carlos condè - amazon web services

AMAZON WEB SERVICESEUROCLOUD DAY

Consumer (Retail)

Business

Seller

Business

IT Infrastructure

Business

THE TRADITIONAL WAY…

you have to invest in infrastructure

you have to manage infrastructure

http://eddie.niese.net/20090313/dont-pity-incompetence/

traditional

IT capacity

traditional

IT capacity

Your IT needsYour IT needs

TimeTime

CapacityCapacity

USAGE PATTERNS:

TRADITIONAL IT

On and OffOn and Off Fast GrowthFast Growth

Unpredictable

peaks

Unpredictable

peaks

Predictable peaksPredictable peaks

USAGE PATTERNS:

TRADITIONAL IT

On and OffOn and Off Fast GrowthFast GrowthWASTEWASTE

Unpredictable

peaks

Unpredictable

peaks

Predictable peaksPredictable peaks

USAGE PATTERNS:

TRADITIONAL IT

On and OffOn and Off Fast GrowthFast GrowthPoorServicePoorService

Unpredictable

peaks

Unpredictable

peaks

Predictable peaksPredictable peaks

USAGE PATTERNS:

TRADITIONAL IT

what you really need is…

http://www.flickr.com/photos/purecaffeine/302682456/

…adjustable capacity

Elastic

CLOUD capacity

Elastic

CLOUD capacity

traditional

IT capacity

traditional

IT capacity

Your IT needsYour IT needs

TimeTime

CapacityCapacity

USAGE PATTERNS:

CLOUD COMPUTING with AWS

Fast GrowthFast GrowthOn and OffOn and Off

Unpredictable

peaks

Unpredictable

peaks

Predictable peaksPredictable peaks

USAGE PATTERNS:

CLOUD COMPUTING with AWS

Fast GrowthFast GrowthOn and OffOn and Off Fixed!Fixed!

Unpredictable

peaks

Unpredictable

peaks

Predictable peaksPredictable peaks

USAGE PATTERNS:

CLOUD COMPUTING with AWS

Fast GrowthFast GrowthOn and OffOn and Off

Fixed!Fixed!

Unpredictable

peaks

Unpredictable

peaks

Predictable peaksPredictable peaks

USAGE PATTERNS:

CLOUD COMPUTING with AWS

Fixed!Fixed!

SERVICES

AMAZON EC2AMAZON EC2ELASTIC COMPUTE CLOUD

AMAZON S3AMAZON S3SIMPLE STORAGE SERVICE

99.999999999%99.999999999%DURABILITY

Amazon S3 GrowthTotal Number of Objects Stored in Amazon S3

762Billion

Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011

2.9 Billion 14 Billion40 Billion

102 Billion

262 Billion

AMAZON RDSAMAZON RDSRELATIONAL DATABASE SERVICE

ON DEMANDON DEMANDPAY FOR WHAT YOU USE

NO UP-FRONT EXPENSE

On-Premise

$ Physical Space

Amazon Web Services

$ Physical Space$ Power $ Network$ Servers$ Certification

Services

$0To get started

NO INVESTMENT NEEDED

NO TERMINATION FEES

NO COMMITMENTS

CLEAR PRICING MODEL

UNPREDICTABLE PATTERNS

"With AWS, scalability is never a problem, and we have survived — and profited — from massive spikes of up to

5 million additional users a day without any problems…"

PREDICTABLE PATTERNS

Problem:

Analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.

3000 Cores for risk management processesN

umbe

r of

Cor

es

300 Cores on

3000 -N

umbe

r of

Cor

es

weekends

Thu Fri Sun Mon TueSatWed

300 -

EXTENDEXTENDYOUR DATACENTER

AMAZON VPCAMAZON VPCVIRTUAL PRIVATE CLOUD

Provision and attach 1TB of storage in 2 minutes (from the back of an auto-rickshaw in India).

10 new Linux servers in 2 minutes (while sitting by the pool).

Monitoring server resources from an iPhone (in a bar).

Source: Autodesk

RUN ENTERPRISE APPLICATIONS

Microsoft Exchange Server, Microsoft SharePoint Server,

Microsoft SQL Standard Server, Microsoft SQL Enterprise

Server, Microsoft Lync Server, Microsoft System Center

servers, and Microsoft Dynamics CRM through License

Mobility Software Assurance

Oracle fully supports Oracle E-Business Suite, Oracle’s

PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion

Middleware, Oracle Database, and Oracle Linux on the

portion of AWS EC2 which uses Oracle VM.

IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®

SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions,

IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®

Application Server, WebSphere® sMash, WebSphere Portal

Server, Lotus® Web Content Management Standard

Edition , InfoSphere Information Server, Lotus Domino®,

Lotus Web Content Management Standard Edition®, Tivoli

Monitoring®

Project & Usage as of March 2010

External Cloud EnablementProject

- Started in Jan 2008, 5 FTE- Focus: IT Automation on IaaS

- SAP Self-service since March 2008- Enables unlimited # systems in clouds

- Weekly Feature Extensions

Usage

- 276 Cloud Appliances> 600 SAP employees as direct users

from >16 countries>10,000 SAP systems provisioned

- Cost Savings based on1. Less expensive Hardware Hosting

AWS Footprint

1,100 new SAP systems42,086 EC2 Instance Hours

39 TB EBS Storage3 TB S3 Storage

- Weekly Feature Extensions 1. Less expensive Hardware Hosting2. IT Process Automation

Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%Customer Trainings

111 SAP Systems$ 42 / SAP system

82 hrs / SAP system

Status: Pilot + Ramp up

Customer Demos

118 SAP Systems$ 76 / SAP system

119 hrs / SAP system

Status: Productive + Ramp up

Customer Workshops

215 SAP Systems$ 15 / SAP system

26 hrs / SAP system

Status: Productive

Source: SAP

��������SECURITY

SAS 70 Type II auditISO 27001 CertificationSarbanes-Oxley SOX

HIPAA healthcare

FISMA US Federal Government

DIACAP MAC III Sensitive IATO

PCI DSSPCI DSSCOMPLIANT

��������SPEED

��������SCALE

«Every day we add enough capacity to power Amazon.com when capacity to power Amazon.com when it was in its 5th years of operation as a

$2.76 Billon company»

7 REGIONS20 AVAILABILITY ZONES20 AVAILABILITY ZONES

29 EDGE LOCATIONS

AWS is a set of infrastructure building blocks

COST EFFECTIVECOST EFFECTIVE

INNOVATEINNOVATE

« Want to increase innovation? Lower the cost of failure »

Joi Ito

focus on your business

INFRASTRUCTUREINFRASTRUCTUREIS NO LONGER A BARRIER