carlsberg presentation title – month/day/year – month/day/year
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Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year Page 1
Microsoft at Carlsberg
Anders L MunckJanuary 13th 2008
2
Business Strategy
3
Market leader
Top 2-4
Market share
NepalOwnership: 48%
DenmarkOwnership: 100%
MalaysiaOwnership: 28%
PortugalOwnership: 30%
Market leading positions, 1999
4
Market leader
Top 2-4
Majority ownership in:DenmarkSwedenFinlandUKItaly GermanyHong KongSingaporeSwitzerland
NorwayTurkeyPolandCroatiaBulgariaChinaVietnamSerbia
Joint Ventures in:RussiaUkraineBaltic countriesKazakstanChinaNepal
Sri LankaMalaysiaSouth KoreaVietnamLaosCambodia
Market leading positions, 2005
Most became part of Carlsberg after S&N
deal in 2008
Major transition from being a Danish business with license takers to being a global business with
majority ownerships.
Many new opportunities to reduce cost and increase efficiency by consolidating business and governance.
Many new challenges to achieve benefits without jeopardizing local flexibility and competitiveness.
5
IT Software Strategy
SAP & MicrosoftP
rocesses P
eop
le
MS Dynamics
MS Project / Portfolio
MS Office
MS Sharepoint
MS .NET
MS Exchange
MS Office Communicator
SAP PortalSAP Business Objects
SAP Mobile/CRMSAP R/3
SAP APO
SAP HRAgility
People are unstructured and need tools to communicate, collaborate,
structure, and mature the ideas that drive the business forward.
StabilityProcesses are structured and need
tools to be securely managed, connected, and developed to
ensure smooth business operation.
A good Software strategy establishes a mix of technologies that fit the business profile and goals without jeopardizing neither stability nor agility.
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Software Strategy
Core Business Processes Supporting Business Processes
Procurement
Production
Sales
Human Resources Marketing
Communication
Legal
Many small/local applications
Few big applications
Known Cost Hidden Cost
Various Applications
Known and Reduced Cost
Use MS technology to standardize non-SAP
applications and reduce costs
Software Costs
SAP related
55%
MS related42%
I nfrastr.3%
Enterprise Application Costs
Global
1. Products from strategic vendorsStandard product or component from SAP or Microsoft.
If no standard product can fulfill requirements within an acceptable timeframe or budget then move down.
2. Global custom solutionGlobal 3rdParty product or custom-built MS application supported internally.
If no 3rdParty or custom Microsoft application can be used then move down.
3. Local custom solution
LocalLocal Custom applications using non MS-technologies, local 3rdparty applications.
SAP/MS
Number of Applications
Cos
t
Enterprise Application Costs
Optimal Application Governance
Local or custom applications used for a limited number of users each
Cheap to start with, but IT cost and complexity rise fast.
Use for Unique local requirements
Custom developed or 3rdParty software used for more than one country/region
Higher initial cost, but cost sharing quickly makes it cheaper to use.
Use for global requirements not offered by standard software.
Standard software used globally
Highest initial cost, but much less expensive when scaled to enterprise level.
Use as widely and as many features as possible
IT Initiatives
Bu
sin
ess
Init
iati
ves
Global
Local
SAP/MS
10
Initiative 1 – Common infrastructure
Outsourcing in 2006 to create common infrastructure..
11
Initiative 2 – Global platforms
Northern Light (2004-2006)
River (-2008) BSP (2009-2013)
Italy (-2006)
..use new infrastructure to establish common European
SAP Platform..
Monolit
Initiative 2 – Global Platforms
• Sharepoint 2007 Platform• Custom Development Platform• Live Communication Infrastructure• Office 2007 Standard
..and use Microsoft to tie global regions together.
Monolit
Initiative 3 – Governance
Establish global governance to maximize benefits of global
platforms and reduce inconvenience of centralization
NW Europe E Europe
Asia
Global
Number of Applications
Cos
t
Goal
Optimal Application Governance
IT Initiatives
Bu
sin
ess
Init
iati
ves
Global
Local
SAP/MS
15
Microsoft Projects
Carlsberg Presentation Title – Month/Day/Year – Month/Day/Year Page 16
Seven projects..
Desktop
Windows7
Office 2007
Communication
Live Communication
Exchange 2007
Portal
Development Infrastructure
Sharepoint 2007
Business data Integration
New platform for delivering custom
requirements
Upgrades to common tools
17
Questions
top related