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Chapter 111
Business Intelligence and Corporate Performance
Management
Concepts and Benefits
2Chapter 11
• BI is an umbrellas term that combines
–Architecture–Tools–Databases–Applications–Methodologies
Chapter 113
• To enable interactive access to data
• To enable manipulation of these data
• To provide business manager &
analysts the ability to conduct
appropriate analysis.
Chapter 114
• Data warehouse
• Business analytics
• Business Performance Management
• User Interface
Chapter 115
6Chapter 11
Chapter 117
• It is a special database, or repository of
data, that has been prepared
• To support decision making applications
ranging from
• Simple reporting and querying to
complex optimization
Chapter 118
• Constructed with methodologies,
mainly metadata and ELT.
• It is also based on data marts, which
are repositories for departments and
various functions.
Chapter 119
• Software tools to create on-demand
reports and queries and analyze data.
• Appears under the name OLAP
• Identify performance trends using
trend analysis and graphing tools.
Chapter 1110
• Reporting and queries
• Advanced analytics
• Data , text and web mining
Chapter 1111
• Is constructed for monitoring and analysis of performance.
• Based on Balanced scorecard : framework for defining, implementing & managing & enterprise’s business strategy by linking objectives with factual measures.
Chapter 1112
• Dashboards: organize and present information in a way that is easy to read.–Presents corporate performance
measures (KPIs), trends, exceptions.
• Visualization tools: multidimensional cube to present virtual reality. GIS etc…
Chapter 1113
Chapter 1114
• Time savings
• Single version of the truth
• Improved strategies and plans
• Improved tactical decisions
• Efficient processes & cost saving
• Improved customer & partner relationships
Chapter 1115
• Faster, more accurate reporting
• Improved decision making
• Improved customer service
• Increased revenue
Chapter 1116
Chapter 1117
Online Analytical Processing,
Reporting and Querying
18Chapter 11
• Is the science of analysis.
• It refers to analysis of data and
information.
Chapter 1119
• It provides the models and procedures to
BI.
• Involves tracking data.
• Analyzing data for competitive advantage.
Chapter 1120
• Is a broad category of applications and techniques for:
–Gathering–Storing–Analyzing–Providing access to data to help
enterprise users make better business and strategic decisions.
Chapter 1121
• It is also known as:
–Analytical processing
–Business intelligence tools
–Business intelligence applications or
–Business intelligence
Chapter 1122
• Automating the thinking
• Uses complex quantitative techniques
Chapter 1123
• Knowledge discovery: the process of
extracting useful knowledge from volumes
of data.
Chapter 1124
• To identify valid, novel, potentially useful
and understandable patterns in data.
• Supported by:
–Massive data collection
–Powerful multiprocessor computers
–Data mining & algorithmsChapter 11
25
• OLAP refers to a variety of activities
performed by end-users in online systems.
Chapter 1126
• Routine: automatically generated and
distributed periodically to internal &
external subscribers on mailing lists.
• Ad-hoc: customized for specific users
when needed.
Chapter 1127
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