capital one mascot challenge

Post on 03-Dec-2014

326 Views

Category:

Technology

3 Downloads

Preview:

Click to see full reader

DESCRIPTION

To encourage fan engagement surrounding the Capital One Bowl, Nellymoser developed an interactive web app. Users can watch videos of their favorite and rival mascots in their natural habitats, and vote for their favorites. Facebook and Twitter sharing both promotes Capital One and increases participation in the challenge.

TRANSCRIPT

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Capital One Mascot Challenge

We turn action codes into mobile engagement on any mobile phone.

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Entertainment and Interaction Engages Fans

Video Clips Show Mascots in Action

Fans Vote in Mascot Showdown

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

College Fans Interact With Voting and Sharing

Share Leads to BrandedPost and Option to

Comment

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Extend the Engagement With Video Playlist

Videos Provide Humorous Vignettes

for Each Mascot

TM

Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

For more information:

www.nellymoser.com1-781-645-1515

We turn action codes into mobile engagement on any mobile phone.

top related