cadbury creme egg - storage.googleapis.com · cadbury’s most popular confections. • use the...

10M+

Total Plays Average Play Time spent by Snapchatters with Lens

Total Views

14M+Seconds24

• Develop a Sponsored National Lens featuring one of Cadbury’s most popular confections.

• Use the Lens to highlight the characteristics (e.g., ooeyness and gooeyness) that make Creme Eggs so popular.

• Launch the Cadbury Creme Egg Lens two weeks before Easter to boost awareness.

Strategy

• Strengthen Cadbury’s close and long-standing relationship with Easter in an intimate and interactive way.

• Leverage the success of Cadbury’s “Have A Fling With A Creme Egg” campaign by bringing it to life in a way that fits Snapchat’s innovative, playful platform.

• Impact Snapchatters in a way unreplicable on other platforms.

Objective

Pawel Ozierski, Senior Brand Manager, Cadbury, Easter UK

"We were happy to engage and celebrate with Cadbury Creme Egg fans through Snapchat. These spectacular results prove the love people have for

Cadbury Creme Egg, now quantified through the Lens product.”

Cadbury Creme EggSponsored Lens Campaign

S U C C E S S I N A S N A P

Source: Snapchat Internal Data