cefe ontologyr7
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ENTREPRENEURSHIP MODEL ONTOLOGY:
CEFE MODEL CANVAS•Yanto Sidik Pratiknyo
PPM-Manajemen, Jakarta, IndonesiaFounding Member of International CEFE Association for
Entrepreneurship, Frankfurt, Germany•Tyasti Noeryoeswati
Small Enterprise, Jakarta, Indonesia•Maria Nainggolan
PPM-Manajemen, jakarta, Indonesiaa, Indonesia
Jakarta, Indonesia, July 2012
SUNDAY , July15, 2012Est. 1234 Price Euro
ENTREPRENEURSHIP MODEL CANVAS: CEFE REFORMATED
CEFE is a comprehensive set of training instruments using • an action-oriented approach and • experiential learning methods to develop and enhance the• business management and • personal competencies of a wide range of target groups, mostly in the context of • income employment generation
and • economic development.
Iinternational CEFE Association for Entrepreneurship.
FrankfurtGermanyCEFE
•Yanto Sidik PratiknyoFounding Member of International CEFE Association for Entrepreneurship, Frankfurt, Germany•Tyasti NoeryoeswatiSmall Enterprise, Jakarta, Indonesia
Competency based Economies trough Formation of
Entrepreneur(CEFE)
'If the world were a village of 1000 people, 700 would be illiterate and 500 would be starving.'
What isCEFE has proven to be a very successful approach to the promotion of small andmedium enterprises, employment, income and economic growth. The major findings of an official evaluation of the German Ministry for Economic Co-operation carriedout in different countries in Asia, Latin America and Africa reflect that:
Participants declare CEFE to be useful or very useful for the development of their entrepreneurial competencies: 91% for their personal development: 93% for the development of their business: 86%
July 15th, 2012
'The world is a small village and only 10 % of the problems of today won't be there tomorrow, but 90 % of the problems of tomorrow are unknown today.'
What is98% of existing entrepreneurs with 1-2 employees and 100% of entrepreneurswith 6-10 employees claim that their income and turnover increased by at least30% after going through a CEFE training
Out of a training course for potential entrepreneurs44% did not start a business, while about45% became successful entrepreneurs. Up to now, CEFE seems to be especially successful and fruitful when used forpeople with a lower educational background and/or low income.
July 15th, 2012
SocietyMacro Environment, related the global aspects, government regulation, conducive climate (what help you)Meso Environment, is the direct relationship, customer especially (who you help)Micro Environment, family friend, and other relationship in helping the entrepreneurs (who help you)
Individual (Actor)Capability, the combination of inherited talents and acquired skills (what you do)Motivation, the objective of entrepreneurship activity such income, development, entrepreneurial carrier.(what you get) Personal Resources, the own equity, place or other asset to be given to the business (what you give).
Rainer Kolshorn and Jim Tomecko
Rainer Kolshorn and Jim Tomecko
Reshaping Situation: persuade the society factors especially to customer in mezo aspect and partner in the micro aspect (how you do)
Complementing: Collaboration to fulfill the gap between entrepreneur and society (how give you)
Adapting Actor:Improving the entrepreneur to match the mezo or customer especially (how you help)
STRATEGEERING
VALUE
• The Key of the interaction among the Actor and Society as the outcome or success is the value proposition (how you help, costumer to fulfill their needs) to be given to the market or customer in the mezo block.
• In CEFE course we use value analysis value engineering (VAVE). Other tools can be used or introduced in developing creativity in the course. Creative Marketing tools are also can be used related to the 4 P (Product, Price, Promotion, Place)
CEFE MODEL CANVAS
STRATEGEERING
SOCI
ETY ACTO
R
Macro
Micro
Mezo
Capability
Motivation
Resources
Value
Reshaping Complementing Adapting
CEFE MODEL CANVAS
STRATEGEERING
SOCI
ETY ACTO
R
Macro:What help you
Micro:Who help you
Mezo:Who you help
Capability:What you do
Motivation:What you get
Resources:What you give
Value:How you help
ReshapingHow you do
ComplementingHow give you
Adapting:How help you
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVAS
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVAS
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVAS
Small Shop
Neighbor Income
Time
Man power
TYAS JAKARTASmall Shop
Beginning
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVAS
Husband
Small Shop
Neighbor Income
Fast moving grocery
Money
Short distance
Place
Time
Man power
Grant
Improvement
CEFE Course
TYAS JAKARTASmall Shop
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVAS
Husband
Small Shop
Neighbor Income
Fast moving grocery
Money
Short distance
Place
Time
Man power
Grant
Improvement 2
Crackers Making
Expand the Business
Very Spicy CrackersNeighbor
Additional Capital
Distributor
Label
Free SampleCEFE Course
Cooking Course
TYAS JAKARTASmall Shop
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVASBeginning
SOCIETY
Macro: What help you? Value: How you help
Capability: What you do ACTOR
Mezo: Who you help Motivation: What you get
Micro: Who help you Resources: What you give
Reshaping: How you do Complementing: How give you Adapting: How help you
STRATEGEERING
CEFE MODEL CANVASImprovement
SOCIETY
Macro: What help you?Apa yang membantu anda?
Institusi/Instansi
Value: How you help
Bagaimana anda membantu?
Keunggulan Produk
Capability: What you doApa yang anda lakukan?
ACTOR
Mezo: Who you helpSiapa yang anda bantu?
Pembeli
Motivation: What you getApa yang anda peroleh?
Micro: Who help youSiapa yang membantu anda?
Keluarga,Teman
Resources: What you giveApa yang anda berikan?
Modal
Reshaping: How you doBagaimana anda melakukan?
Complementing: How give youBagaimana cara memberi anda?
Adapting: How help youBagaimana cara membantu
anda?
STRATEGEERING
CEFE MODEL CANVASBilingual Indonesia
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