 4,192 4,027 3,842 3,605 3,430 3,306
All rates are gross.
Global EditionColor Rates 1x 3x 6x 12x 18xPage $11,033 $10,208 $9,581 $9,185 $8,327
Page Spread 16,830 15,502 14,472 13,802 12,412
2/3 Page 8,075 7,622 7,169 6,695 5,953
1/2 Page Island 7,550 7,159 6,736 6,149 5,500
1/2 Page 7,035 6,644 6,293 6,036 5,243
1/2 Page Spread 11,073 10,372 9,641 8,951 7,921
1/3 Page 5,747 5,531 5,243 4,841 4,378
1/3 Page 4,728 4,542 4,305 4,007 3,657
All rates are gross. For international circulation split rates, contact your sales representative or publisher.
Online RatesBBAANNNNEERR AADDVVEERRTTIISSIINNGGAAdd UUnniitt RRaattee DDiimmeennssiioonnss GGIIFF//JJPPEEGG FFllaasshh AAnniimmaattiioonn
Leaderboard $1,495 728 x 90 pixels 20K 30K 15 seconds
Skyscraper $1,295 120 x 600 pixels 20K 30K 15 seconds
Vertical Banner $1,175 120 x 240 pixels 20K 30K 15 seconds
Anchor Banner $750 468 x 60 pixels 20K 30K 15 seconds
Gross monthly rates. An additional premium is charged for Rich Media ads.Frequency discounts 3 months: 5% 6 months: 10%
9 months: 15% 12 months: 20%
EE--NNEEWWSSLLEETTTTEERR SSPPOONNSSOORRSSHHIIPPSSAAdd UUnniitt RRaattee DDiimmeennssiioonnss GGIIFF//JJPPEEGG FFllaasshh AAnniimmaattiioonn
Top Banner $2,500 468 x 60 pixels 20K N/A 15 seconds
Vertical Banner $2,000 120 x 240 pixels 20K N/A 15 seconds
Anchor Banner $1,500 468 x 60 pixels 20K N/A 15 seconds
Gross monthly rates. An additional premium is charged for Rich Media ads.Frequency discounts 3 months: 5% 6 months: 10%
9 months: 15% 12 months: 20%
2200
Size RequirementsIIssssuuee TTrriimm SSiizzee:: 88 � wwiiddee xx 1100 33//44� ddeeeepp
Ad Size Width DepthSSttaannddaarrdd SSiizzeess2/3 Page Vertical 4 1/2� 10�
1/2 Page Island 4 1/2� 7 1/2�
1/2 Page Horiz. 7� 4 7/8�
1/2 Page Horiz. Live 7� 4 7/8�
1/2 Page Horiz. Bleed 8 1/4� 5 3/8�
1/2 Page Vertical 3 3/8� 10�
1/2 Page Vertical Bleed 4� 11�
1/2 Page Spread (h) Bleed 16 1/2� 5 3/8�
1/2 Page Spread (h) Live 15� 5�
1/3 Page Square 4 1/2� 4 7/8�
1/3 Page Vertical Live 2 3/16� 10�
1/3 Page Vertical Bleed 3 1/16� 11�
1/4 Page Square 3 3/8� 4 7/8�
Full Page Trim 8� 10 3/4�
Full Page Live Area 7� 10�
Bleed Page* 8 1/4� 11�
Spread Trim 16� 10 3/4�
Spread Live Area 15� 10�
Spread (Bleed)* 16 1/2� 11�
**KKeeeepp lliivvee mmaatttteerr 33//88 � ff rroomm ttrriimm..
COLOR RATESAA.. Standard colors (AAAA): Red, green, blue, yellow, orange—1/2 page or larger, space rate
plus $950; less than 1/2 page $775BB.. Matched color: 1/2 page or larger, space rate plus $1,815; less than 1/2 page $1,595CC.. Color/Metallic ink: $1,995 plus four-color, if applicable
BLEEDS, PREFERRED POSITIONS, SHORT RATES, REBATESAA.. Bleed or oversized ads: subject to 10% surcharge on space rate. Exceptions: (1) covers, (2) spread
which may bleed into gutter without surcharge.BB.. Preferred positions: Page 5, 7, 9, 11 and Centerspread +10%; Covers 2, 3, 4 +20%CC.. Short rates will be billed upon cancellation of contract or failure to fulfill minimum requirements.DD.. Rebates earned by using, within a 12-month period, additional space to justify lower rates will be
paid in cash or credit at the option of advertiser.
AD AGENCY COMMISSIONAA.. 15% on gross billing after discount to recognized agencies on space, color, bleed, and
position only.BB Account must be paid within 30 days of invoice date to earn commission.CC.. No cash discounts allowed.
Rates & Production2006
Full Page 2/3 Page Spread
1/3 Page Vertical1/3 Page Square
1/2 Page Vertical1/2 Page Square
1/4 Page Square 1/2 Page Island
SSttaannddaarrdd SSiizzeess IIssssuuee TTrriimm SSiizzee:: 88 � wwiiddee xx 1100 33//44� ddeeeepp
Expand your industry reach
and maximize yourprint advertising
ROI!
2211
2006 Classified Rate CardThese are our standard Classified ad sizes; however, additional sizes are available.
Size Inches 1X 6X 12X
1 Column x 2” 2 1/4”w x 2” $300 $290 $240
1 Column x 3.5” 2 1/4”w x 3 1/2” $525 $500 $450
“Business Card” 4 1/2”w x 2”L $600 $540 $500
2 Columns x 5” 4 1/2”w x 5” $1,000 $875 $800
Horizontal Strip 7”w x 2 1/4” $1,200 $1,000 $875
Vertical Strip 2 1/4”w x 9 1/4” $1,300 $1,100 $950
CCoolloorr iinncclluuddeedd.. RRaatteess aarree nneett..
FFoorr iinntteeggrraatteedd ssoolluuttiioonnss ttoo yyoouurr bbuussiinneessss ccoommmmuunniiccaattiioonnss nneeeeddss…… SSaannddrraa SSeeggrreesstt •• 331122--445566--22882222,, eexxtt 334444 •• sssseeggrreesstt@@iiddeeaallmmeeddiiaallllcc..ccoomm
CLASSIFIED ADVERTISINGFor more information, contact Sandra Segrest, 312-456-2822, x 344.
INSERTSAA.. Mechanical bind-in charge, $730 per issue. Tip-in charge, $1,450 per issue (tipped inserts may
require a full-page reply postcard for stability.BB.. Outserts, polybags and magnastrips—quoted by requestCC.. Multi-page Inserts (supplied) Global Edition (Domestic and International)
2-page — $8,675 4-page — $14,2756-page — $19,825 8-page — $22,525
Domestic Circulation Only2-page — $5,150 4-page — $9,1406-page — $11,300 8-page — $15,400
IInntteerrnnaattiioonnaall CCiirrccuullaattiioonn OOnnllyy(Call Your Account Representative for Rates)
DATES & SHIPPINGMonthly publication: Mails third week of each month. Cancellation: Must be in writing and submitted before closing date. Deadlines: See Calendar Section for specific deadlines.Digital files, film, insertion orders and contracts ship to: Production Manager, Beverage World,90 Broad St., New York, NY 10004. Phone 646-708-7316, Fax 646-708-7399.
BEVERAGE WORLD SPECIFICATIONSAA.. TTrriimm ppaaggee:: 8� wide, 10 3/4� deepBB.. LLiivvee mmaatttteerr:: 7� wide, 10� deepCC.. Bleed size: single page: 8 1/4� wide, 11� deep; spread: 16 1/4� wide, 11� deep.
Allow 1/4� for gutter pull for perfect bound. (1/8� on either side.)DD.. CCoolluummnn wwiiddtthh:: 2 1/8� (three columns to a page).EE.. PPrriinnttiinngg:: Body of magazine printed by web offset. Covers printed by web offset.FF.. BBiinnddiinngg:: Main Issue: perfect bound. Supplements: saddle-stitched.GG.. SSiinnggllee lleeaaff iinnsseerrtt ssiizzee:: Page: 8 1/4 � wide, 11� deep. (Trim is 1/8� from all four sides);
four-page insert: 16 1/2� wide by 11� deep with 1/8� trim, which includes 1/4� grind-off from center (in gutter). Sizes apply to bound inserts only. Inserts shorter than full size will jog to head and trim 1/8�. For tipped or removable inserts, consult the publication.
HH.. LLiivvee mmaatttteerr:: Type should be minimum 3/8� from gutter edge and 1/4� from top, bottom, andsides before trim.
II.. SSuupppplliieedd iinnsseerrttss:: Maximum weight of stock (25 x 38 basis), four-page insert or less: 100-lb.coated or uncoated. For inserts of more than four pages (or fractional inserts of more than twothicknesses), 80-lb. coated or 60-lb. uncoated. Inserts which exceed the maximum will be subjectto incremental postal charges. Insert stock thickness should not exceed .006� except postcards,which should not be under .007�. All inserts jog to the head. Inserts with special folds should befirst presented in dummy form to publication to determine if they meet postal regulations andbinding limitations. Quantities: National run—34,000, Regional run—consult publication.
JJ.. BBuussiinneessss rreeppllyy ccaarrddss:: To insure proper bind, business reply cards should measure at least 4 3/8�deep before trimming. Card jogs to the head and will trim 1/8� from head. Consult publisher toinsure compliance with periodical postal regulations. Space rate same as full page on earned frequency.
DIGITAL ADVERTISING REQUIREMENTS Digital data is required for all ad submissions. Preferred file format is PDF/X-1a, a SWOP-compliant format for hi-resolution digital data exchange in CMYK format. Submit a single file per advertisement. A SWOP proof is required for each ad submitted. We recommend ad submissions include a copy of the insertion order and a printout of the media contents. Suppliedmedia should be labeled with advertiser name,magazine title, issue date and contact name andphone number. Beverage World cannot guarantee reproduction quality of ads supplied withouta SWOP proof or those in non-preferred file formats, such as native application files. Non-adherence to the preferred format may also necessitate production fees. Materials not called for will be destroyed after one year.
PDF/X-1A FILE PREPARATION A PDF/X-1a workflow eliminates common errors in file preparation, such as missing images or incor-rect color space. To create a PDF/X-1a file, the native application file is converted to a Postscript file,which is then distilled using a PDF/X-1a compliant plug-in or application such as Apago’s X-Checkupor Adobe Acrobat 6. (Visit www.ddap.org for a complete list of PDF/X-1a compliant tools. A list of fileconversion service providers is also offered.) Adherence to the following guidelines in file preparationwill aid in successful file conversion:• Include all high-resolution images and fonts in the native application file before conversion
to Postscript.• Use only PostScript Type 1 fonts. (No TrueType fonts.) Avoid the use of type styling for font
attributes such as italic, bold,etc.• Use only SWOP-standard images in CMYK at 300 dpi with a total area density of 300%.
(No RGB, PDF or JPEG images.) • Include required trapping in the native file.• Set native application files in portrait mode at 100% of size with no rotations.• Trim, bleed and center marks should be included in the file but kept outside the “live” area.
Bleed must extend 1/8� beyond trim. Keep live matter 5/16� from trim edge.• Separations for any spot color usage must be precisely specified in the native file. Do not
substitute process colors within a file when spot color is intended for press. (The publisher reserves the right to match non-paid spot colors as process colors.)
PROOFING REQUIREMENTS A SWOP certified proof—such as Kodak Polychrome Graphics’ Digital Approval Proof—is required for allcolor ads. Visit www.swop.org for a complete and current list of certified proofing formats. Proofs must berepresentative of the supplied file at actual size and display a printer’s color control bar. Alternativeproofing formats will be used as content proofs only. When calling for spot color usage on press, clearlyindicate such on the supplied proof.
ACCEPTABLE MEDIA Submit files in Macintosh format on CD-ROM or DVD media. Provide a single ad per media and send onlythe files necessary for production of that ad. We will also accept electronic file transmission via FTP,provided a SWOP proof is shipped simultaneously. (Call production manager for site access.) E-mailed adsubmissions are not acceptable.
MORE INFO For more information regarding the above specifications, contact Production Manager at 646-708-7316.
ADVERTISING CONDITIONS AA.. All advertising is subject to publisher’s approval. Rates, conditions and space units are subject to change
without notice. Publisher may reject advertisements without liability,for any reason or no reason,including ads that Publisher deems inappropriate or incompatible with its standards and ads that havebeen previously acknowledged or accepted. Publisher may place the word “advertisement”or otherwiseadd or delete text to or from ads, which, in Publisher’s opinion, resemble editorial matter.
BB.. Advertiser and any applicable agency are jointly and severally liable for payment to Publisher. Publisheris not bound by any terms or conditions that are unwritten or that appear on order forms or copyinstructions when those terms or conditions conflict with any provision contained in publisher’s rate cardor its policies.
CC.. Advertiser and any applicable agency jointly and severally represent that it is fully authorized and licensed to use (i) the names,portraits and pictures of living and dead persons,(ii) all intellectual,private and proprietary property,and (iii) all testimonials contained in any advertisementsubmitted by or behalf of Advertiser, and that the advertisement is not libelous, an invasion of privacyor otherwise unlawful.
DD.. As part of the consideration to induce Publisher to publish advertisements, Advertiser, any applicableagency and their affiliates agree to and shall indemnify, defend and hold harmless Publisher and itsaffiliates from and against any and all losses, damages (including consequential, incidental, specialand punitive damages), liabilities, costs and expenses arising out of or related to (i) the content andpublication of the advertisements and (ii) the failure of any contest related to the advertisements tocomply and conform to all applicable laws, ordinances, statutes and rules.
EE.. Publisher’s aggregate liability to Advertiser and any third parties for any and all reasons shall notexceed the amount paid by Advertiser to Publisher for the applicable advertisement. Publisher shallhave no liability in all cases resulting from events that are beyond its reasonable control. In no eventshall Publisher be liable to Advertiser or any other party for consequential, incidental, special orpunitive damages.
FF.. Publisher may apply payments from Advertiser or its affiliates to any older debt owed to Publisher or its affiliates. In that event, Advertiser and its affiliates shall remain liable for all outstanding sumsowed to Publisher and its affiliates.
GG.. All materials not called for after one year will be destroyed.HH.. Production charges: Composition (other than key number changes) charged at cost. Author’s
alterations, reduction of oversized advertisements, camera work from art, and engraver’s proofscharged at commercial rates.
2006 MEDIA KIT
Sales & Editorial Offices
EXECUTIVE OFFICE303 East Wacker DriveSuite 2101Chicago, IL 60601P. 312-456-2822F. 312-240-0808
PPrreessiiddeennttJulian Taylor312-456-2822 x288jtaylor@idealmediallc.com
MMaarrkkeettiinngg DDiirreeccttoorrErin Fiden312-456-2822 x371efiden@idealmediallc.com
IInntteerrnneett MMaannaaggeerrChris Beck312-456-2822 x309cbeck@idealmediallc.com
EDITORIAL OFFICE90 Broad StreetSuite 402New York, NY 10004P. 646-708-7300F. 646-708-7399
PPuubblliisshheerrKevin Francella646-708-7327kfrancella@beverageworld.com
EEddiittoorr--iinn--CChhiieeffAndrea Foote646-708-7328afoote@beverageworld.com
MMaannaaggiinngg EEddiittoorrAndrew Kaplan646-708-7301akaplan@beverageworld.com
SSeenniioorr EEddiittoorrJeff Cioletti646-708-7303jcioletti@beverageworld.com
AAssssoocciiaattee EEddiittoorrHeather Landi646-708-7302hlandi@beverageworld.com
RReesseeaarrcchh DDiirreeccttoorrBarbara Killeen646-708-7325bkilleen@idealmediallc.com
REGIONAL SALES OFFICES
AAccccoouunntt SSppeecciiffiicc SSaalleessLeo Guenther704 Divot CourtSt. Augustine, FL 32080P. 904-461-3421F. 904-461-5361leoguenther@bellsouth.net
MMiiddwweesstteerrnn//WWeesstteerrnnLisa Adams2123 W. BelleplaineChicago, IL 60618P. 773-871-0757F. 773-871-0796llark@aol.com
NNoorrtthheeaasstteerrnn//MMiidd--AAttllaannttiicc Mitch Dane90 Broad StreetSuite 402New York, NY 10004P. 646-708-7329F. 646-708-7399mdane@beverageworld.com
CCllaassssiiffiieedd AAddvveerrttiissiinngg AAccccoouunntt EExxeeccuuttiivveeSandra Segrest303 East Wacker DriveSuite 2101Chicago, IL 60601P. 312-456-2822 x 344F. 312-240-0808-faxssegrest@idealmediallc.com
INTERNATIONAL SALES OFFICES
EEuurrooppeeGabriele FahlbuschInterMediaPartners GmbHIn der Fleute 46, D-42389Wuppertal, GermanyP. +49 (0) 202-271690F. +49 (0) 202-2716920fahlbusch@intermediapartners.de
JJaappaannYukihiko HaniBeverage Japan Inc.2-29-12, Minami Ikebukuro, 8th FloorToshima-Ku, Tokyo 171JapanP. 81-33-989-8707F. 81-33-989-8727yukihiko_hani@beverage-j.co.jp
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