c3 for ia hs press

The Complete Community Connection

Steve Buttry, Gazette CommunicationsIowa High School Press Association

October 29, 2009steve.buttry@gazcomm.com

@stevebuttry on Twitter

Graphic from The Digital Journalist, “Circling the Drain,” by Mark Loundy

Graphic from Reflections of a Newsosaur, Alan Mutter

Our mobile future – and present Projected 2009 worldwide cell-phone sales: 1 billion 7.4 million iPhones sold last quarter (+7%) More than 90,000 iPhone apps available

Sources: GB Guide blog, Apple

Newspaper Next

C3’s revenue approach

• Move beyond advertising• Direct sales (tickets, reservations, gift

registries, sports paraphernalia)• Lead generation• Targeted ads• Sponsorships and events• Mobile applications

Community Content

• Driving• Home• Conversation• Calendar• Local knowledge

Personal content

• Births• Youth milestones• School• Graduation• College life• Military service• Weddings• Parenthood

• Divorce• Jobs, pets, holidays,

food, interests, health• Illness• Empty nesters• Retirement• Reunions• Obituaries

Graduation

• Many newspapers gather mugs, names anyway for graduation section

• Launch page for each graduate• Senior, family fill in stories, photos, videos• Gift registry• Fill in school, target ads appear• Fill in career, sign up for email, text alerts

Other C3 Features

• Entertainment• Business services (local search, direct

sales, communication & marketing)• Enriched news content (what’s

happening now, interactive databases, community engagement, multimedia storytelling)