challenges in building a mobile apps platform

Mobile App MakerChallenges of Building a Platform for Mobile Apps

The lifecycle of a mobile app

Mobile apps’ look & feel

Some of the challenges in the mobile market

How to do mobile monetization

How distribution should be in the forefront of dev.

about me

loves technology, architecture, development & methodologies

about.me/avi.wortzel

@wor t ze l

A v i Wor t ze l

A v i . Wo r t z e l @ c o n d u i t . c o m

expert in cloud-based solutions

manages R&D for Conduit Mobile

member of Conduit Mobile’s founding team

powerful, cloud-based platform

for creation of browser, website,

& mobile user-engagement tools

largest B2B network worldwide

more than 260,000 publishers

over 250,000,000 active end users

over 3 billion monthly user interactions

founded in 2005

platform to create mobile

apps for multiple devices

create a strong mobile presence

reach a wider audience

engage the world with your content

about Conduit

ENGAGING PEOPLE.

mobile app

lifecycle

mobile app lifecycle

Idea

Technology

Review

Development

Distribution

mobile app lifecycle

Idea

Technology

Review

Development

Distribution

mobile app lifecycle

Idea

Technology

Review

Development

Distribution

mobile app lifecycle

Idea

Technology

Review

Development

Distribution

genetically mutated iPhone app on other mobile platforms

similar UI

example: Mashable app

Is the Android

app optimized for

the Android

platform?

About

Search

Back

example: Mashable app

But what went wrong?

Navigation Bar

Back

example: Dropbox app

iPhone

■ simple

■ smooth & superior design

■ high quality (hardware, software)

■ massive apps eco-system

■ user experience is locked down

■ OS updates

Android

■ highly customizable

■ varied user experience

■ device fragmentation

■ deep social integrations

Windows Phone

■ same architecture as Win 8

■ enterprise support

■ customization - unique looks

■ NFC support

mobile apps’

look & feel

physical interface differences

Power

Vo

lum

e

Home HomeBack Recent

apps

Back SearchStart

Po

we

r

Vo

lum

e

Vo

lum

eP

ow

er

Cam

era

home screen

navigation

navigation

navigation

navigation

push notifications

push notifications

push notifications

mobile app

markets

app markets

70

0k

70

0k

15

0k

alternative markets

alternatives alternatives alternatives

world-wide smartphone sales (thousands of units)

dev. account

dist. cert

mobile provision

push cert

build

upload app review

upload to market

dev. account

build

review

alternative markets

self distribution

upload to market

dev. account

build

upload app review

upload to market

mobile

monetization

ads support

■ banner ads

■ full screen interstitial

■ rich media

ads support

■ banner ads

■ full screen interstitial

■ rich media

freemium model

in-app purchase

incentivized download

monetization

distribution

Social

Online Campaigns

Local Marketing, PR, Reviews

Friends

distribution

summary

■ platform differentiation

• Optimize app look & feel for each platform

• use unique platform features

■ market challenges

• simplify the submission process

■ monetization

• use platform opportunities

• consider a different model in each platform

■ distribution

• natural growth is most effected

Thanks

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