christmas advertising of 2014

CHRISTMAS ADVERTISINGAROUND THE WORLD

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All Over The World

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Advertising - UKand small bit in US

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GOT LOTS TO WATCHNOTE DOWN YOUR FAVOURITE

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MULBERRYFASHION BRAND, HANDBAG DESIGNER

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MARKS & SPENCERRETAILER

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DEBENHAMSRETAILER

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BOOTSPHARMACY CHAIN

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SAINSBURY’SSUPERMARKET CHAIN

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JOHN LEWISRETAILER

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BURBERRYLUXURY FASHION HOUSE

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WAITROSESUPERMARKET CHAIN

THE CAMPAIGN

THE OUTCOME

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ARGOSCATALOGUE RETAILER

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TESCOSUPERMARKET CHAIN

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POST OFFICE UKPOST OFFICE

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LIDLSUPERMARKET CHAIN

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ALDISUPERMARKET CHAIN

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HALFORDSBIKE RETAILER

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HARRODSDEPARTMENT STORE

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COCA COLA

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EXPEDIAAIRLINE

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MORRISON’SSUPERMARKET CHAIN

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WHAT IS CHRISTMAS?

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THEMES OF 2014 CHRISTMAS ADVERTISINGGIVING CARING SHARING LOVE FUN

ENTERTAINMENT HUMOUR SUPPORT ELEGANCE BEAUTY

Christmas Spirit

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THE WINNERS?

http://youtu.be/C7yEEvS22KQ

Debenhams

Marks & Spencer

Mulberry

Boots Waitrose

Burberry

John Lewis

Sainsbury’s

Post Office UK

Tesco

Argos

Coca Cola

Harrods

Aldi

Lidl

Morrison’s

Debenhams

Marks & Spencer

Mulberry

Boots Waitrose

Burberry

John Lewis

Sainsbury’s

Post Office UK

Tesco

Argos

Coca Cola

Harrods

Aldi

Lidl

Morrison’s20,000,000 200,000 62,000

1,600,000

14,500,000 1,500,0001,000,000

3,100,000

750,000 8,500,000 900,000

28,000

65,000

50,000

600,000 1,400,000

1st

2nd

3rd

4th

5th

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THE WINNERS

CHRISTMAS VALUES

BRAND

VISUALLY CONNECTSVALUES AND BRAND

"THE BRANDS THAT TUG AT OUR HEARTSTRINGS ARE THE BRANDS WHICH GET US TO OPEN OUR WALLETS. WE SIMPLY DON'T WANT TO BE RATIONAL ABOUT CHRISTMAS.”

GOOGLE

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STORYTELLING THAT WINSCREATING MYSTERY

HEARTWARMING EMOTION

CALM BEAUTY

CREATING QUALITY CONTENT RATHER THAN SELLING

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ADS THAT LOSE

DIRECT SELLING

PRODUCT PLACEMENTS

TRADITIONAL ADVERTISING

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WINNERS KNOWTHEY GOT IT RIGHTAND THEY’RE CONTINUING THE STORY ON SOCIAL MEDIA

USE OF #SOCIALMEDIA TO CONTINUE CONVERSATION AND ENGAGEMENT

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#SpecialBecause 1 tweet per 380 views

#MontyThePenguin 1 tweet per 90 views

#ChristmasIsForSharing 1 tweet per 390 views

#WinChristmas1 tweet per 240 views

#FollowTheFairies1 tweet per 110 views

#FoundIt 1 tweet per 42 views

Misleading

ENGAGEMENT

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#AllWrappedUp 1 tweet per 11 views

Misleading

#TescoToyTeam1 tweet per 6800 views

#SantaFliesCoach 1 view per 114 views

ENGAGEMENT

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THANK YOU!