case study on creating brand proposition based widgets

Using Widgets to Build Using Widgets to Build BrandsBrands

A Windchimes Case Study

The BriefThe Brief

Our client, Maybelline had a unique brief for us…

The BriefThe Brief

Create a widget that connects with the product proposition of ‘instant glow’

The ChallengeThe Challenge

How do we bring the physical qualities of a cosmetic product into the virtual world?

The ChallengeThe Challenge

How do we make a widget bring to mind the idea of ‘instant glow’ and at the same time

deliver value?

The ChallengeThe Challenge

Given the existing negative perceptions related to ‘fairness’… how do we make an application that communicates the idea of brightness without hurting sentiments?

The SolutionThe Solution

The Maybelline Glow

Visit http://whitestayuvzone.com/index.aspx

The SolutionThe Solution

People love uploading their pics on various social media platforms, but very often the

images are dark

The SolutionThe Solution

Maybelline Glow allows users to upload their pictures and instantly brighten them

The WidgetThe Widget

Seamless integration into the siteSeamless integration into the site

Syncing it with look and feel of Syncing it with look and feel of MaybellineMaybelline

Keeping it neat and simple in line with brand philosophyKeeping it neat and simple in line with brand philosophy

Giving value to usersGiving value to users

Users can upload their images, brighten it, save it and Users can upload their images, brighten it, save it and download it for future usedownload it for future use

Interweaving of brandInterweaving of brand

Subtly weaving in the brand with the widgetSubtly weaving in the brand with the widget

Building relationshipsBuilding relationships

Ensuring user fills in details before saving picture or Ensuring user fills in details before saving picture or downloading application to enable gathering of key data for downloading application to enable gathering of key data for

future connectfuture connect

Strengthening bond with the usersStrengthening bond with the users

Giving users an option to download the widget onto their Giving users an option to download the widget onto their desktops to ensure higher recall for the branddesktops to ensure higher recall for the brand

ThanksThankswww.windchimes.co.in