case study – nexgenix, inc

Case Study – Nexgenix, Inc.Case Study – Nexgenix, Inc.

► Targeted VerticalTargeted Vertical – High-Tech/Semiconductor – High-Tech/Semiconductor► Before: Before: Month of August, 2003Month of August, 2003► After: After: Month of September, 2003Month of September, 2003► Financial Value:Financial Value: Closed Qualcomm for $1M+ Closed Qualcomm for $1M+

BEFORE BEFORE

Tele-Tele-SalesForce.comSalesForce.com

AFTER AFTER

Tele-Tele-SalesForce.comSalesForce.com

Outbound CallsOutbound Calls 5050 649649

Tele-Sales Success Tele-Sales Success Ratio (Ratio (TSRTSR))

3/50 = 6%3/50 = 6%

(1 call, 2 emails)(1 call, 2 emails)35/649 = 5.4%35/649 = 5.4%

(15 calls, 20 emails)(15 calls, 20 emails)

Total Prospect Total Prospect Appointments or Appointments or EmailsEmails

33 3535

Case Study – Nexgenix, Inc.Case Study – Nexgenix, Inc.

► Targeted VerticalTargeted Vertical – Entertainment – Entertainment► Before: Before: Currently doing business with Warner BrothersCurrently doing business with Warner Brothers► After: After: Tele-SalesForce.com set up conference calls with 7 of the Tele-SalesForce.com set up conference calls with 7 of the

top 8 Entertainment companies, which led to 4-5 face to face top 8 Entertainment companies, which led to 4-5 face to face meetingsmeetings

BEFORE BEFORE

Tele-Tele-SalesForce.comSalesForce.com

AFTER AFTER

Tele-Tele-SalesForce.comSalesForce.com

CustomersCustomers