cannes lions: sports power!
Post on 08-Sep-2014
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because sales is the direct consequence of quality and adequation of the offer.
sales≈ qualityadequation
it is more profitable than any traditional media because it gives the message
all these atributes, making it less invasive and more friendly.
WHEN IT COMES TO SPORT MARKETING, JUST DO IT IF THE CONTEXT IS ADEQUATE for YOUR BRAND.When it comes to sport marketing,
if the context is adequate Just do it
for your brand.
sports are the best way to create relationship,
they can be segmented into an infinity
number of niches:
the objectives must be clear
brand exposurecompetitive differential
promotional theme
endomarketing
market and trade relationship
contestsactivation
to adjust the sponsorship correctly.
aggregate the sport’s values to the brand
mass sports
Forbes List of Most Valuable Sporting Event Brands in 2010:1. Super Bowl - Brand Value of $420 million2. Olympic Games (Summer) - Brand Value of $230 million3. FIFA World Cup - Brand Value of $120 million4. UEFA European Football Championship - Brand Value of $110 million5. Major League Baseball World Series - Brand Value of $106 million6. Daytona 500 - Brand Value of $100 million7. Olympic Games (Winter) - Brand Value of $93 million8. NCAA Men's Final Four - Brand Value of $90 million9. Major League Baseball All-Star Week - Brand Value of $75 million10. Kentucky Derby - Brand Value of $67 million
> see your sporting event as a product
> develop a business plan
> search for partners
> attract your audience and the media
how to transform a niche event into
a marketing oportunnity for brands?
and that’s why we still sell all the sponsorship shares and attract U$15million in spontaneous media.
that’s what we do with A.O.I.H.S.
Champions aren't made in the gyms. Champions are made from something they have deep inside them -- a desire, a dream, a vision.
“ “Muhammad ali - the greatest boxer of all time
Rodrigo Rivellino
Thank you!
@rrivellinorodrigo.rivellino@aktuellcomunicacao.com
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