cis 1310 – html & css web metrics stats ’n stuff
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CIS 1310 – HTML & CSS
Worldwide Online PopulationWorldwide Online Population
World Internet Stats 6/14
88%
73% 71%
52%48%
35%
27%
0%
25%
50%
75%
100%
N America Australia Europe L America Middle E Asia Africa
CIS 1310 – HTML & CSS
Average Connection SpeedAverage Connection Speed
Top 10 Countries/Regions Q3 2014
CIS 1310 – HTML & CSS
Top 5 Domains By TLDTop 5 Domains By TLD
DomainTools.com 1/15
116,359,531
15,113,27010,533,650
5,495,387 2,377,916
0
25,000,000
50,000,000
75,000,000
100,000,000
125,000,000
.com .net .org .info .biz
CIS 1310 – HTML & CSS
American Adult Internet UseAmerican Adult Internet Use
68% of Adults Connect with Mobile Devices Like Smartphones or Tablets
CIS 1310 – HTML & CSS
Daily Online ActivitiesDaily Online Activities
Statista 2014
61% 59%
45% 43%
28%24%
0%
25%
50%
75%
Email Search News SocNet Video Banking
CIS 1310 – HTML & CSS
Global Social Media UseGlobal Social Media Use
Facebook Pages
Women 75%
Men 63%
Lightspeed Research
Hours Spent
Women 5.5
Men 3.9
comScore
CIS 1310 – HTML & CSS
Social Media Time Spent By PlatformSocial Media Time Spent By Platform
Media
Nielsen 2014
Computer
6:24
0:36
0:36
Smartphone
8:23
3:28
1:42
CIS 1310 – HTML & CSS
Social Media Access By PlatformSocial Media Access By Platform
July 2012 vs. 2013
Computer Browser
Smartphone App
Smartphone Browser
Nielsen 2014
+/-
-10%
+37%
+26%
CIS 1310 – HTML & CSS
M-Commerce 2008-2013M-Commerce 2008-2013
Statista 2014
0.41.4
3.4
7.59.9
14.8
$0
$5
$10
$15
$20
Billi
ons
of D
olla
rs
2008 2009 2010 2011 2012 2013
CIS 1310 – HTML & CSS
M-Commerce 2014 HolidaysM-Commerce 2014 Holidays
Terrible UX Mobile (Smartphones): 40.6% of Traffic and 15.9% of Sales
Ratio of Sales-To-Visits = 0.39
Tablets: 15.9% of Traffic and 18.4% of Sales
Ratio of Sales-To-Visits = 1.16
Desktop: 42.9% of Traffic and 65.2% of Sales
Ratio of Sales-To-Visits = 1.52
288% Higher Conversion Rate on Desktop vs. Smartphones
Dollars Per Visit Were 372% Higher For Desktop vs. Mobile
CIS 1310 – HTML & CSS
M-Commerce 2014 HolidaysM-Commerce 2014 Holidays
Terrible UX
Don’t Follow E-Commerce Usability Guidelines
Result is Worse on a Small Mobile Screen
Many Don’t Have a Special Mobile Design
Show Same Design Regardless of Platform
Ignore Additional Guidelines for Mobile Usability
CIS 1310 – HTML & CSS
Top U.S. Web PropertiesTop U.S. Web Properties
Companies
1. Google
2. Microsoft
3. Facebook
4. Yahoo
6. Amazon
7. AOL
8. Wikimedia
9. Ebay
Nielsen 3/14
People/wk
164,839,000
143,243,000
124,681,000
122,978,000
84,555,000
83,689,000
66,769,000
62,831,000
Reach
78.5%
68.2%
59.4%
58.6%
40.3%
39.9%
31.8%
29.9%
Time
3:33:26
2:19:26
8:07:42
2:13:24
50:36
1:45:06
30:26
1:16:33
CIS 1310 – HTML & CSS
Top U.S. Web Mobile PropertiesTop U.S. Web Mobile Properties
Companies
1. Google
2. Yahoo
3. Facebook
5. Microsoft
6. Amazon
7. Wikimedia
9. eBay
9. Apple
comScore 6/14
People/wk
24,843,302
23,490,305
20,241,636
16,400,757
16,061,909
14,881,585
11,652,450
11,480,546
CIS 1310 – HTML & CSS
Smartphone OSSmartphone OS
52.0%
42.0%
3.0% 2.0%
Android Apple Windows Blackberry
Nielsen Q1/14
CIS 1310 – HTML & CSS
Consumer Media Use Per MonthConsumer Media Use Per Month
Media
Live TV
Smartphone
Computer
Time-Shifted TV
Game Console
Nielsen 2014
Hours
133:49
34:17
27:03
13:12
7:07
Since 2012
-2:44
+9:52
-1:54
+1:42
+0:29
CIS 1310 – HTML & CSS
U.S. Internet Usage - SexU.S. Internet Usage - Sex
Pew Internet 1/14
87% 86%
0%
25%
50%
75%
100%
Male Female
CIS 1310 – HTML & CSS
U.S. Internet Usage - AgeU.S. Internet Usage - Age
Pew Internet 1/14
97% 93%88%
57%
0%
25%
50%
75%
100%
18-29 30-49 50-64 65+
CIS 1310 – HTML & CSS
U.S. Internet Usage - RaceU.S. Internet Usage - Race
Pew Internet 1/14
85% 81% 83%
0%
25%
50%
75%
100%
White African-American Hispanic
CIS 1310 – HTML & CSS
U.S. Internet Usage - IncomeU.S. Internet Usage - Income
Pew Internet 1/14
77%85%
93%99%
0%
25%
50%
75%
100%
< $30K $30K-$50K $50K-$75K $75K+
CIS 1310 – HTML & CSS
U.S. Internet Usage - EducationU.S. Internet Usage - Education
Pew Internet 1/14
76%
91%97%
0%
25%
50%
75%
100%
HS or < Some College College+
CIS 1310 – HTML & CSS
Server Platform By ComputerServer Platform By Computer
48.0%
31.0%
8.0%
13.0%
Apache Microsoft nginx Other
NetCraft 8/14
CIS 1310 – HTML & CSS
Server Platform By SiteServer Platform By Site
35.0%37.0%
14.0%
2.0%
Apache Microsoft nginx Google
NetCraft 8/14
CIS 1310 – HTML & CSS
Worldwide Browsers (Desktop/Tablet) Chrome Internet Explorer Firefox Safari
Worldwide Browsers (Mobile) Chrome Safari Android UC Opera
50%
18%
17%
10%
32%
20%
18%
14%
9%
StatCounter 4/15
StatCounter 4/15
Browser UseBrowser Use
CIS 1310 – HTML & CSS
52,400,000,00052,400,000,000
Online Content Videos Watched in US in 12/13
comScore 2014
CIS 1310 – HTML & CSS
1,123,6501,123,650
Number of unrelated web pages an average Internet user will drudge through in his or her lifetime
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