case study: digitaslbi and sprint's interactive retail experience

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DigitasLBi and Sprint created a gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. It was unveiled earlier this year -- over a three-day period, the conversion rate (emails captured) of participants was over 69 percent. Hear from Sprint and the DigitasLBi architect behind ‘Shop. Hands Free. In 3D’ for the narrative behind this new way for Sprint customers and prospects to interact with the brand that is entertaining and deeply engaging.

TRANSCRIPT

CASE STUDY: SHOP. HANDS-FREE. IN 3D.

Susan J. Pennington

Digital Evolution Manager

Overland Park, KS

Itai Asseo

VP, Digital Innovation

New York, NY

CASE STUDY: SHOP. HANDS-FREE. IN 3D.

@digitai79

WHY EXPLORE EMERGING TECHNOLOGYON THE RETAIL FLOOR?

$1,609

$1,164

$231

$1,574

$1,290

$261

$1,574

$1,412

$290

$1,494

$1,551

$319

$1,470

$1,667

$345 $391

$1,437

$1,667

Source: Forrester Research Web-Influenced Retail Sales Forecast 2012 to 2017 (US)

US$ Billions

WHAT IS GESTURE TECHNOLOGYWHAT IS GESTURE TECHNOLOGY

Microsoft Kinect

LEAP MotionLEAP Motion

TAKING THE EXPERIENCE TO NASCAR

TAKING THE EXPERIENCE TO NASCAR

MEASUREMENT IS KING

AFTER NASCAR….READY FOR THE FLOOR?

AFTER NASCAR….READY FOR THE FLOOR?

FASTER 3D SNEAK PEAK

Thank You

And Questions

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