challenges in a networked world

Challenges in a Networked World

Per ÅmanStrategi och styrning 2013

2

Challenges

Globalization

Dynamics

Intangibles

Ethics and sustainability issues

Scale, scope, reach, diversity, distance; costs, competition

Pace, change, time, process, Innovation; product and process, uncertaintyKnowledge, IPR, expressiveness, meaning, values

Reputation, social responsibility, green

Per Åman

A Flat World?• The world is connected• The world is big• The world is intangible • based on binary code• is a series of narratives• is branded• is competing on significance• is a service economy• The world is a clash between civilizations• The world is spikey and clustered• The world has a shifting point of gravity• The world is a series of networks• The world is a dynamic ecosystem• The world is a an ecological clock ticking

Size

Liberalization and deregulation: The world became bigger

Per Åman

EuUS

Jap

East E

LA

SEA

China

India

Time

Dynamics

T

1900 20001800

Northern hemisphereaverage surface hemisphere

Population

CO2concentration

GDP

Loss of rainforest & weedland Water use

Species extinction

Motor vehicles

Paper consumption

Fisheriesexploited

FDI

Ozonedepletion

The great acceleration

Per Åman

Intangible

Technological knowhow

Business Models

Binary code/ digital

Competing on significance

Intangible assets are also unlikely to be traded (i.e., markets, if they exist, will be “thin”) because their underlying value often derives from the presence of complementary assets,

intangible assets are often costly to transfer (Teece, 1981).

value can flow to the enterprise from the astute creation, combination, transfer, accumulation, and protection of intangible assets.

Intangible assets are the new “natural resources” of the global economy, in the sense that they underpin enterprise (and national) wealth generation capacities.

Teece. 2011

Per Åman

Intangibles: The ’conceptualization’ of the economy

”…an electronic platform for the transmission of ideas at negligible marginal cost.”

Alan Greenspan, 2004

Business models

Programmer

Appstore

iTunes

iPhone

End user

Digital

Per Åman

The world is flat- ”triple convergence”

New technology – a new platform

”In the years roughly coincidental with theNetscape IPO, humans began animating inert objectswith tiny slivers of intelligence, connecting theminto a global field, and linking them into a single thing.”

Kevin Kelly

New business models

”..new business practices, that were less about command and control and more about connectingand collaborating horizontally.”

New and more people

”..the next generation of innovation will come from All over Planet Flat.”

Per Åman

Binary consequences: The long tail

Competing on significance

Per Åman

Intangibles as significance: narratives as experiential products

A fictitious story, books (67 languages), films, a brand, an experience, an escape, a global distribution, a meaningful time, a movement of followers, a business success (Books: over £400M 2008, Films: over $2412M,DVD?, Merchandizing ?)

2006 Ice Age: The Meltdown

$169,461800

2005 Harry Potter and the Goblet of Fire

$602,100,000

2004 Harry Potter and the Prisoner of

Azkaban

$540,263,485

2003 The Lord of the Rings: The

Return of the King

$741,451,682

2002 Harry Potter and the Chamber of

Secrets

$614,700,000

2001 Harry Potter and the Sorcerer's

Stone

$658,900,000

2000 Mission: Impossible 2

$350,001,358

Per Åman

Flat or spikey?

Per Åman

The world is spikey

Per Åman