cbcgb website workshop...2015/05/10  · •search engine optimization −27% visits to from a...

CBCGB Website Workshop

Briefing to CM

Website Team

10 May 2015

WWW.CBCGB.ORG

Happy

Mother’s

Day

• Welcome and Introduction

− Genesis, Organization, and Team Members

• Current Status and Capabilities

• Future Plan

• Questions/Answer and Suggestions

• On-spot Account Setting-up and Site

browsing

Agenda

• A website revamp proposal was approved by the BOE on 4/14/2012

• Purposes/goals: creating a website with up-to-date web tools to improve

internal as well as external communications so that we can

− Better serve congregations

− Better inform visitors

− Facilitate church ministries

− Promote special ministries or events

• Approaches

− Do-it-ourselves in 3 phases

− Drupal 7 with Content Management System (CMS)

• Status

− Phase 1: done (CMS framework, transport contents from old site)

− Phase 2: almost done (online directory, events/announcements, SS online

registration, fellowship directories, etc.)

− Phase 3: in planning

Genesis, Goals, and Status

Old Site vs. New Site = Eagle vs. Geese

https://www.youtube.com/watch?v=5rOg4WfNDfM

New Website

Team Collaboration

Flock of Geese

Old Website

Single Web-master

A Solo Eagle

Web Team Organization

Architect User

Interface

Development

Webpage

Design

• Webpage

content

owners

• Ministry

leaders

• Surfers

Operations

Advisory

Board

Quality

Control • Modification,

changes

• Bug fixes

• New features

• New design

Testing

Engineering

Supports

Maintenance

Training

Engineering

Team

• Webpage

content

owners and

editors

• Users

• Welcome and Introduction

• Current Status and Capabilities

− General

− Fellowship Directory

− Online Family Directory

• Future Plan

• Questions/Answer and Suggestions

• On-spot Account Setting-up and Site

Browsing

Agenda

CBCGB Home Page

教會首頁

Home Page- News & Events and

Announcements

Home Page- Navigational Bar

About Us

Visiting Us

Resources Ministries

Home Page- Navigational Fields

Major Features

Visiting us → Transportation

Ministries → Prayer 。Chinese Prayer Weekly

Ministries → Ministries Suggestions

Campuses → Lexington Chinese 。Weekly bulletin

Campuses → Lexington Chinese 。Adult Sunday School

Campuses → Lexington Chinese 。Bible study

Campuses → Lexington Chinese 。Special Event

Resources → Pulse

Resources → Sermons

Resources → Services

中文堂 Home/ Campuses/ Lexington Chinese

中文堂- 講道 Home/ Campuses/ Lexington Chinese/ Sermons

中文堂- 團契 Home/ Campuses/ Lexington Chinese/Fellowship

中文堂- 靈命塑造 Home/ Campuses/ Lexington Chinese/ Spiritual

Formation

中文堂- 關懷事工 Home/ Campuses/ Lexington Chinese/ Loving care

中文堂- 成人主日學 Home/ Campuses/ Lexington Chinese/ Sunday School

• 中文成人主日學當年行事曆

• 中文成人主日學當季所有課程列表及介紹

• 下季課程開課前，網上註冊

• 課程內容的上載和下載

• 網頁的持續改進

Church Services Home/ Resources/ Services

• For posting messages on the Sunday bulletin:

Posting request

• For giving:

Available options for giving

• For reserving church room(s):

Room request

• For reserving church van(s):

Van request

Currently Reserved Vans Schedule

• For applying for the church membership:

Church membership application

Church Documents Home/ Resources/ Documents

Bylaws for our church

Church Policies from the various church committees and

ministries

Meeting Minutes of the Church Council, Board of Elders, and

Board of Deacons

• Welcome and Introduction

• Current Status and Capabilities

− General

− Fellowship Directory

− Online Family Directory

• Future Plan

• Questions/Answer and Suggestions

• On-spot Account Setting-up and Site

Browsing

Agenda

Fellowship Webpage – Overview Home/ Campuses/ Lexington Chinese/ Fellowship

• Where is my fellowship’s homepage under our CBCGB site?

– Every fellowship has a homepage set up in our CBCGB website

– Each homepage uses the same template

• Why do we need a fellowship homepage although our fellowship has already had one?

– Unified format and centralized location for all fellowships

– Increase opportunities for information exchange

– Exposure to new members

– Of course, it is ok to keep your original homepage

• How can I be part of it?

– Fellowship coordinator

– Website Team

• Resources Sharing

– Bible study resources

– Hymn resources

• News and Events

– A place for all upcoming events in the fellowship

– Events are sorted by date as they are entered

• Fellowship Directory

– Each fellowship creates its own password

– Only basic information is listed: Chinese/English name, email and phone number

– Accessible for every fellowship member regardless s/he is a church member

Fellowship Webpages – Features Home/ Campuses/ Lexington Chinese/ Fellowship

Let us take a look!!!

• Welcome and Introduction

• Current Status and Capabilities

− General

− Fellowship Directory

− Online Family Directory

• Future Plan

• Questions/Answer and Suggestions

• On-spot Account Setting-up and Site

Browsing

Agenda

• 基於雙層 Opt-in 模式

– 同意將個人資料，出版在印刷版通訊錄裡

– 領取印刷版通訊錄時，同意也發表於教會網站

• 搜尋任何通訊資料項目

– 子字串查詢 (Substring Matching)

– 繁 / 簡體皆可

網上通訊錄: 資料蒐集，出版與搜尋 Home/ Resources/ Family Directory

• 只有登入使用者 (log-in users) 可以上網查看通訊錄

– 申請個人 CBCGB 網路帳號

• 加密網路連接 (https)

– 施工中…(暫時使用部份無效資料)

• Demo

網上通訊錄: 網上資料安全 Home/ Resources/ Family Directory

• Welcome and Introduction

• Current Status and Capabilities

• Future Plan

• Questions/Answer and Suggestions

• On-spot Account Setting-up and Site

Browsing

Agenda

Future Plan- Soliciting Ideas (1/2)

• Mobile-friendly Web Site

− 30% web traffic is mobile/tablet

• Graphic design- better, new look

• Easier Navigation

− Members/visitors oriented, consider separate church operations

(separate landing pages after login?)

− Less than 3 click rule

• Enhance Search Functionality

• Search Engine Optimization

− 27% visits to church website from Google search engine

Most frequently used key words: 团契, 彼士利亞, 波士顿华人教会

Future Plan- Soliciting Ideas (2/2)

• Social Media Elements

− Embracing young generations: Integration with

FaceBook

Twitter

WeChat,

Feedback “like”

− Member provided contents

− Involve the community: publish webinars from, e.g.,

“Married Life” and “Young Adult Edu” classes

We are soliciting your ideas, comments,

and priority vote

• Welcome and Introduction

• Current Status and Capabilities

• Future Plan

• Questions/Answer and Suggestions

• On-spot Account Setting-up and Site

Browsing

Agenda

Registration Station

Browsing Station

講台

帳號登記, 示範, 問答,

新人接待

Backup

• Drupal is an open source content management system (CMS) or content

management framework. It provides:

− A URL request dispatch system.

− A user account management system with flexible permissions and roles.

− Online content editing.

− A block system that allows you to place chunks of content in various regions

of a site’s pages.

− The ability to set up a site in different languages and translate content

− uses a theme system to separate the content from the specific HTML markup

and styling.

− Drupal is modular software, meaning that you can turn site features and

functionality on and off by enabling and disabling modules.

− Logging of system events and errors.

Content Management using Drupal

Future Plan- Soliciting Ideas

• Search Engine Optimization

− 27% visits to from a search engine Google

− Keyword Percent of Search Traffic

1. 团契42.97%

2. 彼士利亞9.65%

3. 波士顿华人教会3.88%

− To do:

Pages to have good keyword lists, good page titles and

sub-titles, images to have alt texts

Create good landing page for some keywords

Ensure most used language works well