china is the fastest growing winter …...the finnish winter sport cluster willbring together...

CHINA IS THE FASTEST GROWING WINTER SPORTS MARKET IN THE WORLD!Co-operation with Finnish Winter Sports Cluster

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CLOSE DIPLOMATIC RELATION SINCE 1950

China and Finland have nurturedbilateral relations since theestablishment of diplomaticrelations in 1950 and the time-honored friendship betweenthe two countries.

THE STATEFinland and China have Government level cooperation with China. We have agreedcommitment to the promotion and co-operationin the field of winter sports.

2019 is the official winter sport year between Finland and China, which will strongly reflect to Olympics 2022 and beyond

Finnish Winter Sport Cluster is the official export program of Finnish government to China

The Finnish Winter Sport Cluster willbring together everyone with an interestin winter sports:

• sports associations

• businesses

• consumers

• cities and governments

The governmental level efforts in China will allow the cluster to offer strategicsupport to the participants, ie. byevaluating potential business leads and finding the right partners for them.

WHY JOIN?

01LEADS, MATCHMAKING, DELEGATIONSVerified business leads, delegation visits, matchmaking events in China and Finland

02THE BRAND

Operating under a respected Finnish brand as a part of the official Finnish winter sport offering

03BEIJING SHOWROOM

05THE SINO-FINLAND WINTER SPORTS THEMATIC YEAR 2019

06THE EVENTS

During the events product presentations (agreed case-by-case basis)

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THE LOCAL NETWORK

Beijing Showroom and co-working space offers meeting point and a place to organize events

2019 Winter Sports Theme Year offering close to 70 official events in China and Finland

04 MEDIA PRESENCE Relationship with Chinese officials with the support of the Business Finland and the Embassy of Finland in China

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FWSC WeChat account, local media partner in China, Embassy accounts, events, activitiesduring the thematic year with large mediacoverage in China

MEMBER CO-OPERATIONMeetings with other cluster members in Finland and possible co-operation

What can we offer

Membership for companies 6 000 € /year

70 events2019 -Finland and China

FinnishWinter Sport Cluster main events for 2019

December 2018- Beijing and Hebei visit and Business matchmaking

January- Opening of the Sino – Finnish Winter Sports Thematic Year events in Beijing- Business Delegation and Cluster Business matchmaking- Opening of the Beijing Business Finland Winter Sport Showroom

March- Business matchmaking visit to China

May- Business matchmaking visit to Shanghai in co-operation with Visit Finland

at ITB Expo, TBC

September-World Winter Sports Expo, Objective: Guest Country of Honor, Finland

incl. Business matchmaking

November-Smash Helsinki

December-Closing of the of the Sino-Finland Thematic year, Rovaniemi

A ONCE IN A LIFETIME OPPORTUNITY FOR WINTER SPORTS BUSINESS IN CHINA

CONTENT

CONSUMERS

CLEAN TECHNOLOGIES

COLLABORATION

• Coaching• Athletes development• Event expertise• Sports Education

CONTENT

• Construction projects• Olympic stadiums and athlete

village construction• Ski resorts and related infra solutions• Arena and Ski tube solutions• Arena conversions, upgrades,

multipurpose arenas• Automation and maintenance

CLEAN TECHNOLOGIES

• Equipment• Clothing and apparels• Sport Tourism

CONSUMER

• Sister City networks• 2019 Winter Sport Theme Year• Ministerial collaboration

(MoHURD, GAS, MofCom, etc.)

COLLABORATION

OlYMPIAD

Training, coachingand player development

Seating

TechnicsIce making

Design

Architecture planning

Cooling, heating & refrigeration solutions

and infrastructure

Equipment

ICE EDUCATION

Housing

Architecture planning

Customer Experience and Service DesignMaster Plan

Clothing

Architecture planning

Multi-purpose usage strategy and planning

Equipment

SNOW EDUCATIONTraining, coaching

and athlete development

PETRI TULENSALO

Program Directorpetri.tulensalo@businessfinland.fi

+358 40 343 3437

SARI PAAVILAINEN

Advisorsari.paavilainen@businessfinland.fi

+358 50 395 5396

WEIGUO HUANG

Advisorweikko.huang@iki.fi+358 50 411 1903

MIKKO SAARINEN

Senior Advisormikko.saarinen@klue.fi

+358 400 431 207

Program Managerelina.warsta@businessfinland.fi

+358 50 395 5396

ELINA WARSTA