case study: aapla ghar
Post on 10-May-2015
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On the occasion of the 1st Anniversary of Aapla Ghar, the client wanted ‘Aapla Ghar’ to be seen as a successful brand that has
improved the lives of its customers.
• Create awareness about the 1st Anniversary Celebrations of Aapla Ghar
• Design a value proposition that is both attractive to customers and financially viable for the brand • Generate interest in the offer amongst the identified target audience and get them to enquire about the offering
Spark interest among the target audience and secure 400 bookings during the 1st Anniversary period.
An Integrated Marketing Plan
• Traditional Print Media• Outdoor• On ground activities• Online Media
More than 2000 walk-ins to the sales office
More than 1000 online enquiries
More than 350 bookings…
…in just 2 weeks
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