caley holmboe pr plan

Caley HolmboePublic Relations - Final Project

By: Olivia Llagostera - Fashion Marketing & Communication II

BACKGROUND

• Student in Fashion Design at Istituto Europeo di Design (IED)

• Living in Barcelona

• 22 years old

• British / Norwegian

• Interests: Photography, Styling, Fashion, Art, Visual Arts, Design, Make up, Reading, architecture...

• Personality: Fun, open minded, experimentive, creative, hyperactive, funny.

STYLEColors:

- Mixed colors- Nudes

- Dark colors- Brights

Prints:- Geometric

- Floral- Abstract

Inspiration:- Crazy

- Vintage Inspired- Avant - Garde

GOALSCommunication Message- Promoting a young up-and-coming designer- Creating an event inspired by the designer- Launching a new Collection- Announcing date of release of the collection and different locations

Response- Get the designer’s name out- Create word-of-mouth- Media Attention- Make audience aware, and to be able to participate in the event.

Media- Young media- Art, Fashion and Lifestyle Magazines- Blogs

NEW TECHNOLOGIES

• Facebook

• Website

• Influential Bloggers

• Online Magazines

EVENT

All forms of Art in one single placeLinking Caley’s personality to the eventDecoration inspired by “Alice in wonderland”Two parts to the event

OverviewFashion Show- Show presenting Spring/Summer Collection 2010- Models will be friends from the designer

Music - 60’s, 70’s, 80’s (First part)- Minimal / Electronic Live DJ (Second Part)

Photographer- Pictures of garments and guests- Posted on Facebook- Polaroid camera

“WONDERLAND”

EVENT

Interactive Activities- “Changing rooms”- Allowing guests to try the designer’s garments- Polaroid

Mixture of ArtExhibitionVisual ArtsPerformanceLED lightsMagic

EVENT

Food

Main course- Sushi- Canapés (mini hamburgers, spanish Tapas, etc...)

DrinksFrom 22:00h to 00:00h- Free Champagne or Beer00:00h to 6:00h- Cocktails

Dessert- Cupcakes

EVENTLocation- El Raval, Barcelona- Carrer Joaquin Costa, 24

Date- 19th of June 2010- Saturday Night- Beginning of Summer

Time- 22:00h until the morning!

Guest list- 300 guests- Friends - Students- Arty people- “Influential” guests

EVENT

InvitationFacebook- Facebook Group: 2 weeks before Event- Facebook Message: 3/4 days before the event

Video- S/S 2010 Collection- Facebook group as well as “Caley Holmboe” profile page: updated every day.

Email- E-mail sent to guest list- 2/3 days prior to event- Video shown

TACTICS

EventViral Marketing

Interaction with guestsTie-in to a holiday

TARGET

• Age: All ages

• Occupation: Student, Creative jobs (design, art, architecture...)

• Income: Depend on parents, or their first job salaries.

• Activities: Going to the beach, running

• Interests: Reading, art, Design, Architecture, being with friends, having fun, going out, trying new places, music.

• Personality: Young mentality, experimentive, creative, open minded

PRESS RELEASE

Who will it be sent to? Art Magazines- Relevant Art

Fashion Magazines- Metal- vanidad- Vice

Lifestyle Magazines- Be Guided

Thank You!