chapter plan challenge — brown

Brown University

Carolyn BrownCate MarshallRoshni PatelElle Glenny

Jacqueline Williams

Campus Background• First Year with a Nourish International Chapter• Small University

– 6,000 student total– Globally conscious student body– Very active and supportive of student initiative

• Potential Partners– Sustainable Food Initiative– Farmer’s Market located on campus– Darfur Action Network– UNICEF

• Competition– Chiapas Initiative

Chapter History

• Carolyn Brown, Founder – Has been a key team member on 2

Nourish International Projects to Honduras

– Dedicated member at the University of Michigan

• Ventures Director• International Projects Director has

also been on a Honduras trip

Goals• Obtain university membership and awareness• Recruit 3 positive underclassmen leaders for the

executive board making 7 total • Gain 5-10 dedicated and motivated members• Establish weekly profitable ($50-$100) hunger

lunches• Start up cuddle buddies venture at Farmers Market• Fundraising Goal: $2,000• Pick an International Project, establish an

International Project Committee and go on a summer trip

Timeline

• August to October• November to January• February to April• April to May• Summer 2010

Leadership Development

• Involve all interested members by offering positions on a committee

• Encourage regular attendance at general body meetings

• Elect 3 underclassmen on the Executive Board

• After spring elections new members will join Executive Board meetings

Cuddle Buddies Venture

• What is a Cuddle Buddy?

• Why would a college student at Brown want to purchase a Cuddle Buddy?

• How does it build Nourish’s image on campus?

Venture Logistics

Materials Source

Buckwheat Whole Foods Donation

Fabric Purchase

Lavender Spectrum India

Manual Labor St. Luke’s Lutheran Sewing Club

Marketing Materials Purchase

The Budget Breakdown:•Revenue: $5/bag, extra cost for wrapping and/or delivery•Expenses: Fabric, marketing materials

Venture Marketing

• Weekly Farmer’s Market organized by Sustainable Food Initiative

• Nourish flyer with every purchase• Table slips (cafeteria & Brown Daily Herald)• Facebook group and invitations• Weekly Morning Mail Announcement• Flyers on Faunce Arch and RISD campus• Banner on Main Green• Special holiday marketing

From Brown University born and raised That’s where Cuddle Buddies started their daysIt was cold, I was shivering, trying not to be coolThat’s when Cuddle Buddies came to my schoolSo this Nourish organization they were up to some goodStarted bringing changes to my neighborhoodThey partner abroad and get kids involvedSo global poverty will someday be solved When the weather turned bad I started to fear I would spend the whole winter bundled in gearBut hey this bag it made me so warmTo this cool new group we started to swarmHeat it up, take it with you wherever you goSustainable projects, go Nourish go!

The Official Cuddle Buddy Rap