case: ilmpossible

A QUICK OVERVIEW

Shedding light on key rules of engagement which made IlmPossible possible

ILMPOSSIBLE

Simplifying the (Usual) Brief:

MAKE IT SIMPLE

•  Extracting the gist from the brief to create a single minded approach which would result in the spine/purpose of the campaign/initiative

“To advocate and create awareness of article 25 A which is for the State to provide compulsory and free primary and secondary education to all children aged

5-16”

Naming the Initiative

MAKE IT SIMPLE

Taking from the word Impossible which in itself says I’M POSSIBLE, the name highlights the passion and energy, to make the spread of education possible in Pakistan.

The Cause

•  Organizing the initiative and breaking it into three simple steps

MAKE IT SIMPLE

Giving them a higher purpose

TOUCH THE HEART STRINGS

•  Make them feel responsible and get them act •  Educated ones are more accountable towards the

progression of literacy in our country •  A single click means more than a click

Giving them a higher purpose

TOUCH THE HEART STRINGS

Mobile

MAKE IT ACTIONABLE

•  People who’d agree to the cause was asked to share the video to spread the word on social media and further take Oath and opt for Ilmbassador’s application

Spread the word

MAKE IT ACTIONABLE

Making ILMBASSADORS

MAKE IT ACTIONABLE

Subjective to Objective

Exploiting each TouchPoint

•  Tasks Uploaded on Facebook

•  Presentation and Tool Kits uploaded

•  Tweet Sent

•  SMS Sent

•  Posters Uploaded

GIVE DEADLINES BUT MAKE IT A JOURNEY

Introducing Short Deadlines

People would get involved in something happening now, not in a stale cause which would be concluded after a year or so

Weekly tasks were introduced in order to achieve quick actions

GIVE DEADLINES BUT MAKE IT A JOURNEY

Unfolding Story

TASK 1: Start with the easy one

GIVE DEADLINES BUT MAKE IT A JOURNEY

Unfolding Story

Task 2: Making it relevant to Social Culture

GIVE DEADLINES BUT MAKE IT A JOURNEY

Unfolding Story

Task 3: Using Ilmbassadors aggregate content which would further endorse the reason for the cause

GIVE DEADLINES BUT MAKE IT A JOURNEY

Unfolding Story

Task 4: Value them by taking their opinion

COLLABORATE

To Create Authorize the Community and trust them to recreate content which would result in User Generated Content Provided the community with creative assets of the initiative and let them create and share things- blogs, posters, caps and T-Shirts were being designed by the Users

COLLABORATE

To Create

COLLABORATE

To Facilitate Direction was being given to every ilmbassador to complete the tasks and spread the word, in the form of: Presentations Tools Kilts Quick Tips

PULL OFFLINE AND ONLINE

Bridge the Connecting for ON & OFF

Our offline life can easily be judged by our online world Content from Meetups and tasks to be shared by Ilmbassadors on branded platforms

:MAKE IT SIMPLE

:TOUCH THE HEARTSTRINGS

:MAKE IT ACTIONABLE

:GIVE DEADLINES

:COLLABORATE

:PULL OFFLINE ONLINE