carmen washington exposure to tobacco and e-cigarette … · carmen washington exposure to tobacco...

Carmen Washington

Exposure to Tobacco and E-cigarette Advertisement

cwashin8@jhu.edu

Johns Hopkins Bloomberg School of Public Health

Cigarette Packaging Technology Gimmicks: How Tobacco Companies Market Product Technology and Innovation in 14 Countries

Carmen C. Washington, MPHJoanna Cohen, PhDKevin Welding PhD

Katherine Smith, PhD

© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

DisclosureFunding Source: This work was supported with funding from Bloomberg Philanthropies’ Bloomberg Initiative to Reduce Tobacco Use (www.bloomberg.org).

Industry funding to investigator in the last 5 years: None

Off label medication uses discussed: N/A

© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

Acknowledgement

• All TPackSS staff who have contributed to the development and growth of the study for the past five years

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Source: http://wulibraries.typepad.com/.a/6a00d8341ce04153ef01a3fd12c1f5970b‐pi

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Source: http://tobaccoproducts.org/index.php/File:Camelcmenthol.jpg

©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

© 2014, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

TPackSS Initial Data Collection: 2013

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©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

©2015, Johns Hopkins University. All rights reserved.©2015, Johns Hopkins University. All rights reserved.©2016, Johns Hopkins University. All rights reserved.©2017, Johns Hopkins University. All rights reserved.

20% of packs used technology terms

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Activation terms

Egypt BangladeshBrazil

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Indication of innovation terms

Indonesia Russia Egypt

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Secondary technology terms

Russia Viet Nam Brazil

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Odor control terms

Brazil Ukraine

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Other technology terms…

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Technology terms used by country

0

5

10

15

20

25

30

35

40Any technology term (%)

37%

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6% of packs used technology imagery

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Activation, Flavor change, Stick technology imagery

Egypt Mexico Russia

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Conclusion• Understand how

technology marketing influences perception of risk; smoking initiation and maintenance

• Need for continuous monitoring

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Thank You!