cdma 2000 - the namibian experience€¦ · key market players fixed network operator • telecom...
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CDMA 2000 - The Namibian Experience
Presented by Mr. Frans NdoromaManaging Director
2007 3G CDMA Latin America Regional Conference
Le Meridien Cancun Resort & Spa, Cancun, Mexico
15 – 16 May 2007
Presentation OverviewBasic Facts about Namibia
Telecom Namibia – Who are we? and current scenarios
Why CDMA?
Switch – The Brand
Switch Packaging
Value Added Services
Launching CDMA
Financial Projections
Conclusion/Recommendations
NAMIBIA – Basic Data
Area Size 824,116 Km²
That's roughly twice the size of Sweden or Spain and four times that of the United Kingdom.
Population
Only about 1.8 million people live in Namibia (2001 census), which translates into a population density of 2.5 per km².
Population Growth 2.6%
Key Market PlayersFIXED NETWORK OPERATOR
• Telecom NamibiaProviding Local, Long Distance, International & Leased Lines100% Owned by Government (MWTC)
CELLULAR OPERATORS• Mobile Telecommunications (MTC)
34% Foreign Owned - 66% NPTH
• CellOnelaunched in March 2007JV between NamPower (37%), Telecom Management
Partner Holdings (“TMPH”) (39%), Nammic (12%), Old Mutual (10%), and Educational Trust (2%)
INTERNET SERVICE PROVIDERS• Four ISP’s (UUNET, Africa Online, MWEB, iWAY)
Access to Telecommunication Services
Customer Base – Fixed line customers
140,00045,000
20061992
500,00019,500
20061998
Customer Base – Mobile customers (Incl. Tango)
Challenges
• First signs of a decline in TN’s business are:– Increased loss of market share– Reduced rate of revenue growth– Decrease in margins– Stifling fixed cost base – Lack of internet/high speed data and mobility– Decreased profitability– Vast country– Old technologies– Low income rural population– Long distances (too costly to roll out copper)
Challenges cont’d…..
• The consequences are:– Marginalisation as a result of competition– A decrease in business activity (job loss)– Destruction of shareholder value– A return to a less commercial environment; increased government
intervention– Damage to the ECONOMY
Challenges…TN’s fixed line revenue is under pressure
0
10000
20000
30000
40000
50000
60000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Min
utes
Inbound minutes Loss to VoIP
International traffic to Africa - VoIP
1) Number of fixed Namibian subscriber lines vs. mobile subscriber
2) TN excluding pre-paid, while MTC includes pre-paid
Why TN has to launch CDMA?
Evaluated other technologies such as GSM (more costly & no products below 900 MHz)Provision of services in areas with no/limited infrastructureReplacement of current obsolete technologies (Ultraphone, Magnolia, etc)Increase revenueIncrease answer seizure ratio (ASR)Reduce operational expendituresIncrease penetration rateEncourage economic developmentProvide limited mobility
Why CDMA 800?
Originally went out on tender on 450 MHz bandBand used for commercial purposes in Namibia (regulatory)Cross-border interferenceNeeds to be cleaned to free up band; however will take time
Most CPEs available are in the 800 MHz band and higher (cheaper)
ITU-R limitation for 450MHz in Region 1
EVDO and 1X high data/broadband capabilities
Mobility
Will continue to deploy 450MHz in future
Existing CDMA Network
Launched mid 200634 BTS’s
Kamanjab
Otjikondo
Fransfontein
Khorixhas
OndangwaOshakati
Ruacana
Opuwo
Oshivello
OnkoshiHalali
OtaviKombat
Grootfontein
Uchab
Abenab
Rundu
Rupara
Nkurenkuru
Tsumkwe
Okaukuejo
Namutoni
OutjoOkaputa
OtjiwarongoOkakarara
Kalkfeld
Okahandja
Otjosondu
Hochfeld
Otjiwa
Buitepos
Gobabis
WitvleiOmitara
Airport
Rehoboth
Dordabis
Leonardville
Summerdown
Epokiro
Steinhausen
Otjinene
WINDHOEK
UsakosHentiesba
Swakopmund
RossingArandis
Omaruru
Karibib Wilhelmstal
Klein Aub
Rietoog
KalkrandSchlip
Maltahohe
Gibeon
Aminuis
Aranos
Stampriet
Gochas
Omaseb
Mariental
Tses Koes
KEETMANSHOOP
Asab
Aroab
Karasbur
Grunau
Ariamsvlei
WarmbadUhabis
BethanieAus
Katima MuliloKongola
Oranjemund
Luderitz
Rosh Pinah
Noordoewer
Bagani
Hoachanas
Solitaire
Tsumis Park
Bulwana
Grenslyn
Gaibis
Narubis
SeeheimFeldschuhorn
GoagebGaibis
Ais-Ais
Nudaus
Namgorab
Kumakams
Helmeringhausen
Kais
DawiabStinkdoorn
Hamab
Klein Karas
Otjimbingwe
Tsaobis
Hochland
NeudamOtjihase
Babi-Babi
Okonjatu
Nina
Blumfelde
Namibgrens
Friedentahl
Bukalo
Andara
Mashari
Nyangana
Horabe
Maroelaboom
Uib
Okamatapati
Toshari
Biermanskool
Soris-Soris
TSUMEB
v
WINDHOEKSWAKOPMUND
WALVIS BAY
KEETMANSHOOP
OTJIWARONGOTSUMEB
OSHAKATIONDANGWA
CDMA NETWORK (2000 1x EV-DO)
BTS HLR
MGW MSC
PSTN GSMGSM
SMSC SMGW
BSC
IP / MPLS
WWW
AAA
PDSN
BTS
IN
Future CDMA Network
Kamanjab
Otjikondo
Fransfontein
Khorixhas
OndangwaOshakati
Ruacana
Opuwo
Oshivello
OnkoshiHalali
OtaviKombat
Grootfontein
Uchab
Abenab
Rundu
Rupara
Nkurenkuru
Tsumkwe
Okaukuejo
Namutoni
Outjo Okaputa
OtjiwarongoOkakarara
Kalkfeld
Okahandja
Otjosondu
Hochfeld
Otjiwa
Buitepos
Gobabis
WitvleiOmitara
Airport
Rehoboth
Dordabis
Leonardville
Summerdown
Epokiro
Steinhausen
Otjinene
WINDHOEK
UsakosHentiesbay
Swakopmund
RossingArandis
Omaruru
Karibib Wilhelmstal
Klein Aub
Rietoog
KalkrandSchlip
Maltahohe
Gibeon
Aminuis
Aranos
Stampriet
Gochas
Omaseb
Mariental
Tses Koes
KEETMANSHOOP
Asab
Aroab
Karasburg
Grunau
Ariamsvlei
WarmbadUhabis
BethanieAus
Katima MuliloKongola
Oranjemund
Luderitz
Rosh Pinah
Noordoewer
Bagani
Hoachanas
Solitaire
Tsumis Park
Bulwana
Grenslyn
Gaibis
NarubisSeeheim
Feldschuhorn
GoagebGaibis
Ais-Ais
Nudaus
Namgorab
Kumakams
Helmeringhausen
Kais
DawiabStinkdoorn
Hamab
Klein Karas
Otjimbingwe
Tsaobis
Hochland
NeudamOtjihase
Babi-Babi
Okonjatu
Nina
BlumfeldeNamibgrens
Friedentahl
BukaloAndara
Mashari
Nyangana
Horabe
Maroelaboom
Uib
Okamatapati
Toshari
Biermanskool
Soris-Soris
TSUMEB
v
Okongo
Onesi
Oshikango
OTJIWARONGO
TSUMEBOSHAKATIONDANGWA
WINDHOEKSWAKOPMUNDWALVIS BAY
KEETMANSHOOP
PACKAGING STRUCTURE
PRE-PAID POST-PAID
TIME EASYLIFE1 LIFE2 LIFE3 LIFE4
LOAD1 LOAD2 LOAD3 LOAD4
1 111 2 3 4 5 6
1 2 3 4 5 6 7
CALL PLANSCALL PLANS
PACKAGESPACKAGES
Individual
Corporate
7
8
Packaging....
– Two Call Plans• Time • Easy
– Call Plan Tariffs are Defined and Approved
– Recharges are Defined and Approved
– Prepaid Packages have been launched on 24/11/06
• SwitchBase – SIM Card only• $ 111 package – phone – SIM –
N$ 10 airtime• $ 222 package – phone – SIM –
N$ 10 airtime• Max package – SIM – N$ 100
airtime – choose phone at cost
SWITCH PREPAID SWITCH POSTPAID
– Eight Call plans Defined and Approved
• 4 Life Call Plans (Individual) • 4 Load Call Plans (Corporate)
– Package Tariffs are Defined and Approved
• To be launched in May 2007
Starter Package Set of Services Tariff Plans
Components of a Mobile Product
SIM Card
Manual
Case / Packaging
Handset or Datacard
Charger
Cables
Accessories
+ +
Default:Voicemail
SMS
Call forward
…
Eligible:MMS
Internet access
Call barring outgoing
…
ConnectionStarter Kit [VND, incl. VAT] 200.000Value included [VND, incl. VAT]Starter Kit net [VND, incl. VAT] 200.000
Monthly FeeMonthly fee per month [VND, incl. VAT] 66.000Fee per day [VND, incl. VAT]
CallsOnnet [VND, incl. VAT] 1.600Offnet mobile [VND, incl. VAT] 1.600Fixed [VND, incl. VAT] 1.600
Fixed offnet [VND, incl. VAT]Fixed onnet [VND, incl. VAT]
internat [VND, incl. VAT, excl. IDD] 1.600approximantion for IDD [USD, incl. VAT] 0,55
SMSonnet [VND, incl. VAT] 350offnet [VND, incl. VAT] 400via operator [VND, incl. VAT] 900internat [USD, incl. VAT] 0,165
Other dataInternet [VND, incl. VAT, excl. ISP] 1.600WAP [VND, incl. VAT] 900Approximation for ISP charge [VND, incl. VAT] 80
Offpeak discountDiscount [%] 30%Better than standard off peak [yes/no]Night discount [%]
UnitizationUnitization [first/susequent] 30/6
Data Time Bundle OptionNat Minutes included [] 200
DAY TIME NIGHT TIME WEEKEND
Switch Time &Switch Time &Switch Easy Switch Easy
CALLS TO TELECOM NAMIBIA NETWORKS
AND
MONDAY to FRIDAY SATURDAY to MONDAY
(07:00 am to 07:00 pm)
MONDAY to SATURDAY
(07:00 pm to 07:00 am)
(07:00 am to 07:00 am)
N$ 1.40 N$ 0.75N$ 0.90
ANYTIME CALLS TO OTHER MNO IN NAMIBIA N$ 1.75
ANYTIME RATES N$ 1.11CALLS TO TELECOM NAMIBIA NETWORKS
ANYTIME CALLS TO OTHER MNO IN NAMIBIA
N$ 1.75
PRE-PAID PACKAGES
PRICE: N$ 111
PACKAGE BRAND
TRIPLE 1 OR 111
90 daysVALIDITY
20FREESMS
N$ 10AIR TIME
FreeVAS
FreeSIM
EASYTIME
CALL PLAN
% SubsidyCPE
90 daysVALIDITY
20SMS
N$15AIR TIME
FreeVAS
FreeSIM
EASY TIME
CALL PLAN NO DATA AVAILABLE
SPECIAL LAUNCH PACKAGE
PRICE: N$ 49
RUIM PACK
PACKAGE BRAND
1
POST-PAID CALL PLANS: OVERVIEW
MONTHLYSubscription
EFFECTIVE RATE CALL PLANBRANDS
N$ 60
N$ 100
N$ 300
N$ 600
LIFE 1
LIFE 2
LIFE 3
LIFE 4
N$ 0,97 N$ 1,05
N$ 0,91
N$ 0,88
N$ 0,86
N$ 1
N$ 0.95
N$ 0,90
Any TN callsAny time
ADDITIONAL RATE Any TN calls
Any time
ROLL OVER: Max 5X monthly plan minutes
FREESMS
Per month
5
10
15
20
CLEAR & SIMPLEPRICING
Contract24 months
Contract24 months
Contract24 months
Contract24 months
BUNDLETN MINUTES
Per month
62
110
340
700
1) OPEN ACCOUNT VERSION
2 VERSIONS
Per Second Billing1st minute in full thereafter in increments of one second
POST-PAID CALL PLANS: OVERVIEW
MONTHLYSubscription
RATECALL PLANBRANDS
N$ 60
N$ 100
N$ 300
N$ 600
LIFE 1
LIFE 2
LIFE 3
LIFE 4
N$ 1,05
N$ 1
N$ 0,95
N$ 0,90
Any TN callsAny time
For the « Call Limit » version there are two possibilities:• you choose to block your account. When your monthly Air Time is exhausted, you have to Top Up in Teleshops in order to use your phone• you choose to be notified by TN when your monthly Air time is closed to be reached. When your monthly Air Time will be reached, you haveto Top Up in Teleshops in order to use your phone
ROLL OVER: Not applicable
FREESMS
Per month
5
10
15
20
CLEAR & SIMPLEPRICING
Contract24 months
Contract24 months
Contract24 months
Contract24 months
2) CALL LIMIT VERSION
2 VERSIONS
Per Second Billing1st minute in full thereafter in increments of one second
POST-PAID CALL PLANS: CORPORATE OVERVIEW
MONTHLYSubsription
EFFECTIVERATE CALL PLAN
BRANDS
N$ 650
N$ 3000
N$ 5500
LOAD 1
LOAD 2
LOAD 3
N$ 0,96
N$ 0,86
N$ 0,83 N$ 0,90
Any TN callsAny time
ADDITIONALRATE
Any TN callsAny time
LOAD 4
10
100
200
N$ 30
N$ 10000 N$ 0,80
N$ 1
N$ 0,94
N$ 0,86
NO ROLL OVER AVAILABLE ON CORPORATE PLANS
N$ 30
N$ 30
N$ 30
30
40
50
60
Contract24 months
Contract24 months
Contract24 months
Contract24 months
BUNDLE TN MINUTES
Per month
6803490
6590
12480
50
With FOUR corporate call plans, companies will find responses to their needs
NEWPOOL PRICING 1) OPEN ACCOUNT VERSION
2 VERSIONS
FREESMS
Per month
MAXHANDSETS/
CONNECTIONSEXTRA
CONNECTIONSN$/Month/Conn
Per Second Billing1st minute in full thereafter in increments of one second
POST-PAID CALL PLANS: CORPORATE OVERVIEW
MONTHLYSubscription
RATERATE CALL PLAN
BRANDS
N$ 650
N$ 3000
N$ 5500
LOAD 1
LOAD 2
LOAD 3
N$ 1
N$ 0,94
N$ 0,90
Any TN callsAny time
LOAD 4
MAXHANDSETS/
CONNECTIONS
10
100
200
N$ 30
N$ 10000 N$ 0,86
NO ROLL OVER AVAILABLE ON CORPORATE PLANS
N$ 30
N$ 30
N$ 30
FREESMS
Per month
30
40
50
60
Contract24 months
Contract24 months
Contract24 months
Contract24 months
50
NEWPOOL PRICING 2) CALL LIMIT VERSION
2 VERSIONS
For the « Call Limit » version there are two possibilities:• you choose to block your account. When your monthly Air Time is exhausted, you have to Top Up in Teleshops in order to use your phone• you choose to be notified by TN when your monthly Air time is closed to be reached. When your monthly Air Time will be reached, you haveto Top Up in Teleshops in order to use your phone
EXTRACONNECTIONSN$/Month/Conn
Per Second Billing1st minute in full thereafter in increments of one second
EVDO PACKAGES OVERVIEW: POST-PAID
FREE: 2 MB (Once-off)
USAGE: VOLUME
2 GB+ 200 MB FREE
USAGE: VOLUME
500 MB+ 50 MB FREE
USAGE: VOLUME
PACKAGE BRAND9
PACKAGE BRAND10
PACKAGE BRAND11
PACKAGE BRAND12
CONNECTION FEE: N$ 185
EVDO Card = FREE
1 GB+ 100 MB FREE
USAGE: VOLUME
N$225 per Month N$390 per Month N$760 per MonthN$1.30 per MB
Standard*
Outside bundle usage:N$1.30 per MB
Outside bundle usage:N$1.30 per MB
Outside bundle usage:N$1.30 per MB
EVDO Card = FREE EVDO Card = FREE
24- month contract
Conclusions/Recommendations
International roaming must be pushed (IA450 forum/CDG forum)
Needs to look at ease of re-designing if changing from WLL to Mobile
If designed for full mobility, it should be more flexible to do limited mobility
Standards and quality should be supported globally (Qualcomm)
Sunrise in AFRICA…..
Every morning an antelope wakes up in Africa
She knows that she will survive the day as long as she
anticipates whenthe lion goes out to hunt
And every morning in Africa a lion wakes up
He knows that he will only not starve of hunger if he
anticipates whenthe antelopes will come to
the water
You can’t anticipate everything
Sunrise in AFRICA…..
It is therefore immaterial whether you are an antelope or a lion. When the sun comes up you have to understand the nature and rhythm of other creatures around you, and behave accordingly.
Sunrise in AFRICA…..
Whether in the African bushveld or the global business, it is not the
strongest or fastest that will survive, but the most adaptable and agile
“Survival of the fittest”???
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