chatting in the newsroom

The noble art of chatting

Roland Legrand

Some context:

- Print newspaper

- Site

- Blogs

How we use our chat platform

- It's not only chat, it's also liveblogging

- It's live interviews

- It's live discussions 

- It's live brainstorming 

- It's a weekly or a daily show format

But why?

- It's another relationship with the community

- It's direct personal contact (less confrontational, more civilized)

- It's very fast

- It's immersive  - It learns us a lot about our coverage 

The challenge - in general

SWITCHING TO CONTINUOUS, STREAMING MEDIA PRODUCTION, DELIVERING MORE FORMATS THAN EVER BEFORE, WITHOUT COLLAPSING UNDER THE COST, KEEPING STRESS LEVELS TOLERABLE...

Flow through social media

- Publish everywhere, and (almost) everything using• long form blogging • fast blogging (bookmarklets, email, mobile) • micro-blogging (using hashtags, curated lists,

embeds)• live blogging• chats• vlogging • videostreaming• forums• comments• social bookmarks• wikis

The stage...

Backstage

Streaming video and chat

TO DO

- Have a plan 

- Explain your plan in the blog post and in the chat box

- For big events: have a community manager  - Use the possibility to talk directly to one participant

- Integrate Twitter, think twice about streaming video

- Have some media ready (pics, texts)

Après chat

- Refer back to your chat

- Develop topics in follow-up posts 

- Remind people of the follow-up at the next chat 

- Create more of an event: separate video interview with the guest, another blog post...

What really would be great

Contact

• legrandroland@gmail.com• @rolandlegrand (Twitter) • http://www.pbs.org/mediashift/roland-legrand/• www.mixedrealities.com • slideshare: rolandlegrand