cantina - analytics + modeling: why knowing everything about your customers won’t be enough
Post on 09-May-2015
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Analytics + MOdeling
Why Knowing Everything About Your customers Won’t be enough
Delivering an omni-channel experience is hard.
© photoloni
Multi-channel → Omni-channel → Multi-screen
Showrooming and on-the-go comparison shopping.
©2013 ZDNet
“Traditional” e-Commerce is effected, too.
Retailers are seeking deeper understanding of consumer behavior.
Can we use analytics to understand how consumers shop today?
Big data holds some promise.At least, we hope so.
We are collecting more data about consumers than ever before, but the tools to turn that into deeper understanding are still evolving.
Where do we go from here?
© sweis78
It’s PaneL Time!
Today’s Panel
• Joan Abrams, Director e-Commerce, Ross-Simons• Mike Putnam, SVP of Mobile, Kayak• Scott Stroud, Vice President, Marketing & Strategy, Rue La La
YOUQ & A
THANK
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