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CAPITAL METRO TRANSIT ADVERTISING
2018 RATES & INFORMATION
We drive more people to your business.
2CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
OVERVIEW
CONNECTING MILLIONS OF PEOPLE TO THE BEST OF AUSTIN. Culture, the Capitol, cafés, UT and the art, music and street life create one of the most vibrant and energetic communities in the entire country. Our area’s 2.1 million people are passionate pursuers of ideas, new experiences and generally, a great time. Add in the nearly 20 million tourists that flock to get a little of that special Austin vibe every year, and you’ve got an incredibly target-rich media environment. Combine that with one of the country’s best transit systems – Capital Metro – and you’ve got the perfect vehicle for increasing your business’ sales.
CAPITAL METRO OVERVIEW
• 400 buses with 79 routes and 2,750 stops
• Commuter-rail system with 9 stations on a 32-mile line
• 120,000+ riders transported daily (Texas’ highest per capita)
• 69 percent of riders use Capital Metro 5 days a week
• Average rider: 35 years old, lived in area for 12 years
• Rider demo: Caucasian 37%, Hispanic/Latino 20%, African-American 7%, other 3%
AUSTIN/ROUND ROCK METRO OVERVIEW
• Among fastest 5 growing cities in US
• Population projection: 2,050,719
• Median age: 33.5 (national average 37)
• Median income: $75,763
• 170,000 college students
• Demo: Caucasian 38%, Hispanic/Latino 27%, African American 18%, Asian 11%, Other 1%
• Nearly 26 million visitors each year
• International Events: Formula One, SXSW (South By Southwest), Austin City Limits (ACL) music festivals, and many others.
3CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
OVERVIEW
REACH MORE CUSTOMERS WITH CAPITAL METRO. CAPITAL METRO’S REACH
1 Unit (Bus) 25 Showing (49 Buses) 50 Showing (9 Buses)
NUMBER OF MONTHS 1 2 3 1 2 3 1 2 3
Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 98.0%
Average Frequency 1.1x 1.2x 1.3x 7.4x 13.9x 20.3x 13.9x 26.8x 39.8x
Gross Rating Points 12 24 35 651 1,302 1,953 1,302 2,603 3,905
Number Reached (000) 94 171 235 835 890 910 890 919 929
Total Impressions (000) 105 209 314 6,168 12,336 18,505 12,336 24,673 37,009
Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 93.9%
Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8%
Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8%
Now that you see what an exciting opportunity the Austin/Round Rock area is, it’s time to explore how Capital Metro can help your business take advantage of all the incredible potential. We offer an extensive range of exterior advertising, full vehicle wraps and optional interior display signage that is sure to capture the attention of people in town for an event, on their daily commute or just out on the town.
UT SHUTTLESUniversity of Texas Greater Campus Shuttle Routes
If you’re wanting to get in touch with the pulse of more than 50,000 young adults that live, study and work in the Austin area while attending the university, there’s no better way to let them learn about your business.
VIEW ROUTE MAP
*Ads posted on the UT Shuttle fleet require the review of the University of Texas for approval.
5CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
UT SHUTTLES AD SPECS & RATES
PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE
PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
FULL WRAP — 40’Sides: 490”x100”
Front/Rear: 100”x85”1 $3,850 $4,812 $2,100
— 35’Sides: 444”x100”
Front/Rear: 100”x85”1 $3,630 $4,535 $2,100
FULL SIDE — 40’ 490”x100” 1 $2,200 $2,750 $690
— 35’ 444”x100” 1 $2,090 $2,612 $690
KING KONG — 40’ 225”x100” 1 $1,078 $1,348 $540
— 35’ 178”x100” 1 $1,001 $1,252 $540
KONG — 40’ 225”x42” 1 $745 $935 $210
— 35’ 178”x42” 1 $690 $865 $210
UT SHUTTLES ADVERTISING TYPES
FULL WRAP
FULL SIDE
KONG
KING KONG
6CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
UT SHUTTLES AD SPECS & RATES
PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE
PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
KING — — 144”x30” 1 $429 $540 $38
25 — 144”x30” 49 $17,868 $22,335 $1,862
50 — 144”x30” 98 $35,736 $44,670 $3,724
75 — 144”x30” 147 $47,300 $59,125 $5,586
100 — 144”x30” 196 $63,063 $78,830 $7,448
QUEEN — — 96”x30” 1 $385 $485 $24
25 — 96”x30” 49 $16,036 $20,045 $1,176
50 — 96”x30” 98 $32,072 $40,090 $2,352
75 — 96”x30” 147 $42,448 $53,060 $3,528
100 — 96”x30” 196 $56,595 $70,745 $4,704
INTERIOR SIGNS
— — 28”x11 — $30 $38 $3
UT SHUTTLES ADVERTISING TYPES
QUEEN
INTERIOR SIGNS
KING
7CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
UT SHUTTLES AD EXAMPLES
METROBUSMetroBus Area-Wide Frequent Stop Routes
This service is the flagship of Capital Metro that connects local neighborhoods, downtown and a variety of popular destinations throughout the city of Austin region, and connects businesses with hundreds of thousands of potential new customers.
VIEW ROUTE MAP
9CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METROBUS AD SPECS & RATES
PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE
PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
FULL WRAP — 40’Sides: 490”x100”
Front/Rear: 100”x85”1 $3,850 $4,812 $2,100
— 35’Sides: 444”x100”
Front/Rear: 100”x85”1 $3,630 $4,535 $2,100
FULL SIDE — 40’ 490”x100” 1 $2,200 $2,750 $690
— 35’ 444”x100” 1 $2,090 $2,612 $690
KING KONG — 40’ 225”x100” 1 $1,078 $1,348 $540
— 35’ 178”x100” 1 $1,001 $1,252 $540
KONG — 40’ 225”x42” 1 $745 $935 $210
— 35’ 178”x42” 1 $690 $865 $210
KING — — 144”x30” 1 $429 $540 $38
25 — 144”x30” 49 $17,868 $22,335 $1,862
50 — 144”x30” 98 $35,736 $44,670 $3,724
75 — 144”x30” 147 $47,300 $59,125 $5,586
100 — 144”x30” 196 $63,063 $78,830 $7,448
METROBUS ADVERTISING TYPES
KING
KONG
KING KONG
FULL WRAP
FULL SIDE
10CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METROBUS AD SPECS & RATES
PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE
PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
QUEEN — — 96”x30” 1 $385 $485 $24
25 — 96”x30” 49 $16,036 $20,045 $1,176
50 — 96”x30” 98 $32,072 $40,090 $2,352
75 — 96”x30” 147 $42,448 $53,060 $3,528
100 — 96”x30” 196 $56,595 $70,745 $4,704
FULL BACK — — 100”x82” 1 $825 $1,035 $222
SUPER TAIL — — 80”x36” 1 $400 $500 $42
UPPER BACK — — 72”x30” 1 $385 $485 $42
TAIL LIGHT — — 50”x22” 1 $385 $485 $24
25 — 50”x22” 25 $16,036 $20,045 $1,176
50 — 50”x22” 50 $32,072 $40,090 $2,352
INTERIOR SIGNS
— — 28”x11 — $30 $38 $3
METROBUS ADVERTISING TYPES
QUEEN INTERIOR SIGNS
FULL BACK SUPER TAIL UPPER BACK TAIL LIGHT
11CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METROBUS AD EXAMPLES
METRORAPIDHigh-Frequency, Limited-Stop Routes
Our 2 limited stop rapid transit routes offers dedicated stations and state-of-the-art transit signal priority technology to provide faster more convenient transit that serves the best corridors of Austin. It’s also a fast way to get your message to daily business commuters.
VIEW ROUTE MAP
13CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METRORAPID AD SPECS & RATES
PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
FULL WRAP See template 1 $11,000 $13,750 $2,820
See template 22 $181,500 $226,875 $62,040
FULL SIDE 786”x120” 1 $3,795 $4,365 $1,320
786”x120” 22 $83,490 $96,015 $29,040
KING KONG 215”x120” 1 $1,386 $1,735 $510
215”x120” 22 $30,492 $38,170 $11,220
KONG 215”x38” 1 $820 $1,025 $240
215”x38” 22 $18,040 $22,550 $5,280
KING 144”x30” 1 $475 $540 $39
144”x30” 22 $10,450 $11,880 $858
SUPER TAIL 78.75”x35” 1 $638 $798 $42
78.75”x35” 22 $14,036 $17,556 $924
TAIL 50”x22” 1 $425 $535 $24
50”x22” 22 $9,350 $11,770 $528
QUEEN 96”x30” 1 $425 $535 $27
96”x30” 22 $18,700 $23,540 $594
METRORAPID 801 ADVERTISING TYPES: 60FT
KING
KONG TAIL
SUPER TAIL
KING KONG
14CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METRORAPID AD SPECS & RATES
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PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
FULL WRAP See template 1 $11,000 $13,750 $2,280
See template 18 $120,575 $226,875 $41,040
FULL SIDE 480”x110” 1 $2,405 $2,775 $720
480”x110” 18 $43,290 $49,450 $12,960
KING KONG 200”x110” 1 $1,386 $1,735 $510
200”x110” 18 $21,240 $26,550 $9,180
KONG 200”x35” 1 $820 $1,025 $240
200”x35” 18 $13,680 $17,100 4,320
KING 144”x30” 1 $475 $595 $39
144”x30” 18 $8,550 $10,710 $702
QUEEN 96”x30” 1 $425 $535 $27
96”x30” 18 $7,650 $9,630 $486
SUPER TAIL 78.75”x35” 1 $638 $798 $42
78.75”x35” 18 $11,484 $14,364 $756
TAIL 50”x22” 1 $425 $535 $24
50”x22” 18 $7,650 $9,630 $432
METRORAPID 803 ADVERTISING TYPES: 40FT
KING KONG QUEEN
KONG
KING
SUPER TAIL TAIL
15CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METRORAPID AD EXAMPLES
METRORAIL32-mile Commuter Rail Service
With destinations extending into central, north, northwest or east Austin and even Leander, MetroRail’s 9 stations and comfortable service is the choice for people all over the region get downtown and in between for work or play. It’s for advertising that gets your business on track.
VIEW ROUTE MAP
17CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
METRORAIL AD SPECS & RATES
METRORAIL AD EXAMPLE
PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1)
INSTALLATION FEE
KONG 321”x34” 1 train = 4 ads $3,648 $4,560 $768
METRORAIL ADVERTISING TYPES
KONG
TECHNICALSPECIFICATIONS
19CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION
TECHNICAL SPECIFICATIONS
DESIGN SPECIFICATIONS
For best design and reproduction, design templates for each product are available upon request. Templates can be requested in EPS, PDF or AI.
MATERIALS GUIDELINES
Permanent vinyl will NOT be accepted. Self-adhesive vinyl that is pressure-sensitive, interchangeable or removable is required. A list of approved production vendors will be supplied with your contract.
Here is a list of approved materials by advertising type:
KINGS, QUEENS, TAIL LIGHTS, UPPER BACK, SUPER TAIL, AND KONGS: • Busmark 5800• 3M 3552c with 8519 Luster or 8520 Gloss Lam (for campaigns one year or longer)
KING KONG AND FULL BACK: • 3M 3552c with 8519 Luster or 8520 Gloss Lam• 3M 180c-10 with 8519 Luster or 8520 Gloss Lam• 3M 8171 Perfoyrated Window Film with 8914 Lam (windows only) output as 1 pc
FULL WRAP AND FULL SIDE: • 3M 180c-10 with 8519 Luster or 8520 Gloss Lam• 3M 8171 Perforated Window Film with 8914 Lam (windows only) output as 1 pc
INTERIOR SIGNS – 28” x 11”*
• .030 mm Styrene is the only approved substrate for interior signage.
* Note: Allow .75” top and bottom for the sign holders. Do not place text or logos in these areas to avoid getting covered by sign holders. Finished height must be 11” high.
GENERAL ADVERTSING AND PRODUCTION NOTES
• Rates are per month based on a minimum one-month term• Installation is a one-time fee billed at time of install completion• Discounts available for recognized agencies and long-term contracts• Ask about our competitive small business packages• All ads billed by Capital Metro. Terms and conditions apply.
NOTE: Please allow one week from delivery of materials to complete installation. Full wraps or large orders may require extra lead-time.
SALES CONTACT: Transit Advertising
TransitAdvertising@capmetro.org512.202.6206
SHIPPING ADDRESS: Capital Metro c/o Receiving
2910 E. 5TH ST.AUSTIN, TX 78702
GET YOUR BUSINESS MOVING WITH CAPITAL METRO TRANSIT ADVERTISING!
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