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©2015 Gainsight. All Rights Reserved.
Change Management: Lessons from the Trenches
Andy Mowat Box
Sr. Director Customer Success & Marketing
Operations
Lee Francisco Rocket Fuel
Director of Program Management
Brandon Beall Cvent
Team Lead Sales Operations
©2015 Gainsight. All Rights Reserved.
Key takeaways Stage Takeaway(s) Building the right environment
• Engagement at all levels • Importance of over-communication
of plan
Launch plan • Phased approach • Documentation / training build
before launch
Developing champions
• Identify early adopters (and skeptics)
• Celebrate success • Strategic hurdles can create (rather)
than slow engagement Reinforcing • Be the ‘broken record’
• Manage to the metrics
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