chinese travelers in the post-covid world...duty free footfall / visits post covid-19 m1nd-set.com 8...
Post on 22-Jul-2020
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J u n e 2 0 2 0
Chinese travelers in the post-COVID world
METHODOLOGY
m1nd-set.com 2
ONLINE INTERVIEWS
Conducted between June 1-15, 2020
with m1nd-set’s database of
international travellers recruited at
over 60 airports worldwide.
TARGET GROUP SAMPLE SIZES
The total sample size includes
Chinese flying for business and
leisure, as well as frequent and
occasional travellers, covering all
age groups.
Chinese international travellers,
who have flown at least twice in the
last 12 months, and visited a travel
retail shop at least once during this
time period.
Profile of Chinese shoppers post Covid-19
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AGE
Older(36+ y.o.)
Millennials (18-35 y.o.)
Avg age
70% 30%
33 y.o.
GENDER
FemaleMale
51% 49%
IMPACT ON HOUSEHOLD INCOME
69%
claim the Covid-19 had a negative
impact on disposable
household monthly income
Indicates significantly higher vs global
Indicates significantly lower vs global
Impact of Covid-19 on living conditions of Chinese travelers
m1nd-set.com 4
W H A T C H I N E S E D O D I F F E R E N T LY C O M PA R E D T O T H E G L O B A L P O P U L A T I O N
D U E T O T H E C O V I D - 1 9 O U T B R E A K
Dedicate moretime to the family
#1
Spend moretime on social media
#2
Spend more time cooking
#3
#4 #5 #6
Purchase more products online
Purchase more sustainable / environmentally friendly products
Spend more timereading content posted by celebrities / influencers on social media
Indicates significantly higher vs global
Willingness to travel by air again once international travel bans are lifted
m1nd-set.com 5
78% 16% 3%
I will consider travelling by air
again AFTER 1 YEAR
I will consider travelling by air again
AFTER 6 MONTHS BUT WITHIN 1 YEAR
I will consider travelling by air again
WITHIN THE FIRST 6 MONTHS
Change in travel frequency amongst Chinese post Covid-19
m1nd-set.com 6
17%
32%
38%
14%my traveling for businesswill be particularlyreduced
both my traveling forbusiness and forleisure/holidays will bereduced
my traveling for leisure /holidays will beparticularly reduced
my traveling will not bereduced
83%will reduce
the travel
frequency
Indicates significantly higher vs global
Indicates significantly lower vs global
Change in trip planning amongst Chinese post Covid-19
m1nd-set.com 7
63%
of Chinese travelers will change planned international air trips
because of the Covid-19 outbreak
Top 5 COUNTRIES THAT WILL BE AVOIDED THE MOST:
#1 United states
#2 England
#3 Italy
#4 Australia
#5 Brazil
Indicates significantly higher vs global
Duty Free footfall / visits post Covid-19
m1nd-set.com 8
15%
of Chinese travelers are considering not to visit the Duty Free shop on future international air trip(s) because of the Covid-19 situation
Chinese shopping behavior inside the DF shops post Covid-19 (1/2)
m1nd-set.com 9
Product categories Chinese are more likely than Global to continue purchasing, without changing their shopping behavior at all
Indicates significantly higher vs global
Tobacco#1
Skincare#2
Make-up#3
Souvenirs &
Gift items#4
Perfumes#5
Wine, Beer & Aperitifs
#6
Accessories#7
Jewelry#8
Fine Food#9
Electronics#10
Chinese engagement with airport DF services post Covid-19
m1nd-set.com 10
RANKING OF LEAST AFFECTED AIRPORT SHOPS /
SERVICESRANKING OF MOST AFFECTED AIRPORT
SHOPS / SERVICES
% WHO WILL ENGAGE THE SAME OR MORE % WHO WILL AVOID BECAUSE OF MANY PEOPLE / COMPLETELY
#1 Duty Free shop
#2 Take-away outlets
#3 Airline Lounge
#4 Currency Exchange
#5 Multi-brand Shops (e.g. Clothing)
#6 Branded Shops (e.g. Clothing)
#7 Kiosks/Convenience stores
#8 Fine Food
#9 Restaurants
#10 Coffee/Bars
#1 Playground for Kids
#2 Massaging / Relaxing area
#3 Explore Exhibits or Stands
#4 Fast-food outlets
#5 Pop-up stores / brand activations
#6 Coffee/Bars
#7 Restaurants
#8 Fine Food
#9 Kiosks/Convenience stores
#10 Branded Shops (e.g. Clothing)
Indicates significantly higher vs global
Indicates significantly lower vs global
Experiential retail amongst Chinese shoppers post Covid-19 (1/3)
m1nd-set.com 11
Will refrain from being in proximity with retail
ambassadors / sales staff in the Duty Free shop
65%
58%I will take precautions if I have to interact with them
7%I will avoid interacting with them completely
m1nd-set.com 12
Will refrain from testing products in the
Duty Free shop
37%
25%I will test items if necessary but being more careful
3% I will avoid tasting only food or drinks
8%I will avoid testing all kind of items completely
Indicates significantly higher vs global
Experiential retail amongst Chinese shoppers post Covid-19 (2/3)
m1nd-set.com 13
Will be more likely to shop online and collect items upon boarding /
in arrivals
25%
16%
I will use it for some of my purchases
11%I will use it for most of my purchases
14%
I would use the service but I don’t think the airports I plan to travel from/to would offer it
Experiential retail amongst Chinese shoppers post Covid-19 (3/3)
In-flight experience amongst Chinese travelers post Covid-19 (1/5)
m1nd-set.com 14
40%
will be more concerned about the hygiene of the
seat after the Covid-19 outbreak
22%I will clean it before sitting down
4%I will be more concerned but I won’t take any additional measures
14%I will avoid touching some areas of my seat
In-flight experience amongst Chinese travelers post Covid-19 (2/5)
m1nd-set.com 15
48%
will be more concerned about the hygiene of the IFE
(In-Flight Entertainment) System after the Covid-19
outbreak
19%I will rather use my own personal device for entertainment
18% I will clean it before using it
6% I will use it as usual
5% I probably won’t use it at all
Indicates significantly lower vs global
36% I am not concerned at all and I will use it a usual
16% I am not concerned at all but I never use it anyway
In-flight experience amongst Chinese travelers post Covid-19 (3/5)
m1nd-set.com 16
49%
is more concerned about the hygiene of the Food &
Beverage after the Covid-19 outbreak
Indicates significantly lower vs global
21%But I will continue eating and drinking items offered as usual
16%I will refrain from eating or drinking some items offered
12% I will bring my own food
Indicates significantly higher vs global
In-flight experience amongst Chinese travelers post Covid-19 (4/5)
m1nd-set.com 17
32%
will be more concerned about the hygiene of magazines and press available after the Covid-
19 outbreak
Indicates significantly lower vs global
Indicates significantly higher vs global
23%But I will continue reading them as usual
10% I will refrain from reading them
In-flight experience amongst Chinese travelers post Covid-19 (5/5)
m1nd-set.com 18
78%
11%
11%
AIRLINE STAFF
Yes, I would feel saferand reassured
No, It would scare meor I would feelintimidated
No, I don't see theneed
58%31%
11%
PASSENGERS
Indicates significantly lower vs global
Indicates significantly higher vs global
For information please contact
Anna Marchesini
Project & Business Development Manager
m. +41 21 925 04 37e. amarchesini@m1nd-set.com
m1nd-set.com
Thank you!
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