by geoff kleinman geoff@kleinman.com @geoffk

ByBy

Geoff KleinmanGeoff Kleinman

Geoff@kleinman.comGeoff@kleinman.com

@GeoffK @GeoffK http://www.onpdx.com http://www.onpdx.com

It Can Be Done!

DVDTalk.com ~60 Writers NeighborhoodNotes.com ~40 Writers

Your Job as Editor:

Establish and maintain Editorial Voice Assemble The Team Communicate Cheerlead Give Good Feedback Keep Team Focused Resolve Conflicts

Secrets to Being A GREAT Editor Be Benevolent

Work for the success of your staff

Kill Your EgoBeing Right isn't Being Successful

Never Cherry PickGive your top writers top opportunities

Create VALUE for your writersGo out there and get review copies,

interviews, etc on behalf of your team

Editorial Voice Many people can speak as one voice

Decided what that voice is

Break out by Topic/Category/SubjectCan be Genre, Locale or even tone

Bring on people to fill specific areasDon't have too much overlapKeep people focused on their topic

Create A Writer's Guidebook Define Editorial Tone Set expectations

How many posts per week?

Give examples of what you want to see Provide publishing & promotion how to Encourage Communication Define the rules of your site

Your Blog Team

Communication is Key!

One to One Communication – Email, IM, Telephone

One to Many Communication – Forum & Email

Important to keep in regular communication with your staff

Success includes getting your staff to communicate with eachother.

Tools For Communication

Give Your Writers Feedback Writers NEED feedback No News is Not Good News Email them kudos when they do well &

tips when they are stumbling When a story gets a lot off traffic, don’t

keep that to yourself TELL THEM

The Best Tool To Resolve Issues Don’t air issues with writers online or in

comments Never criticize a writers work in public Editor/Publishers can’t take off that hat

and be ‘regular commenters” Don’t have it out via email Pick up the damn phone

Keys to Happy Contributors Give contributors ownership of their

work (pride of ownership) Don’t be possessive of your writers or

their work Let writers make mistakes. Mistakes are

where the learning comes in Show Your Appreciation Reward Hard work Empower them to become leaders

My Contact Info:My Contact Info:

Geoff KleinmanGeoff Kleinman

Geoff@kleinman.com

@GeoffK @GeoffK

http://www.onpdx.comhttp://www.onpdx.com

Q & AQ & A