cannes lions 2016: the truly useful trends

CANNES 2016: INSPIRATION FROM THE

WINNERS

MATT BELL • HEAD OF DIGITAL STRATEGY • @_MBELL_

WITH LINKS FROM

11 out of 43,000 and what we can learn

CLICKABLE LINKS=

THE EVOLUTION OF CANNES WINNERS: 2014

Cannes 2016 : Trends and Inspiration

THE EVOLUTION OF CANNES WINNERS: 2015

Cannes 2016 : Trends and Inspiration

THE EVOLUTION OF CANNES WINNERS:

2014

ONE OFF STUNTS

TAPPING INTO EMOTIONS

NEW DATA PROVIDING NEW STORIES

TECHNOLOGY AS AN ENABLER FOR EXPERIENCE

TAPPING INTO CULTURUAL MOMENTS

ADVERTISING BEING MORE THAN ‘ADS’

TECHNOLOGY AS AN ENABLER FOR GOOD

CREATNG CAMPAIGNS

BRANDS BEING MORE THAN ‘ADVERTISING’

2015 2016

Cannes 2016 : Trends and Inspiration

THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS

Cannes 2016 : Trends and Inspiration

THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS

Cannes 2016 : Trends and Inspiration

Silver

Pink Ribbon Germany

DDB

Cannes 2016 : Trends and Inspiration

“GAMING THE SYSTEM”

Cannes 2016 : Trends and Inspiration

THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS

Cannes 2016 : Trends and Inspiration

BronzeCannes 2016 : Trends and Inspiration

PERSILMULLENLOWE

BronzeCannes 2016 : Trends and Inspiration

PHE; MEC/FREUDS/M

&C/23RED

GOLD

Cannes 2016 : Trends and Inspiration

FONTERA BRANDS NZ

COLENSO BBDO

“CAMPAIGNS, NOT JUST STUNTS”

Cannes 2016 : Trends and Inspiration

THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS

Cannes 2016 : Trends and Inspiration

SHORTLIST

ZDKGRABARZ &

PARTNER

GOLD

PLAN.NETSERVICEPLAN

“TECHNOLOGY AS AN ENABLER FOR GOOD”

Cannes 2016 : Trends and Inspiration

THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS

Cannes 2016 : Trends and Inspiration

GRAND PRIX:

DIRECT

SWEDISH TOURIST

ASSOCIATION INGO

GOLD

Cannes 2016 : Trends and Inspiration

NHS ENGINE

GRAND PRIX:

DIRECTCannes 2016 : Trends and Inspiration

BURGER KING NZ

Y&R

“TEAM WORK AT THE HEART”

Cannes 2016 : Trends and Inspiration

THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS

Cannes 2016 : Trends and Inspiration

GOLD

Cannes 2016 : Trends and Inspiration

TOYOTASAATCHI &

SAATCHI

GOLD

Cannes 2016 : Trends and Inspiration

IF INSURANCEFORSMAN & BODENFORS

“BRANDS DRIVING BREAKTHROUGHS”

Cannes 2016 : Trends and Inspiration

“How much do we drive those ideas forward into the world? How much do we leave them on the shelf each year? And how do we start turning

today’s breakthroughs into tomorrow’s best practices?”

Mark D’Arcy ; Facebook CCO

FINAL THOUGHT: THE PURPOSE OF CANNES?