cca dmba rotman business design challenge submission

This concept was developed for the

Rotman Business DesignChallenge 2011 Rotman School of Management, University of TorontoSponsored by the Center for Innovation at the Mayo Clinic

by Alvin Cheung, Anna Acquistapace, Eric Persha & Olivia Nava MBA in Design Strategy at California College of Arts

* Speaker notes contain additional information

ZOOMIt’s not about health.It’s about being social.

THE AGING POPULATION IS GROWING…

39 MIL

SOURCE: FEDERAL INTERAGENCY FORUM ON AGING

72 MILPEOPLE 65+ IN 2009

PEOPLE 65+ BY 2030

THE HEALTHCARE SYSTEM IS NOT DESIGNED TO ACCOMMODATE THE AGING POPULATION

139%ESTIMATED

RISE IN HEALTH CARE

COSTS65+

SOURCE: URBAN INSTITUTE RETIREMENT POLICY PROGRAM

29%ESTIMATED

RISE IN INCOME

65+

HOW WILL HEALTHCARE SYSTEMS PROVIDE “QUALITY OF LIFE” FOR AGING POPULATIONS?

OUR FOCUS

OUR POPULATION:SINGLE/WIDOWED AGING WOMEN, LIVING ALONEAGES 65-75

40%OF AGING

WOMEN LIVE ALONE VS.

JUST 19 % OF MEN

SOURCE: US CENSUS BUREAU

61%WOMEN

ACCOUNT FOR 61% OF

ALL HEALTHCARE SPENDING

1 FOCUS GROUP2 EXPERT INTERVIEWS

2 INDUSTRY INTERVIEWS11 POPULATION

INTERVIEWS

WHAT DOES HEALTH MEAN TO YOU?

Health is more than physical well-being, health comes from an active lifestyle and community.

HEALTH

STAYINFORMED

SOCIAL CONNECTIONS

STAY ACTIVE

TECHNOLOGY

“I HAVE EMAIL AND I LIKE THAT BECAUSE IT KEEPS ME IN THE LOOP.” MAY, 66 YO

HEALTHTECHNOLOGY

STAYINFORMED

SOCIAL CONNECTIONS

STAY ACTIVE

INSIGHT: STAY INFORMED

“I TREAT MY BODY LIKE IT IS A DOG. I WALK THE DOG, FEED THE DOG.” GRETTA, 75 YO

HEALTHTECHNOLOGY

STAYINFORMED

SOCIAL CONNECTIONS

STAY ACTIVE

INSIGHT: STAY ACTIVE

“WE ARE SINGLE LADIES, WE NEED TO STICK TOGETHER AND CHECK IN ON EACHOTHER.” JULIE, 73 YO

HEALTHTECHNOLOGY

STAYINFORMED

SOCIAL CONNECTIONS

STAY ACTIVE

INSIGHT: SOCIAL CONNECTIONS

“I’M NOT TECHY, BUT I DO WANT TO LEARN.” DEB, 65 YO

HEALTHTECHNOLOGY

STAYINFORMED

SOCIAL CONNECTIONS

STAY ACTIVE

INSIGHT: TECHNOLOGY

CIRCLE OF FRIENDS

AGING AT HOME

Autonomy Belonging

SOCIAL NETWORKING IS ON THE RISE.

MEDICINE IS USING TECHNOLOGY.

TECHNOLOGY ON THE RISE +MEDICINE USING TECHNOLOGY =

ENABLING AGING IN THE HOME VIA

TECHNOLOGY TOOLS AND SERVICES

ZOOM

ANEDUCATION + SOCIALIZATION PLATFORM

FOR AGING WOMEN

EDUCATE

SOCIALIZE

PROMOTE

EDUCATE

SOCIALIZE

PROMOTE

1 EDUCATETeach aging women how to use online tools

EDUCATE

SOCIALIZE

PROMOTE

2 SOCIALIZEConnect aging women to communities both online and offline

EDUCATE

SOCIALIZE

PROMOTE

3 PROMOTEEncourage healthy aging through behavior change

EDUCATE

SOCIALIZE

PROMOTE

VIRTUOUS CYCLE

EDUCATE

SOCIALIZE

PROMOTE

RESULT = AGING IN THE HOME

THE JOURNEY STARTS HERE.

ZOOMBUSINESS MODEL

KEY PARTNERS

ENABLEHEALTH VIA

SOCIALIZATION AND

EDUCATION

REVENUE STREAMS

CHANNELS

CLASSROOM IN-STOREKIOSKCLOUD TOOL

FACEBOOKSKYPE

MEETUPLOCAL LIBRARYLOCAL SCHOOLS

LOCALPHARMACY

DOCTORS IN-SCREEN ADVERTISING

SPONSOREDKIOSKS

FREEMIUMFREEIN-BROWSER ADVERTISINGSELECT FEATURES

PREMIUMNO ADVERTISING

PREMIUM FEATURES

VALUE

ZOOMendthank youFOR MORE INFORMATION,PLEASE VISIT WWW.DMBA.US