case of hoffman la roche

e-Learning Course on Knowledge Management

for the Service SectorIndonesia Team

Presentation date: 7th December 2011

Case Study Hoffman La-Roche

Company Profile

• Hoffmann-La Roche (Roche) is one of the leading research-focused healthcare groups in the world. Roche is engaged in the discovery, development and commercialization of innovative diagnostic and therapeutic products. The group is headquartered in Basel, Switzerland and employed 81,507 people as of December 31, 2009.

PROBLEMS:Length of New Product Application (months or years) as key success competitiveness factor in pharmaceutical industry

(patent, intent competition, improve quality & quantity, problem in net profit decreasing)

K-OBJECTIVEReduce approval Time

QUESTION FROM FDA:

Is the product safe?Does it work?

Sufficient quality?

KNOWLEDGE MANAGEMENT AREA:1. Customer knowledge (Insight from FDA)

2. Experience Knowledge (Creation of Value & Collaboration)3. Process Knowledge (Cost Saving, Cycle Time)

K-APPROACH & INITIATIVES1. New paradigm (Its primary product is knowledge, not only tablet; New Drug Application (NDA) as knowledge

product; Regulator as customer)2. Prototyped the NDA

3. Produce a comprehensive map of knowledge sources in the company (yellow pages, question tree, knowledge links)

Internal inconsistency

Eksternal:Approval from FDA

SOLUTIONPrototyped the NDA

OUTCOME:Approval from the FDA, projected at three years, came within nine monthsEmployees were gratified to be included in the map’s “yellow pages” as important sources ofKnowledge

Development time5-8 years, $250 USD

How to reduce?

NDA = dumping ground data

Answer 3 basic question from FDA

NDA PrototypeKnowledge Map

Reduce 3 months

Key Success Factors in Implementing KM

• Focus on the right problem, at the right level, and on the right goals for the business

• People don’t share their knowledge because they don’t know why and when and how they should share it, Hoffman La Roche accommodated these case.

• Create Knowledge Link• Top management support• The knowledge team added a great deal of content to the

map to show how specific questions in it had been answered successfully in the past, or how they might be better answered in the future

• Bringing together the right project team

THANK YOU