by: holly moye

By: Holly Moye

By: Holly MoyeApril 11th, 2012

History Founded in 1964 as Blue Ribbon Sports by track athlete Philip

Knight and his coach Bill Bowerman (Beaverton, Oregon) The company started as a distributor for a Japanese shoe

maker, making most sales at track meets out of Knight’s automobile

Officially became Nike, Inc. on May 30, 1978

Revenue increased to $6.74 billion by the late 70’s . In 2000 sales reached $12 billion.

First Nike Shoe First Nike shoe Bowerman made for Knight.

Made by his wife’s waffle iron

The Nike swoosh first used by Nike in June 1971.

Mission Statement

Nike Today Developed a philosophy that is accepted in the lives of

athletes and non athletes to find motivation and achieve success.

A global marketer

In 2008 Nike was ranked as the Most Admired Company in America behind Apple.

http://youtu.be/eWms92sULDM

Michael Jordan Put Nike on the map

1984-1985 first decrease in earnings for first time ever

Influenced Nike to make their first speciality

Michael Jordan and Nike have generated billions in revenue

Products

Nike Shoe Production

nNike Goes Global700 shops around the worldOffices located in 45 different

countries

NSubsidiaries

SSponsorship Pays top athletes in many sports to use and promote their

products. http://youtu.be/d0btw8IZal0

Competitors

Stock$107.65 as of 5:55pm April

10,2012

NKE trades on the NYSE