capps 2012 presentation-gainful employment & the externship connection

Gainful Employment and the Externship Connection

How to Unlock your Career Services Department’s Potential and Improve Placement Outcomes

California Association of Private Postsecondary Schools Conference 2012

About Us

The Sparrow Group Proven Student Engagement Success

The sparrow is known for being nimble, quick, loyal, and attentive to details, and for unusual vision which

enables them to see opportunity from a great distance

Today’s Presenter

• Ann Cross

2 © Copyright 2012 The Sparrow Group. www.sparrowgroup.biz

Introduction

What You’ll Learn Today:

• Five Simple Steps to Improving Extern to Hire Outcomes

• Three Effective Strategies for Improving Site Development

• The One- Often Overlooked Step to Successful Placement

• The Four Crucial Systems needed for Compliancy, Gainful Employment Reporting and Successful Placements

© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz

3

Polling Question

What is your biggest challenge when placing students in Internships/Externship?

• Finding enough sites

• Soft-skills challenges

• Practical skill deficiencies

• Life challenges

• Staffing challenges

4

Extern-to-Hire Why it Matters!

5 Steps to Improve Extern to Hire

• Start preparing early

• Execute strategic placements

• Have enough sites

• Evaluate the Market

• Equip students with the soft skills employers want

5

CareerBuilder Stats

Survey Reinforces Importance of Soft-Skill Training and Interview Preparation

81% 80% 68% 64% 59%

50% 50% 46%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

From the report: “Opportunities in Education: Strategies for Private Sector Colleges 2011,” Presented by CareerBuilder

Maximizing Social Media to Get A Great Job

Realize Your Career Potential- The Power of Professionalism

Writing a Winning Resume & Cover Letter

Career Success Workshops

Create your Online Brand

Facebook Do’s & Don'ts

Linked In Benefits

Create your LinkedIn Profile

Brainstorm your Connections

Homework-Self Assessment

Identifying Non-Verbal Behaviors

7 Keys to Exhibiting

Professionalism

Importance of staying current in

their industry

Do’s & Don’ts of a Professional

Image Exercise

Homework, Self-Assessment of

Professionalism Skills

Basics of writing a resume and

tailoring it to each desired job

Foundations of a strong cover letter

Practice networking

Lessons about job search readiness

Homework, Create Resume & Cover

Letter

© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz

How to Conduct a Successful Job Search

Interview Strategies for Success Externship Prep

Pinpoint their Desired Job

Create a “You Brand”

5 Essentials of Preparing

Properly

Targeting a Company or

Specific Job

Practice networking

Making a Good First Impression

How to Answer Interview Questions

10 Most Asked Interview Questions

Researching a Company

7 Steps for Preparing

Career Success Workshops

© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz

Fears & Expectations

Making a Good First Impression

Competency Exercise

Do’s & Don’ts During Externship

Confidence- Skills Assessment

Outline for success- Visioning & Prep

Making the Most of Externship

Asking for the Job

Passport to Success Series

© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz 9

The Passport to Career Success series has been created to help you improve student employment and graduate employment outcomes by making sure your students are as well prepared as possible. Download it at www.sparrowgroup.biz

Each workshop includes everything you need to implement a one-hour workshop on your campus, including: Facilitator’s guide with detailed instructions for set-up, delivery, and evaluation All the handouts for the workshop All the presentation slides, if they are needed, including “clicker” versions with

some workshops, for those campuses where classroom clickers are being used A student evaluation form so you can get feedback from students

Three Keys to Successful Site Development

• Staffing

• Branding

• Cultural Reconnaissance

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Staffing for Success

Staffing a Sales Team

• Effective/Efficient CRM tool

• Farmers- Extern Coordinators, Admin

• Developers- Business to Business Agents

• Closers- Placement Coordinators

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Staffing for Success

Correct Staffing Levels are Dependent on:

Number of programs

Number of campuses

Extern to hire rates

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Staffing for Success 0-100 Graduates @ 0-100 Graduates @ 60% Extern to Hire = 20% Extern to Hire= 140 Placements 180 Placements

13

CS Director/ Campus President

/VP Student Services

Extern Coordinator PT Admin

Graduate Employment

Representative

CS Director/CD/VP Student Services

Admin

Extern Coordinator

Extern Coordinator

Graduate Employment

Representative Biz-2-Biz Development

Representative

Branding the Department

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Establish a Career Services Brand

• Make a Logo that is easy to recognize

• Print your Logo on everything

• Network

• Sponsor Events

• Advertise

Conducting Cultural Reconnaissance

15

Finding the right Employers-Quality versus Quantity

• Target companies who are hiring

• Identify their “pain points”

• Get to know the personnel

• Tap into your previous grads

• Get referrals!

One- Often Overlooked Step to Successful Placement

Strategic Placement Strategy • Know the student Professionalism assessment Skill assessment Personality Desired Goal

• Know the site Work Load Pace Learning Hiring?

16

Tools that support Employment Outcome

• Customer Relationship Management (CRM) • Student Information System (SIS) • Student Portal • Employer Portal

Does this exist in one system?

Experiential Learning Management System (ELMS)

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ELMS A recently conducted a market research survey of externship and experiential learning professionals in career and allied health colleges revealed: 66% of those who responded reported their departments are not managed electronically. How are they spending their time?

ELMS

We then asked them to share accrediting and institutional benchmarks needing improvement in their schools:

Experiential Learning Management System- Must Haves!

• Customer Relationship Management (CRM) • Manages Multiple People/Campuses • Search by program, date of last placement, % of hire

• Student Information System (SIS) • Transparency between departments • Access to performance indicators • Ability to store documents needed for placement

• Student Portal • Allows student to post resume • Job Board • Communication/Weekly Check-in • Survey’s

• Employer Portal • Grading/Evaluations • Job Board/Resume Search • Survey’s

© Copyright 2012 The Sparrow Group. www.sparrowgroup.biz 21

Ann Cross Executive Partner The Sparrow Group across@sparrowgroup.biz www.sparrowgroup.biz http://www.linkedin.com/in/anncross

Martha Lanaghen President The Sparrow Group martha@sparrowgroup.biz www.sparrowgroup.biz

Questions??

Thank you! Please feel free to contact us with additional questions.