cab property case studies

PPC / DIGITAL CREDENTIALS

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Property Case Studies

Baskerville House / One Colmore Square / 158 Edmund Street Eagle Court / Tricorn House / 122 Colmore Row / Building 300 The Walker Building / Quayside Tower / Trigen House 170 Edmund Street / The Courtyard / Virginia House Bromwich Court / SBQ / Middlemarch Office Park / Centre City The Malthouse / International House / Sapphire House Innovation Court / Waterside Centre / 35 Newhall St St Philips Point / Enterprise House / Friars Gate University Park / Lakeside House / 100 Broad Street Fort Dunlop / Carter Square / Regents Court King Edward House / Quayplace / Quartz Point Sovereign View / Topaz / The Cloisters / Aqueous 3

158 Edmund Street

Top level Identity, brand hook and environmental styling campaign

We Drive Growth

158 Edmund Street

Environmental styling

We Drive Growth

158 Edmund Street

Responsive digital marketing…

We Drive Growth

158 Edmund Street

Print advertising and marketing collateral

We Drive Growth 158edmundstreet.co.uk

CAB15040 158 Loyalty Card aw.indd 1

27/09/2013 12:49

Abbey Park - Stoneleigh

Online and HTML viral marketing campaign

We Drive Growth

SBQ - Birmingham

Print, digital and signage marketing campaign

We Drive Growth

Sapphire House

Award-winning online digital marketing campaign

We Drive Growth

One Colmore Square

Creative Strategic marketing campaign online and offline

We Drive Growth

Baskerville House

Top end strategic brand & multichannel marketing campaign

We Drive Growth

Innovation

Innovative ideas through brand creation

We Drive Growth

Photography

Detailed Photography

Half Day or Full Days photographic shoots

We Drive Growth

Drone Photography

Drone Photography

High resolution 1080p aerial videos including 14mp photography

We Drive Growth

We don’t just do property

West Bromwich Albion

Fastest selling season ticket campaign. We lit up 37,000 fans on Twitter, using print.

Case Study Overview

www.exclusivehotels.com

400,000 active members of an email and web-based rewards platform.

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Café Football

Digital Marketing for launch of new products.

We Drive Growth

TeamSport Karting

£9m sale value within 6 years of opening their first track.

Case Study Overview

www.gordonramsay.com

£477k incremental sales in 6 weeks. 400% YOY growth.

We Drive Growth

www.gordonramsay.com

Campaigns and restaurant launches across the multichannel.

We Drive Growth

Woburn Safari Park

30% Traffic uplift and 1,000% conversion increase in 4 weeks.

Case Study Overview

www.exclusive.co.uk

Brand growth and CEM guardianship for over 8 years

We Drive Growth

Goodwood wins Best British Luxury Brand 2009We are delighted to announce that Goodwood has been awarded the Walpole ‘Best Luxury Brand 2009’.Dubbed ‘The Luxury Oscars’, The Walpole Awards, recognise some of the world’s most outstanding luxury brands and individuals including Fortnum & Mason, Boodles, Jimmy Choo and Chanel.

Over a period of 6 months the best luxury brands were nominated, reviewed and short listed by a carefully selected panel of over 40 judges. This year’s judges included: Stephen Fry, Nick Robertson, CEO of ASOS, Richard Caring, Owner of The Ivy & Annabel’s, Nick Candy, CEO of Candy & Candy and Richard Lambert Director - General of the CBI.

The Kennels - a Feast for the SensesAlongside our two very different dining options, overnight hotel guests are eligible to dine at our exclusive private members' clubhouse, The Kennels, on the Estate. A very stylish, yet welcoming ‘home from home’, it has been described as a Feast for the Senses. Contemporary art and furniture sit happily with Georgian architecture, as you are served beautifully presented home-grown seasonal dishes, much of which is produced on the Estate. A truly impressive, grown up food experience.

To book your table please ask when making your hotel reservation.

The warmest of Goodwood welcomesWelcome to the inaugural edition of the Goodwood Hotel newsletter. The idea is to keep you up to date with all the developments and exciting happenings at the hotel and around the Estate.

I am new too! Goodwood Hotel has entered into an illustrious, thrilling era and we are now wholly owned and managed by Goodwood Estate. I have introduced a new management team whose first priorities have been to introduce premier responsive service, innovative dining experiences, first class leisure experiences and a brand new gym.

All in all, we are fast becoming the finest, all encompassing country house hotel destination to enjoy and we very much look forward to welcoming you and showing you what’s new.

On the Farm We are very proud that most of the ingredients used in our hotel restaurants are sourced from the Estate’s own organic farm. Set in the heart of the Estate, Goodwood Farm Shop gives you the opportunity to take some of this fantastic produce home with you.Make sure you pop along and meet Lizzie. She is a mine of foodie information and she might even make you a cup of tea!

She says: ‘April sees delicious Goodwood beef & pork, locally grown purple sprouting, rhubarb, watercress, rocket to name but a few. Whilst May delivers delicious Estate new season organic lamb, sweeter and milder in taste. The British asparagus season officially starts on May 1st and parsley, chives and mint are all good at this time plus fresh Selsey crab from just down the road will be here’.

‘Then it's fruity June, soft fruit season with succulent strawberries, raspberries, redcurrants and tayberries. What could be better than having a bowl of locally grown fruit with lashings of Goodwood organic double cream. Heaven!

How to find me:

Come out of the hotel, turn left then immediately right (towards Halnaker) we are one minute's drive down the road signposted on the left hand side.

Golf at GoodwoodThe most flexible way to enjoy golf… all golfers are welcome. With two beautiful courses, matched by equally beautiful clubhouse facilities.The Park Course is our ‘open golf’ course designed by world renowned course architect Donald Steel and affords stunning views of Goodwood House and its 18th Century cedars. The Downs Course is often referred to as ‘the best Downland course in the UK’ and has a combination of trademark James Braid dog legs and stunning vistas of Chichester Cathedral and the Solent.

Golf - Park and Drive! A great golf break that includes accommodation, a delicious hot sandwich on arrival, a round of golf (per person, each day) on the stunning Park Course, dinner, breakfast and complimentary use of the health club.

From £121 per person, per night based on two people sharing.

Tim Powell. Executive Chef and lynchpin in all Goodwood food production.

The Park CourseThe Downs Course

Andrew Grahame General Manager - Goodwood Hotel

Goodwood Hotel Goodwood Chichester West Sussex PO18 0QB Tel 01243 775537 www.goodwood.com/hotel

The Kennels Restaurant Contemporary art and furniture meets Georgian architecture

Feeling Flighty During the Second World War, Goodwood, then known as RAF Westhampnett, played a crucial role in defending the nation.Legendary fighter pilot Douglas Bader took off on many of his sorties from here. Whilst the original airbase parameter road now forms part of the historic motor circuit, there is still an authentic aero club on the Estate.

It’s the perfect opportunity to relive heroic wartime daring do and discover the romance of flying with an exclusive flight experience over stunning Sussex Countryside. Take control of a Piper aircraft with experts who will guide you gracefully into the skies!

£99 for a 30 minute flight experience

Reservations will be more than happy to book this for you.

The Waterbeach & Health ClubWhatever you are missing, calm, radiance or clarity, The Waterbeach treatment rooms and the Health Club at Goodwood are fully equipped to comfort and repair you from the minute you step through the door.Find peace and relaxation in the bubbly hot tub, steam room and sauna before perhaps enjoying a sumptuous treatment in The Waterbeach.

As a hotel guest you are free to make use of the superb Health Club & Gym during your stay. If you would like to book a treatment please mention this to reservations when you are planning your escape, so we can ensure you get a time to suit you.

Sheer SanctuaryIncludes overnight stay, midweek (Mon - Fri) breakfast, dinner (to the value of £25 per person at any of our three restaurants), full use of the Health Club and two stunning one hour treatments. Choose from an 'Essentially Yours' facial, a shoulder back and neck massage, or a luxury pedicure or manicure at The Waterbeach.

£259 for 2 people (based on two people sharing).

GoodTimesnewsletter issue one / April 2009

Goodwood Hotel

Brand repositioning and occupancy marketing – 69 – 84% occupancy in 4 weeks.

We Drive Growth

www.goodwood.com

Enterprise production - 16 businesses. 40 stakeholders. One global content platform.

We Drive Growth

Playboy Club London

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