choose problem situation 1 define problems 2 define preferred state 3 describe present state 4

Design Science Planning Process

Choose Problem Situation

1Define Problems

2

Define Preferred State

3Describe PresentState

4

Design PreferredSystem

5

Inventory Alternatives

6

Develop Evaluation Criteria

7

Develop Implementation Strategies

8

Document Process

9

DevelopArtifacts

10

CommunicatePlan

11

Initiate Larger Planning Process

12

Design Science Planning Process

Farmers’ Market Planning Process

Declining agricultural economy in Massachusetts

1Marketing system for farm products not responsive to local farmers’ needs

2

More direct marketing optionsavailable for Mass. farmers

3Wholesale market designedTo deal with large volumesof produce imported fromoutside the state

4

Network of UrbanFarmers’ Markets

5

•Roadside Stands•Pick-Your-Own•CSA

6

Access to majorUrban markets

7

Begin in Boston neighborhoods with Coordinated outreach to farmers and host communities

8• MA DFA•MA Fed. Of Farmers’ Markets• “Stalk Exchange”

9

•Market Sites•MA Federation of Farmers’ Markets•Shared materials (banners, etc.)

10

Outreach to major media outlets and farm publications

11

•Expand markets into other neighborhoods•Respond to consumer requests for produce

12

Farmers’ Market Design Process