cafs 2013 - is email marketing dead? (no! and here's why)

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© 2013 – Saffire Events®

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saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

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saffireevents

saffireevents

saffireevents

saffireevents

saffireevents

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1-2/Month

Articles, Announcements, Offers

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One Subject Blasts

Entertainment line-up, gala, golf

tourney, etc.

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CONSIDER DOUBLING “Pre-Event”

Email Success Builds Daily

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Never Miss a Day

“Today at the event”

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“Immediate” recap

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saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

event photo

form

Facebook

Twitter

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© 2013 – Saffire Events®

at events

purchase

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saffireevents

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

one main story

two smaller features

TEST

AGAINST EACH OTHER

two smaller features

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saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

saffireevents

saffireevents

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

© 2013 – Saffire Events®

saffireevents

saffireevents

saffireevents

saffireevents

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saffireevents

© 2013 – Saffire Events®

•

•

•

saffireevents

saffireevents

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

saffireevents

DO

MORE!

TWEAK

THEM!

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© 2013 – Saffire Events®

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