charm lee - tourism, an industry of hope - keynote

KOREA

Hangang river in Seoul

Myeong-dong

Korea’s inbound tourist statistics Double-digit growth over the last four years (2009~2012)

Tourism Icons

France United States China

Korean Tourism Icon? Energy

Korea’s Tourism Icon Gi, Heung, Jeong

Affection and Consideration

Universal Energy

Enthusiasm

Korea’s Irresistible Charm

Gi : Universal Energy Mountain, Food, Korean Traditional House (Hanok)

Hanok

Hansik

Gi : Universal Energy ‘Korea, Be one with earth and sky’

Heung : Enthusiasm

NANTA

Andong Mask Festival

Heung : Enthusiasm ‘Korea, Be Energetic’

Jeong : Affection & Consideration Caring for travelers

Jeong : Affection & Consideration ‘Caring for travelers’

K-Culture (Hallyu) & Tourism

Tourism Promotion TV Ad. World Star, PSY

Online Interactive Website Touch Korea (www.ibuzzkorea.com)

Online Interactive Website Video “Touch Korea”

Touch Korea

Interactive website main

Dolharubang

Jeju island of Dolharubang

Hongdae Club

Hongdae Club in Seoul

Marketing Targeting Chinese Tourists FIT Brand, Wedding Package, Incentive tour group

FIT Brand : “Xinger” Wedding Package “Baojian” Incentive Tour

Crisis management marketing Japan, Thailand